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wjwLZ †hvMv‡hv‡Mi gva¨‡g †cÖiK I cÖvcK fvlv e¨envi K‡i Z_¨ Av`vb cÖ`vb K‡i| GB †hvMv‡hvM AvbyôvwbK I
AbvbyôvwbK DfqB n‡Z cv‡i| wjwLZ †hvMv‡hv‡Mi †ÿ‡Î we‡kl †Lqvj ivLv cÖ‡qvRb KviY GB ai‡bi
†hvMv‡hv‡Mi ¯’vwqZ¡ Zzjbvg~jKfv‡e †ewk| d‡j wjwLZ †hvMv‡hv‡Mi †ÿ‡Î evZ©v cÖ¯‘ZKvix‡K evZ©vi D‡Ïk¨,
cwiw¯’wZ, cÖvcK I cÖvc‡Ki Ae¯’vbmn BZ¨vw` welq we‡ePbv Ki‡Z nq| Avevi, kã, evK¨ I cwi‡”Q` ˆZwii mgq
wewfbœ welq we‡ePbv K‡i wjwLZ evZ©v †hgb- wPwVcÎ, cÖwZ‡e`b, B‡gBj BZ¨vw` cÖ¯‘Z Ki‡Z nq| GB BDwb‡U
wZbwU cvV i‡q‡Q: cÖ_g cv‡V Awf‡hvRb wb‡q Av‡jvPbv Kiv n‡q‡Q| wØZxq cv‡V kã wbe©vPb Ges Z…Zxq cv‡V
evK¨ I cwi‡”Q` my¯úófv‡e cÖ¯‘‡Zi Dcvqmg~n ejv n‡q‡Q|
GB BDwb‡Ui cvVmg~n
cvV - 1: wjwLZ †hvMv‡hvM: Awf‡hvRb
cvV - 2: wjwLZ †hvMv‡hvM: kã wbev©Pb
cvV - 3: wjwLZ †hvMv‡hvM: my¯úó evK¨ I Aby‡”Q`
e¨emvq wjL‡bi ‡gŠwjK wfwËmg~n
Awf‡hvRb
Adaptation
‡h‡Kv‡bv wjwLZ †hvMv‡hvM Kvh©Ki n‡e wK-bv Zv wbwðZ Kiv hvq hw` wjwLZ evZv©wU ‡cÖiK ev cvV‡Ki Ae¯’v
Abyhvqx Awf‡hvRb Kiv nq| Awf‡hvRb n‡jv †Kv‡bv evZv© wbw`©ó †cÖiK ev cvVK Abyhvqx gvbvbmB K‡i cÖ¯‘Z
Kiv| GUv LyeB ¯^vfvweK †h cÖwZwU cvVK GK ai‡Yi n‡e bv| Zv‡`i †evSvi `ÿZv, fvlvi cÖwZ Ávb wfbœ wfbœ
n‡e| G Kvi‡Y, †h †Kv‡bv †hvMv‡hvM ïiæ Kivi c~‡e© hvi Rb¨ evZv© ev msev` ˆZwi Kiv n‡”Q Zv‡K Rvb‡Z nq Ges
Zvi gvbwmK ev cwiw¯’wZi mv‡_ Lvc LvB‡q evZv©wU cÖ¯‘Z Ki‡Z nq|
mvims‡ÿc:
†h‡Kv‡bv wjwLZ †hvMv‡hvM Kvh©Ki n‡e wK-bv Zv wbwðZ Kiv hvq hw` wjwLZ evZv©wU ‡cÖiK ev cvV‡Ki Ae¯’v
Abyhvqx Awf‡hvRb Kiv nq| Awf‡hvRb n‡jv †Kv‡bv evZv© wbw`©ó †cÖiK ev cvVK Abyhvqx gvbvbmB K‡i cÖ¯‘Z
Kiv| †h‡Kv‡bv evZv© ev msev` cÖ¯‘Z Kivi c~‡e© cvVK †K, cvV‡Ki wkÿvMZ †hvM¨Zv, cvVK KZUv welqe¯‘
m¤úK© ÁvZ, wKfv‡e ‡m wPšÍv K‡i BZ¨vw` welq we‡ePbv Kiv cÖ‡qvRb| m‡ev©cwi, GKRb cvVK wKfv‡e evZv©wU
