e¨emvwqK evZv©i †gŠwjK c¨vUvb©

Basic Pattern of Business Messages

5

e¨emvwqK KvR cwiPvjbv Kivi mgq wewfbœ D‡Ï‡k¨ evZ©v cÖ¯‘Z Kiv nq| KL‡bv mvaviY †Kv‡bv evZ©v ev Z_¨
Av`vb-cÖ`vb Kiv nq| Avevi KL‡bv cÖvc‡Ki R‡b¨ fv‡jv ev Lvivc msev` ev evZ©v Av`vb-cÖ`vb Kiv nq|
D‡Ï‡k¨i wewfbœZvi Kvi‡Y e¨emvwqK evZ©v cÖ¯‘‡Zi mgq Awfbœ †Kv‡bv wbqg cvjb bv K‡i wewfbœ wbqg ev MVb
AbymiY Kiv nq| G‡Z †cÖiK I cÖvcK DfqB evZ©v Av`vb-cÖ`v‡b DcK…Z nq| BDwbU 5 G wewfbœ ai‡bi
e¨emvwqK evZ©v wjL‡bi c×wZ Av‡jvPbv Kiv n‡q‡Q| cÖ_g cv‡V e¨emvwqK evZ©v wjLvi mvaviY c×wZ eY©bv Kiv
n‡q‡Q| wØZxq cv‡V BwZevPK I wbi‡cÿ evZ©v wjLb c×wZ, Z…Zxq cv‡V †bwZevPK evZ©v wjLb c×wZ I me©‡k‡l
PZz_© cv‡V cÖ‡ivPbv I weµq evZ©v Av‡jvPbv Kiv n‡q‡Q|

BDwbU mgvwßi mgq BDwbU mgvwßi m‡e©v”P mgq 2 mßvn

GB BDwb‡Ui cvVmg~n
cvV - 1 : e¨emvwqK evZv© wjLb c×wZ
cvV - 2 : BwZevPK I wbi‡cÿ evZv© wjLb
cvV - 3 : ‡bwZevPK evZv© wjLb
cvV - 4 : cÖ‡Yv`bv I weµq evZv
 GgweG †cÖvMÖvg

cvV-5.1 e¨emvwqK evZv© wjLb c×wZ

Business Messeage Writing Process
D‡Ïk¨
G cvV †k‡l Avcwb
 e¨emvwqK evZv© KvVv‡gv web¨vm wK Zv Rvb‡Z cv‡eb; Ges
 e¨emvwqK evZ©v iPbvi Rb¨ wb‡`©wkKv¸‡jv e¨vL¨v Ki‡Z cv‡eb|

e¨emvwqK evZv© KvVv‡gv web¨vm

Format of Business Messeage
e¨emvwqK evZv© wbw`©ó KvVv‡gvi Aax‡b ˆZwi Ki‡Z nq| KvVv‡gv web¨vm ej‡Z KvVv‡gvi wewfbœ Askmg~n‡K my›`i
I myk„sLjfv‡e mvRv‡bv ev web¨¯Í Kiv‡K eySvq| Avi Gfv‡e myôy web¨¯Í Kivi Dci evZv©i Aeqe, †mŠ›`h©,
welqe¯‘i mwVK I Kvh©Ki Dc¯’vcb Ges cvV‡Ki g‡bv‡hvM AvKl©Y wbf©i K‡i|
e¨emvwqK evZv©i wbw`©ó KvVv‡gv web¨v‡mi Kvi‡Y GKwU evZ©v Ab¨ evZv© n‡Z c„_K Aw¯ÍZ¡ cÖ`vb K‡i| e¨w³MZ evZv©
web¨v‡mi †ÿ‡Î aiveuvav †Kvb wbqg AbymiY Kiv nq bv| Avevi evZv©i aiY Abyhvqx e¨emvwqK evZ©v¸‡jv wbw`©ó
KvVv‡gv‡Z web¨¯Í K‡i AZ¨šÍ AvKl©Yxq I my›`ifv‡e Dc¯’vcb Kiv nq|
myZivs, e¨emvwqK evZv©i KvVv‡gv web¨vm n‡jv, evZv©‡K my›`i I AvKl©Yxqfv‡e c~e© wba©vwiZ ixwZ-c×wZ Abyhvqx
mvRvevi †KŠkj-hvi gva¨‡g evZv©i mKj Ask‡K h_vh_fv‡e web¨¯Í K‡i cvV‡Ki wbKU Gi welqe¯‘‡K
Kvh©Kifv‡e Dc¯’vcb Kiv hvq|

