Technical Competencies

Marketing
Competency Description
 Ability to conduct market research to identify new opportunities and understand
customer needs.
 ability to design and implement research studies that are appropriate for the specific
Market Research research objectives.
 ability to collect, clean, and analyze data using statistical software and other tools.
This includes identifying trends, patterns, and relationships in the data.
 ability to interpret the results of a research study and draw meaningful conclusions.
 Ability to create and edit short videos for social media and other marketing channels.
Video editing  understand different video formats and how to convert between them.
 to be proficient in using video editing software’s.
 Ability to create and manage effective email marketing campaigns. This includes
developing email lists, creating email campaigns, and analyzing email campaign
performance.
Email marketing
 develop email marketing strategies that align with their overall marketing goals
 create email campaigns that are both visually appealing and effective.
 manage the email lists effectively.
 Ability to create and manage high-quality content that is relevant to target audience.
This includes blog posts, social media posts, email campaigns
 conduct thorough and accurate research to gather the information they need to write
Content creation
informative and engaging content.
 write clearly and concisely, and to tailor the writing style to the target audience.
 understanding of design principles in order to create visually appealing content.
 Knowledge of the product development process and the ability to work with product
teams to develop new products and features that meet customer needs.
 create and manage social media accounts and campaigns, engage with audiences, and
Digital marketing promote products and services on social media platforms.
 create and distribute high-quality content that is relevant and valuable to target
audiences.
 use web analytics tools to track website traffic, user behavior, and conversion rates.
 Ability to create and manage social media accounts for their brand, as well as develop
and implement social media marketing campaigns.
Social media  deep understanding of the different social media platforms and how they work
management  create and publish engaging content that will resonate with their target audience.
This includes writing blog posts, social media posts.
 build and manage social media communities.
 Ability to manage projects from start to finish, including planning, budgeting,
execution, and delivery.
 Knowledge of project management methodologies and tools
 Ability to develop and manage project plans and schedules
Project Management
 Ability to track and manage project costs
 Ability to identify and manage risks
 Ability to communicate and collaborate effectively with stakeholders

 Ability to build and leverage relationships with key stakeholders, such as customers,
Strategic network
suppliers, partners, and influencers, to achieve marketing goals.
  Identify the key stakeholders who can help them to achieve their goals
 Build rapport and trust with these stakeholders
 Communicate effectively with their stakeholders
 Collaborate with their stakeholders to achieve mutually beneficial outcomes

 ability to understand, collect, analyze, and interpret marketing metrics in order to

improve marketing performance.
 identify the metrics that are most relevant to their business goals and objectives.
Marketing metrics
 collect and track data from a variety of sources, such as website analytics.
 interpret data and draw insights that can be used to improve marketing campaigns
and initiatives.
 Understanding of business concepts and principles.
 understanding of the business world, including the competitive landscape, industry
trends, and customer needs.
Business Acumen
 understanding of financial principles and concepts, such as profit and loss statements,
balance sheets, and cash flow statements.
 ability to think strategically and develop plans to achieve business goals.
 Ability to plan, execute, and measure the effectiveness of marketing campaigns across
all channels.
 ability to develop a strategic plan for a marketing campaign,
Campaign
management
 ability to develop a budget for a marketing campaign and allocate resources
effectively.
 ability to manage the day-to-day activities of a marketing campaign, including
scheduling, tracking progress, and managing risks.
 Ability to collect, analyze, and interpret data to inform business decisions.
 Ability to manage and organize large datasets using data management tools and
techniques.
Data Analysis  Ability to clean and prepare data for analysis by identifying and correcting errors,
inconsistencies, and missing values.
 Ability to transform data into a format suitable for analysis, such as aggregating,
summarizing, and normalizing data.
 Ability to deliver effective presentations to clients and stakeholders.
Presentation Skills  to articulate their thoughts clearly, using appropriate language and terminology for
the audience.
 Ability to identify and solve problems effectively.
 ability to analyze information and make reasoned judgments.
Problem-solving
 ability to generate new ideas.
 ability to convey information clearly and effectively.
 Ability to think critically and analyze data to solve problems and make informed
decisions.
 ability to identify, define, and break down complex problems into smaller,
Analytical Skills manageable components.
 ability to objectively analyze information, evaluate arguments, and identify biases or
fallacies.
 ability to collect, organize, and interpret data to extract meaningful insights.
 Ability to write clear and concise business documents, such as proposals, contracts,
and reports.
Business Writing
 Ability to understand the audience and tailor the writing to their needs.
 Ability to identify the purpose of the writing
Business  Ability of an organization to use data to inform and improve its decision-making.
Intelligence  Understanding the fundamentals of data, including data structures, data quality, and
data governance.
  Creating and maintaining data models that accurately represent the organization's
data landscape.
 Applying statistical and analytical techniques to extract meaningful insights from data.
 Ability to develop and execute a plan to achieve a strategic goal.
Strategy  Ability to break down broad strategic goals into smaller, more manageable tasks
Implementation  Ability to effectively communicate and collaborate among various stakeholders,
including executives, managers, employees, and external partners.
 Ability to have a positive impact on others, to persuade or convince them to gain their
support.
 Ability to clearly and concisely convey one's thoughts and ideas to understand the
Influencing
perspectives of others.
 ability to recognize, understand, and manage emotions is essential for influencing
others.
 Ability to develop and implement strategies to achieve organizational goals.
 The ability to articulate a clear and compelling vision for the organization's future.
Strategy Planning  The ability to gather, analyze, and interpret data to identify trends, opportunities, and
threats.
 The ability to establish clear, measurable, and achievable goals.
 Ability to successfully implement and manage change within an organization.
 ability to articulate a clear vision for change and communicate it effectively to
stakeholders.
Driving Change
 ability to develop a comprehensive plan for change that takes into account all aspects
of the organization and its environment.
 ability to identify, engage, and manage stakeholders throughout the change process.
 Ability to create and promote an inclusive workplace where all employees feel valued
and respected, regardless of their differences.
 resolve conflicts that arise from cultural differences or misunderstandings.
Managing Diversity  Ability to create an environment where everyone feels welcome, respected, and
valued. This includes establishing clear policies against discrimination and
harassment, providing opportunities for professional development and advancement,
and promoting cross-cultural understanding.

Business etiquette  Ability to understand and follow social and business norms in the workplace.

 Ability to identify, assess, manage, and monitor risks to achieve organizational

objectives.
 ability to identify and recognize potential risks that could impact the organization's
Risk management
objectives.
 ability to evaluate the likelihood and potential impact of identified risks.
 ability to prioritize risks based on their likelihood and impact.
 The art and technique of arranging type in order to make written language readable
and visually appealing.
Typography
 Ability to select the right font for the desired effect.
 Ability to select font size and weight for readability and visual balance.
 The study of how colors interact with each other and how they can be used to create
Color theory
visually appealing and communicative designs.

File formats and  The ability to understand and use different file formats and production processes to
production create and output graphic design materials

Layout and  The arrangement of elements on a page, while composition is the relationship
composition between those elements.
 sound design and  The ability to understand and work with sound designers and musicians to create
music theory soundtracks for their motion graphics.

create and work with  Ability to create and work with 3D assets, such as models, textures, and lighting. This
3D assets allows creating more complex and visually appealing motion graphics.

 able to write clear, concise, and persuasive copy that will engage readers and achieve
Strong writing skills
the desired marketing goals.