eyS‡e ev Avq‡Z¡ Avb‡e Zv m¤ú‡K© GKwU aviYv wb‡j †mB Abyhvwq evZv©wU Awf‡hvRb Kiv hvq|
2. mveavbZvi mv‡_ KvwiMwi k‡ãi e¨envi: wjwLZ †hvMv‡hvM evZ©vq hZ`~i m¤¢e ¯^í msL¨K KvwiMwi I
welqMZ c`evP¨ e¨envi Kiv DwPZ| evZ©vq Giƒc k‡ãi AZ¨waK e¨envi evZ©v‡K A‡nZzK RwUj K‡i
†Zv‡j| †hgb- bZzb wewb‡qvM cÖKí evQvB‡q ÔAePqÕ, ÔeÜKÕ, ÔIRRÕ BZ¨vw` mvaviYfv‡e e¨eüZ
welqMZ c`evP¨| A_P G mg¯Í k㸇jv mvaviY †Kv‡bv gvby‡li Kv‡Q `y‡e©va¨ g‡b n‡Z cv‡i| myZivs GB
ai‡Yi kã e¨envi Kivi †ÿ‡Î A_© ev e¨vL¨vmn e¨envi Ki‡Z nq|
3. cÖZ¨ÿ Dw³i e¨envi: c‡ivÿ Dw³i †P‡q cÖZ¨ÿ Dw³ ¯^í ˆ`N©¨wewkó Ges my¯úó n‡q _v‡K| ZvB evZ©v
cÖYq‡b †hvMv‡hvMKvix‡K c‡ivÿ Dw³i †P‡q cÖZ¨ÿ Dw³ e¨env‡ii Dci AwaK ¸iæZ¡v‡ivc Kiv cÖ‡qvRb|
Z‡e c‡ivÿ Dw³ †h G‡Kev‡iB e¨envi Kiv hv‡e bv Ggb bq|
4. D`vniY I wP‡Îi e¨envi: GKwU cÖev` Av‡Q, k‡ãi †P‡q wPÎ AwaK ej‡Z cv‡i| ZvB wjwLZ †hvMv‡hvM
evZ©vq †hLv‡b m¤¢e †mLv‡bB D`vniY Ges wPÎ e¨envi Kiv DwPZ| G‡Z †hvMv‡hvM evZ©v AwaKZi my¯úó
n‡q D‡V|
5. wPšÍvi †hŠw³K cÖKvk: Kvh©Ki wjwLZ †hvMv‡hv‡Mi Av‡iKwU cvjbxq bxwZ n‡jv †hvMv‡hvM evZ©vq
†hvMv‡hvMKvixi wPšÍvi †hŠw³K web¨vm| †hvMv‡hvM evZ©vq †cÖi‡Ki wPšÍv-fvebv Ges aviYvmg~‡ni †hŠw³i
Ges ch©vqµwgK web¨vm evZ©v‡K cÖvc‡Ki wbKU AwaKZi MÖnY‡hvM¨ I ¯úóZi K‡i †Zv‡j|
6. AcÖ‡qvRbxq kã cwinvi: wjwLZ †hvMv‡hvM evZ©v‡K AwaKZi Kvh©Ki Kivi Av‡iKwU wbqg n‡jv
AcÖ‡qvRbxq Ges cybive„wËKi kãmg~n cwinvi Kiv| †hgb- ÒAvcwb Avcbvi QzwUi mgqwU wKfv‡e
KvwU‡q‡QbÓ-bv e‡j ÒAvcwb wKfv‡e QzwU Dc‡fvM Ki‡jbÓ-ejvB AwaKZi †kÖq|
7. ˆelg¨g~jK k‡ãi cwinvi: ˆelg¨g~jK kã ej‡Z †h mKj kã mKj gvbyl‡K GKBiƒc I mgRvZxq
we‡ePbv K‡i bv Zv‡`i‡K eySvq| evZ©v wjL‡b ˆelg¨ m„wóKvix Giƒc kãmg~n cwinvi GKvšÍ Acwinvh©| G
RvZxq kãmg~‡ni e¨envi RvwZ-ag©-eY©-wj½ BZ¨vw` †ÿ‡Î cÿcvwZ‡Z¡i m„wó K‡i|
8. cÖ‡qvR‡b cwifvlvi e¨envi: gyj fvlvi cÖwZkãwU me©mvavi‡Yi †evaMg¨ bv n‡j cwifvlv e¨envi Kiv