e¨emvwqK evZ©v iPbvi Rb¨ wb‡`©kKmg~n

Guidelines for Preparing Business Message
e¨emvwqK evZ©vi D‡Ïk¨ AR©b A‡bK †ÿ‡ÎB h_vh_fv‡e evZ©v iPbvi Dci wbf©i K‡i| eZ©gv‡b e¨emv- evwY‡R¨i
†ÿ‡Î AwaKvsk †hvMv‡hvM †h‡nZz e¨emvq evZ©vi gva¨‡g mgvav Kiv nq †m Kvi‡Y cÖ‡Z¨K cÖwZôv‡bB Giƒc evZ©v
iPbv Ab¨vb¨ Kv‡Ri g‡a¨ GKwU ¸iæZ¡c~Y© KvR| ZvB wKfv‡e evZ©v iPbv Ki‡j G Øviv Kvh©Ki dj jvf m¤¢e Zv
h_vh_fv‡e evZ©v †jL‡Ki Rb¨ Rvbv cÖ‡qvRb| DËg e¨emvwqK evZ©v iPbvi †ÿ‡Î †h mKj wb‡`©wkKv I
Dc‡`kmg~n evZ©v †jLK‡K Rvb‡Z nq Zv wb‡¤œ D‡jøL Kiv n‡jv-
K) evZ©v †jLv ïiæi c~‡e© AbymiY‡hvM¨ wb‡`©wkKvmg~n:
1. evZ©v Kv‡K †jLv n‡”Q Ges †Kvb D‡Ï‡k¨ †jLv n‡”Q †jLK‡K Zv cÖ_‡gB fvjfv‡e ey‡S wb‡Z nq| G
†ÿ‡Î A¯úóZv _vK‡j fvj evZ©v iPbv Kiv hvq bv;
2. evZ©v †jLv ïiæi c~‡e©B evZ©vi KvVv‡gv wK n‡e, e³‡e¨i welqe¯‘ I web¨vm c×wZ †Kgb n‡e G
m¤ú‡K© GKwU myôz wPšÍv aviv ev cwiKíbv wb‡Z nq;
3. cwiKíbvi Av‡jv‡K Z_¨ msMÖn I Z_¨ we‡køl‡Yi cÖ‡qvRb co‡j evZ©v †jLvi c~‡e© ZvI K‡i †bqv
DwPZ; Ges
4. evZ©v †jLvi Rb¨ cÖ‡qvRbxq KvMR, Kjg BZ¨vw` DcKiYmg~n †RvMvo K‡i wb‡Z nq|
L) evZ©v †jLvi mgq AbymiYxq wb‡`©wkKvmg~n:

