Skeleton of the Pitch:

1. Greetings followed by Self-Introduction

2. Qualifying the Lead (Is it a relevant Customer?)
3. Knowing the Customer (Asking Questions to understand the performance
of the Kid)
4. Need Creation
5. Introducing Byju’s Tuition Centre as a solution to the Child’s problems.
6. Inviting to Centre: Taking about BAST/Workshop
7. Confirming Walk-In Date and Time.
8. Closing with a confirmation
 Pitch for BDE focusing on Walk-Ins:

Executive: Good Morning Sir/Ma’am. I am Rahul, Student Expert from Byjus Tuition Centre,
Banjara Hills. I wanted to check if you have a Kid who goes to School?

Parent: Yes.

Executive: That’s great Sir. I really wanted to know the Name and Can I also know the grade?

Parent: Her Name is Ruhi and she reads in class 6

Executive: Sir. I wanted to discuss about Ruhi’s Studies and the Challenges she is facing : Can I
get 2 Minutes from you for your Child’s Education?

Parent: Yes, But be quick as I have some very important work to do.

Executive: Surely Sir, Before I start Can I know the name of Ruhi’s School?

Parent: She studies in Birla – Open Minds School.

Executive: That’s really nice that you ensure to send Ruhi to a reputed school.

Parent: Giving you a little idea about the world’s largest EdTech Company, We at Byjus provide
top class education at our Tuition Centre in Banjara Hills. Using the Two Teacher advantage and
highly engaging content we ensure a 360-degree development of your child. Sir, Do you take
care of Ruhi’s Studies?

Parent: Sometime whenever I get Time

Executive: Nice to hear that Sir. How do you feel is she doing?

Parent: She is an average Student and had difficulty with Maths and a bit with science.

Executive: I totally agree with you on this. Maths and Science Subjects actually need attention.
But not to worry Sir, its normal. 6 out of every 10 students have difficulty in Maths. What else
are the challenges that Ruhi is Facing Sir?

Parent: She gets very confused during Exams and finally results in Less Marks.

Executive: That’s very normal. We will also help her with these issues but as of now Sir, I
wanted to register Ruhi for a PAN India Scholarship Examination that we are conducting on this
Saturday at 11:30 am in Byjus Tuition Centre – Banjara Hills. It is a one-time opportunity to
understand the strengths and weakness that she is facing. We will get a detailed assessment
report and post that you can have a detailed one on one counselling session with our Senior
Student Specialist. Can I process with booking a slot for her?

Parent: Hmm.. Yes

Executive: That’s Nice Sir. Here is the admit Card. You will have to meet Srikanth Sir (SC Name)
at the reception at 11:30 this Sunday Sir. We will keep her slot booked. Also, Sir, You will get a
confirmation call on your Number. Can I get the number that is available with you?

Parent: Yes, It’s 9000222XXXX.

Executive: Thank You Sir. Have a great Day ahead. Will meet you and Ruhi on Sunday.