nq| mn‡R MÖnY‡hvM¨ cwifvlv cÖ‡qvM Kiv hvq| †hgb- Ô†Uwj‡dvbÕ bó n‡q †M‡Q| †Uwj‡dv‡bi cÖwZkã
Ô`~ivjvcwbÕ wKš‘ †Uwj‡dvb kãwU mn‡R MÖnY‡hvM¨| Av‡iKwU D`vniY - Ôwej Rgv †`qv †nvKÕ| GLv‡b
we‡ji cwie‡Z© Ab¨ †Kv‡bv kã cÖ‡qvM Ki‡j †Zgb A_©en bq bv| ZLb AbvKvw•ÿZfv‡e g~jfvlvi
cÖwZkã m„wó Ki‡j k‡ãi mve©RbxbZv bó n‡Z cv‡i|
mvims‡ÿc:
†hvMv‡hv‡Mi cÖvgvY¨ `wjj msiÿ‡Y wjwLZ †hvMv‡hvM‡K Kvh©Ki f~wgKv cvjb K‡i _v‡K| wjwLZ †hvMv‡hv‡Mi
†ÿ‡Î Kvh©Kifv‡e evZv© Av`vb-cÖ`v‡bi Rb¨ kã wbev©P‡bi mgq mZK© _vK‡Z nq| kã wbev©P‡bi Rb¨ we‡eP¨
welq¸‡jv n‡jv- ‡QvU Ges cwiwPZ k‡ãi e¨envi, mveavbZvi mv‡_ KvwiMwi k‡ãi e¨envi, cÖZ¨ÿ Dw³i
e¨envi, D`vniY I wP‡Îi e¨envi, wPšÍvi †hŠw³K cÖKvk, AcÖ‡qvRbxq k‡ãi cwinvi I ˆelg¨g~jK k‡ãi
cwinvi|
D‡Ïk¨
G cvV †k‡l Avcwb
wjwLZ ‡hvMv‡hv‡M evK¨ I Aby‡”Q` e¨env‡ii c×wZ m¤ú‡K© Rvb‡Z cvi‡eb|
mvims‡ÿc:
wjwLZ ‡hvMv‡hv‡M evK¨ e¨env‡ii ‡ÿ‡Î †ekwKQz wel‡q ¸iæZ¡ w`‡Z nq; †hgb - evK¨ my¯úófv‡e cÖ¯‘Z Kiv
cÖ‡qvRb; ev‡K¨ avivevwnKZv _vKv cÖ‡qvRb; mswÿß evK¨ e¨envi Kiv n‡j cvVK ev evZv©i cÖvcK mn‡R
welqe¯‘ m¤ú‡K© aviYv Ki‡Z cv‡i| Avevi, wjwLZ ‡hvMv‡hv‡M Aby‡”Q` cÖ¯‘Z Kivi †ÿ‡ÎI we‡eP¨ wKQz welq
i‡q‡Q| A‡bK¸‡jv evK¨ wb‡q GKwU Aby‡”Q` ˆZwi nq| Aby‡”Q` ‰Zwii mgq ‡hme welq¸‡jv‡Z ¸iæZ¡ w`‡Z
nq ‡m¸‡jv n‡jv- GKwU Aby‡”Q‡` memgq GKwU welqB Dc¯’vcb Ki‡Z nq| G‡Ki AwaK welq Dc¯’vcb
Ki‡j Aby‡”Q‡`i GKZv I mvgÄm¨Zv nvivq| Avevi, ‡h‡Kv‡bv Aby‡”Q‡`i cÖ_g evK¨‡K welq evK¨ e‡j| GB
evK¨ w`‡q †evSv‡bv nq cy‡iv Aby‡”Q‡` †Kvb welqwU Dc¯’vcb Kiv n‡”Q| ZvB GB welq evK¨ ‰Zwi‡Z mZK©Zv
Aej¤^b Kiv cÖ‡qvRb|
‡idv‡iÝ eBmg~n
Zahed Mannan, Business Communication, University Grants Commission of Bangladesh.
Raymon V. Lesikar, John D. Pettit, Jr., Marie E. Flatley, Lesikar’s, Basic Business
Communication (Iwin & McGraw-Hill).
Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication, Sultan Chand Sons.