BDwbU cvuP c„ôvÑ58

e¨emvwqK evZv©i †gŠwjK c¨vUvb©

1. evZ©v iPbvi ïiæ‡ZB cwiKíbvi Av‡jv‡K Lmov cÖYqb K‡i wb‡Z nq| Gici evi evi Zv c‡o
cÖ‡qvR‡b cwieZ©b, cwiea©b I cwigvR©b mv‡c‡ÿ P‚ovšÍfv‡e †jLvi Rb¨ ev gy`ª‡Yi Rb¨ Zv‡K cÖ¯‘Z
Ki‡Z nq;
2. evZ©v wjL‡b Aek¨B mnR, mij I mvejxj fvlvi e¨envi K‡i G‡K cvV‡Ki wbKU kÖæwZgayi I
D‡Ïk¨vR©‡bi Dc‡hvMx Ki‡Z nq;
3. evZ©vi KvVv‡gv h_vh_fv‡e †g‡b P‡j Gi welqe¯‘‡K my›`ifv‡e web¨¯Í Ki‡Z nq hv‡Z e³‡e¨i
Dc¯’vcbv G‡jv‡g‡jv I `y‡e©va¨ n‡q bv c‡o;
4. evbvb, fvlv I e¨vKi‡Y hv‡Z fzj bv nq †mw`‡K ¸iæZ¡ mnKv‡i bRi †`qv cÖ‡qvRb| KviY ‡h‡Kv‡bv
fzj evZ©vi ¸iæZ¡‡K n«vm K‡i;
5. evZ©vq Aek¨B gvwR©Z fvlvi e¨envi I †mŠR‡b¨i cÖKvk _vKv Avek¨K;
6. AcÖvmw½K, evMvo¤^ic~Y© †Kvb e³e¨ evZ©vq hv‡Z bv Av‡m †mw`‡K evZ©v †jLK‡K memgq bRi ivL‡Z
nq;
7. e¨emvwqK evZ©v‡K Aek¨B c~Y©v½fv‡e ˆZwi Ki‡Z n‡e hv‡Z Zv D‡Ïk¨vbyhvqx mKj welq my›`ifv‡e
Zz‡j ai‡Z cv‡i;
8. G ai‡Yi evZ©v ‡hb KLbB eo n‡q bv hvq Ges cvV‡Ki g‡b weiw³i D‡`ªK bv K‡i, †mw`‡K †Lqvj
†i‡L mswÿßfv‡e iPbv Ki‡Z nq;
9. evZ©vq mwVK Z_¨ Zz‡j aiv DwPZ KviY PvZzh© ev KzwUjZvc~Y© †Kvb e³e¨ cvV‡Ki Av¯’v webó K‡i;
10. e¨emvwqK evZ©vi g‡a¨ †jL‡Ki GKwU Av¯’vi fve _vKv DwPZ Ges cvV‡Ki cÖwZ h_vh_ m¤§vb cÖ`k©b
Kiv Avek¨K;
11. evZ©v iPbvq K‡_vcK_b ixwZ e¨envi Kiv DwPZ| evZv© ˆZwi Kivi mgq g‡b Kiv `iKvi cvVK GKB
†Uwe‡j Ae¯’vb Ki‡Q| Giƒc fvebv c·K mnR, my›`i I kÖæwZgayi Ki‡Z mnvqZv K‡i; Ges
12. nv‡Z wjL‡j my›`i n¯Ívÿ‡i Ges gy`ªY Kiv n‡j fvj †gwk‡b `ÿ †jvK w`‡q Zv UvBc Kiv‡bv DwPZ|

mvims‡ÿc:
KvVv‡gv web¨vm ej‡Z KvVv‡gvi wewfbœ Askmg~n‡K my›`i I myk„sLjfv‡e mvRv‡bv ev web¨¯Í Kiv‡K eySvq| Avi
Gfv‡e myôy web¨¯Í Kivi Dci evZv©i Aeqe, †mŠ›`h©, welqe¯‘i mwVK I Kvh©Ki Dc¯’vcb Ges cvV‡Ki g‡bv‡hvM
AvKl©Y wbf©i K‡i| DËg e¨emvq evZ©v iPbvi †ÿ‡Î †h mKj wb‡`©wkKv I Dc‡`kmg~n evZ©v †jLK‡K Rvb‡Z
nq Zvi g‡a¨ D‡jøL‡hvM¨ n‡jv- evZ©v †jLv ïiæi c~‡e© AbymiY‡hvM¨ wb‡`©wkKvmg~n; †hgb- evZ©v Kv‡K †jLv
n‡”Q Ges †Kvb D‡Ï‡k¨ †jLv n‡”Q, †jLK‡K Zv cÖ_‡gB fvjfv‡e ey‡S wb‡Z nq| G †ÿ‡Î A¯úóZv _vK‡j
fvj evZ©v iPbv Kiv hvq bv| Avevi, evZ©v †jLvi mgq AbymiYxq wb‡`©wkKvmg~n n‡jv evZ©v iPbvi ïiæ‡ZB
cwiKíbvi Av‡jv‡K Lmov cÖYqb K‡i wb‡Z nq| Gici evi evi Zv c‡o cÖ‡qvR‡b cwieZ©b, cwiea©b I
cwigvR©b mv‡c‡ÿ P‚ovšÍfv‡e †jLvi Rb¨ ev gy`ª‡Y Rb¨ Zv‡K cÖ¯‘Z Ki‡Z nq|

