CASE STUDY on EdTech

Submitted to: Prof. Suyog Dharmadhikari

Section B
Group members:-
Animesh Kumar Singh N20232040
Khushi Sahu N20231318
Manohar Jha N20231006
Manaswini Sinha N20231111
 Process Flow of EdTech course delivery to
students

1. COURSE 2. CONTENT 3. CONTENT

START
DEVEPOMENT CREATION HOSTING

4. STUDENT
5. COURSE 6. PROGRESS 7. ASSESMENT
REGISTRATION & END
DELIVERY TRACKING AND FEEDBACK
ENROLLMENT
 SWOT Analysis of EdTech
• Loss of direct
• Flexibility: Student Mobility
communication
and Timings
• High Investment Cost
• Diversity of teaching and
• Time consuming to adapt
learning methods
to new technology
• Geographical independence

• Focus on STEM • Data Security

• Reduced distribution cost • Risk of creating non critical
and increased revenue thinkers
• Increase market demand for • Possible drop out rate of
e-learning students
Order Qualifier Order Winner

❑ Device ❑ High Quality

Compatibility Content

❑ Well structured ❑ Reputation

curriculum

❑ Customer ❑ Pricing and

Support Affordability

❑ Ease of use ❑ Partnerships

Major EdTech Companies and their business
models
Attributes Course Era Khan Academy Udemy

High-quality courses
Students, Professionals from top universities Relatively Higher
Target Audience and Lifelong learners and companies

Students of all ages,

Free, open-source
especially those from
Content educational resources Free
disadvantaged
on a variety of subjects
backgrounds

Students and On-demand courses

Pricing professionals looking from experts on a wide Relatively Low
to learn new skills range of topics
 Role of Technology

Personalized Resource
Learning Efficiency

Accessibility
Inclusivity
Reduces
Adaptive
Learning Geographical
Barrier
 Four Financial measures of BYJU’S and how
it has changed from 2019-2022
BYJU’S Gross Margin
8000
7027

6000

4000
2873
2189 2280
27%
2000 1281 1321
40% 2019-2020
20
0 2020-2021
FY19-FY20 FY20-FY21
-305 FY21-FY22 2021-2022

-2000
33%
-4000
-4564
-6000
Revenue from Operations Total Expenses Profit/Loss After tax
THANK YOU