BDwbU cvuP c„ôvÑ 59

 GgweG †cÖvMÖvg

cvV-5.2 BwZevPK I wbi‡cÿ evZv© wjLb

Positive and Neutral Message Writing
D‡Ïk¨
G cvV †k‡l Avcwb
 BwZevPK I wbi‡cÿ evZv© wjL‡bi wb‡`©wkKvmg~n e¨vL¨v Ki‡Z cvi‡eb|

BwZevPK I wbi‡cÿ evZv© wjL‡bi wb‡`©wkKvmg~n

Guidelines for Writing Positive and Neutral Message
BwZevPK I wbi‡cÿ evZv©i gva¨‡g ‡cÖiK fv‡jv I Awfbœ msev` cÖvc‡Ki wbKU mieivn K‡i _v‡K| wb‡¤œ
BwZevPK I wbi‡cÿ evZv© wjL‡bi wb‡`©wkKv ‡`Iqv n‡jv-
1. mvaviYZ BwZevPK I wbi‡cÿ evZv© cÖ`vb Kivi Rb¨ mivmwi e³e¨ Dc¯’vcb Kiv nq|
2. ‡QvU evZ©vi †ÿ‡Î Lye Kg K_vq mivmwi e³e¨ ‡ck Kiv nq| Ab¨w`‡K eo I j¤^v evZv©i †ÿ‡Î mivmwi
ev c‡ivÿ †h‡Kv‡bv Dcv‡q Z_¨‡K mieivn Kiv †h‡Z cv‡i|
3. GB ai‡Yi evZv© cÖ¯‘Z Kivi mgq cÖvc‡Ki cÖwZwµqv
BwZevPK I wbi‡cÿ evZv© wjL‡bi
m¤ú‡K© c~e©vbygvb Kiv nq| G‡ÿ‡Î cÖwZwµqv BwZevPK n‡j wb‡`©kbv:
evZv© mivmwi Ges cÖwZwµqv †bwZevPK n‡j evZv©
 evZv© †jLvi Rb¨ cwiKíbv Kiv;
c‡ivÿfv‡e D‡jøK Kiv nq|
 cÖv_wgKfv‡e evZv©i cwiw¯’wZ
4. mivmwi evZv© Dc¯’vcb Kivi Rb¨ cÖ_‡gB D‡Ïk¨ wVK we‡kølY Kiv;
Ki‡Z nq| †Kvb D‡Ï‡k¨ e³e¨wU cÖ¯‘Z Kiv n‡”Q Ges †Kb
 mivmwi e³e¨ †ck Kiv;
Gi cÖ‡qvRbxqZv i‡q‡Q BZ¨vw` welqvw` Av‡M †_‡K
we‡ePbv K‡i evZ©v cÖ¯‘Z Ki‡Z nq|  e³‡e¨i †k‡l my›`i e³e¨ w`‡q
5. mivmwi Dc¯’vc‡bi gva¨‡g evZv© cÖ¯‘Z I mieivn Kiv n‡j †kl Kiv|
‡cÖiK I cÖvcK Dfq c‡ÿi mgq I kÖg Kg w`‡Z nq|  cybivq evZv© c‡o mwVKZv hvPvB
6. A‡bK mgq mivmwi Z_¨ Dc¯’vcb Kiv n‡jI g~j e³‡e¨i Kiv|
e¨vL¨v cÖ‡qvRb nq|
7. ‡h D‡Ï‡k¨ evZv©wU Dc¯’vcb I mieivn Kiv n‡”Q Zv µgvbymv‡i wbw`©ó wbqg AbymiY K‡i av‡c av‡c
Dc¯’vcb Kiv n‡j evZ©vwU Kvh©Ki nq|
8. G ai‡Yi evZv©i †klva© Lye ¸iæZ¡c~Y©| mvaviYZ fv‡jv fveg~wZ© ˆZwii Rb¨ my›`i Z_¨ I e³e¨ Dc¯’vcb
K‡i evZv© †kl Kiv nq|
9. evZ©vwU cÖvc‡Ki cÖ‡qvRb I Ae¯’v we‡ePbv K‡i Awf‡hvR‡bi cÖ‡qvRb nq|
10. e³e¨wU mwVK Av‡Q wKbv I my¯úófv‡e Dc¯’vcb Kiv n‡q‡Q wKbv BZ¨vw` wbwðZ nIqvi Rb¨ evZv© cÖ¯‘Z
Kivi ciI cybivq c‡o Abyaveb Kiv cÖ‡qvRb|
11. cÖ‡qvRbvbymv‡i ms‡kvab I ms‡hvRb K‡i evZv© cÖ¯‘Z K‡i mieivn Kiv cÖ‡qvRb|
BwZevPK I wbi‡cÿ evZv©i D`vniY n‡jv- ‰bwgwËK cÎ, mvaviY BwZevPK cÎ, Aby`vbcÎ, ¯^xKvi cÎ, `vwe
gxgvsmv cÎ, cÖPvi cÎ, e¨emvwqK cÎ, e¨w³MZ †hvM¨Zv AbymÜvb cÎ, Z_¨vbymÜvb cÎ, digv‡qk cÎ BZ¨vw`|
BDwbU 6 GB evZv©¸‡jv wb‡q we¯ÍvwiZ Av‡jvPbv Kiv n‡q‡Q|
mvims‡ÿc:
BwZevPK I wbi‡cÿ evZv©i gva¨‡g ‡cÖiK fv‡jv I Awfbœ msev` cÖvc‡Ki wbKU mieivn K‡i _v‡K| BwZevPK
I wbi‡cÿ evZv© wjL‡bi mgq †ek wKQz welq ¸iæZ¡ ‡`Iqv cÖ‡qvRb; Zvi g‡a¨ i‡q‡Q- BwZevPK I wbi‡cÿ
evZv© mvaviYZ mivmwi e³‡e¨ Dc¯’vcb Kiv nq| ‡Qv‡Uv evZ©vi †ÿ‡Î Lye Kg K_vq mivmwi e³e¨ ‡ck Kiv
nq| Ab¨w`‡K eo I j¤^v evZv©i †ÿ‡Î mivmwi ev c‡ivÿ †h‡Kv‡bv Dcv‡q Z_¨‡K mieivn Kiv †h‡Z cv‡i|

BDwbU cvuP c„ôvÑ60

e¨emvwqK evZv©i †gŠwjK c¨vUvb©

cvV-5.3 ‡bwZevPK evZv© wjLb

Negative Message Writing
D‡Ïk¨
G cvV †k‡l Avcwb
 †bwZevPK evZv© wjL‡bi Rb¨ wb‡`©wkKv Rvb‡Z cvi‡eb|

†bwZevPK evZv© wjL‡bi Rb¨ wb‡`©wkKvmg~n

Guidelines for Writing Negative Message
‡bwZevPK evZv© n‡jv Ggb evZv© hvi gva¨‡g †cÖiK cÖvc‡Ki Rb¨ †bwZevPK evZv© cÖ¯‘Z I mieivn K‡i| e¨emvq
cwiPvjbvi †ÿ‡Î A‡bK mgqB wewfbœ g›` ev †bwZevPK Z_¨ cÖ`v‡bi cÖ‡qvRb nq hv cÖvc‡Ki Rb¨ †bwZevPK
cÖwZwµqv ˆZwi Ki‡Z cv‡i| G me †ÿ‡Î c‡ivÿfv‡e e³e¨ Dc¯’vcb K‡i †KŠk‡j evZv© †`Iqv nq †hb cÖvcK
mivmwi AvNvZcÖvß bv nq| A‡bK mgq †`Lv hvq, ‰bwgwËKfv‡e ev ‡bwZevPK evZv© wjL‡bi wb‡`©kbv:
¯^vfvweKfv‡e †bwZevPK evZv© cÖ`vb Ki‡Z nq| †m‡ÿ‡Î mivmwi  ‡bwZevPK evZv© †jLvi Rb¨
evZ©vwU †ck Kiv nq| Avevi †Kv‡bv †Kv‡bv mgq cÖvcK wb‡RB Avkv cwiKíbv Kiv;
K‡i †h, c‡ivÿfv‡e ev G‡jv‡g‡jvfv‡e bv e‡j mivmwi Zv‡K  ‡KŠk‡j evZv©i fvlv wVK
†bwZevPK msev` ‡`Iqv ‡nvK †hb Zvi mgq evu‡P| wb‡¤œ †bwZevPK Ki‡Z nq;
evZv© ‰Zwii cÖ‡qvRbxq †KŠkj ‡`Iqv n‡jv-  cÖv_wgKfv‡e evZv©i cwiw¯’wZ
1. ‡bwZevPK evZv© wjL‡bi †ÿ‡Î cÖ_‡gB Ggbfv‡e ‡KŠk‡j Z_¨ we‡kølY Kiv;
Dc¯’vcb Kiv nq †hb †bwZevPK evZv©i AvNvZ ev Lvivc cÖwZwµqv  BwZevPKfv‡e e³e¨ †ck
wKQzUv Kg nq| Kiv;
2. †bwZevPK evZv© Dc¯’vc‡bi ‡ÿ‡Î †KŠkj Ggbfv‡e †bIqv nq  e³‡e¨i †k‡l my›`i e³e¨
†hb cÖvcK‡K †Kb †bwZevPK DËi †`Iqv n‡”Q †mUv eyS‡Z cv‡i| h_vh_ hyw³ I e¨vL¨v cÖ`vb K‡i G ai‡Yi
evZv© cÖ¯‘Z Kiv nq|
3. G ai‡Yi evZ©v cÖ¯‘‡Zi mgq †Lqvj ivL‡Z nq †hb BwZevPKfv‡e Z_¨wU Dc¯’vcb Kiv nq| Gi d‡j cÖvcK
Lye †ewk AvkvnZ n‡e bv I mym¤úK© eRvq _vK‡e|
4. e³‡e¨i †k‡l, mgvw߇Z fv‡jvfv‡e BwZevPK K_v †jLv cÖ‡qvRb †hb †cÖi‡Ki cÖwZ Lvivc fveg~wZ© ˆZwi bv
nq|
5. G evZv©i †ÿ‡ÎI cÖ_‡gB cwiKíbv cÖYqb Ki‡Z nq, Gici Z‡_¨i Dc¯’vcb K‡i, e¨vL¨v cÖ`vb K‡i mgvwß
Uvbv nq|
‡bwZevPK evZv©i D`vniY n‡Z cv‡i- wewfbœ ai‡Yi cÖZ¨vL¨vb cÎ, cvIbv Av`vq cÎ, ZvMv`v cÎ BZ¨vw`| BDwbU
6 GB evZv©¸‡jv wb‡q we¯ÍvwiZ Av‡jvPbv Kiv n‡q‡Q|

mvims‡ÿc:
‡bwZevPK evZv© n‡jv Ggb evZv© hvi gva¨‡g †cÖiK cÖvc‡Ki Rb¨ †bwZevPK evZv© cÖ¯‘Z I mieivn K‡i|
e¨emvq cwiPvjbvi †ÿ‡Î A‡bK mgqB wewfbœ g›` ev †bwZevPK Z_¨ cÖ`v‡bi cÖ‡qvRb nq hv cÖvc‡Ki Rb¨
†bwZevPK cÖwZwµqv ˆZwi Ki‡Z cv‡i| ‡bwZevPK evZv© wjL‡bi †ÿ‡Î cÖ_‡gB Ggbfv‡e ‡KŠk‡j Z_¨ Dc¯’vcb
Kiv nq †hb †bwZevPK evZv©i AvNvZ ev Lvivc cÖwZwµqv wKQzUv Kg nq|

BDwbU cvuP c„ôvÑ 61

 GgweG †cÖvMÖvg

cvV-5.4 cÖ‡ivPbv I weµq evZv©

Persuasion and Sales Messages
D‡Ïk¨
G cvV †k‡l Avcwb
 cÖ‡ivPbv evZv© wjL‡bi Rb¨ wb‡`©wkKv eY©bv Ki‡Z cvi‡eb; Ges
 weµq evZv© wjL‡bi Rb¨ wb‡`©wkKv e¨vL¨v Ki‡Z cvi‡eb|

cÖ‡Yv`bv evZv© wjL‡bi Rb¨ wb‡`©wkKv

Guidelines for Writing Persuasive Message
mvaviYZ ‡Kvb Aby`vb ev KvR Kivi AbygwZ cvevi Rb¨ cÖ‡Yv`bvg~jK evZv© cÖ¯‘Z Kiv n cÖ‡Yv`bv evZv q|
G‡ÿ‡Î c‡ivÿfv‡e e³e¨ Dc¯’vcb Kiv nq| wb‡¤œ G m¤úwK©Z cÖ‡qvRbxq wb‡`©kbv †`Iqv n‡jv-
1. cÖ‡Yv`bvg~jK evZv© cÖ¯‘Z Kivi c~‡e©B †R‡b †bIqv cÖ‡qvRb †Kb GB evZ©v ‰Zwi I Av`vb-cÖ`vb Kiv
n‡”Q|
2. evZv©i D‡Ïk¨ Rvbvi ci cwiKíbv Ki‡Z nq †h wKfv‡e Z_¨ Dc¯’vcb Kiv n‡e|
3. GB ai‡Yi evZv©i cÖ_‡gB `„wó AvKl©‡Yi Rb¨
weµq evZ©v wjL‡bi wb‡`©kbv:
Ggbfv‡e Z_¨ †jLv nq †hb cÖvcK AvMÖn †eva
K‡i|  cY¨ µ‡q AvMÖnx wKbv Zv evZv© ïiæi
Av‡M ‡R‡b †bIqv;
4. Gici ax‡i ax‡i g~j e³e¨ Dc¯’vcb Kiv nq|  evZv©i KvVv‡gvi cwiKíbv †bIqv;
5. cÖ‡Yv`bv evZv©q †h Aby‡iva Kiv cÖ‡qvRb Zv  cY¨ ev †mev m¤ú‡K© Rvbv;
my¯úófv‡e I BwZevPKfv‡e Dc¯’vcb Kiv nq|  AvKl©Yxq Av¨vcxj ev Av‡e`b e¨envi
Kiv;
6. †cÖiK `ÿZvi mv‡_ c‡ivÿfv‡e g~j e³e¨ ‡ck  `„wó AvK©l‡Yi Rb¨ †Póv Kiv I Zv
K‡i cÖ‡qvRbxq Dcmsnvi †U‡b evZv© wjLb †kl w`‡q evZv© ïiæ Kiv;
Ki‡Z cv‡i|  weµq Z_¨ Dc¯’vcb Kivi mgq mwVK
weµq evZv© wjL‡bi Rb¨ wb‡`©wkKv Z_¨ mZK©Zvi mv‡_ e¨envi Kiv;
Guidelines for Writing Sales Message  cybivq evZv© c‡o mwVKZv hvPvB Kiv;
weµq evZv© mvaviYZ †jLv ev cÖ¯‘Z Kiv nq cÖvcK‡K cY¨  cÖ‡qvRbxq mKj Z_¨ we¯ÍvwiZ
µ‡qi Aby‡iva Rvwb‡q| G ai‡Yi evZv© †jLvi †ÿ‡Î wb‡¤œv³ Dc¯’vcb Kiv;
cÖwµqv AbymiY Kiv †h‡Z cv‡i-  µq Kivi Rb¨ AvMÖnx K‡i †Zvjv;
 cÖ‡qvR‡b D`vniY w`‡q I hyw³ w`‡q
1. weµq evZv© ïiæi mgqB cÖkœ Kiv nq cY¨ µq
Zzjbv K‡i c‡Y¨i cÖ‡qvRbxqZv e¨³
Ki‡Z cÖvcK ev †µZv AvMÖnx wKbv|
2. weµq evZv©i KvVv‡gv cÖ¯‘Z Kiv nq wbw`©ó cwiKíbvi gva¨‡g|
3. evZv©i †cÖiK‡K Aek¨B c‡Y¨i weµq evZv© †`evi Av‡M cY¨ ev †mev m¤ú‡K© mg¨K Ávb AR©b Ki‡Z
n‡e|
4. c‡Y¨i weµq evZv© Dc¯’vc‡bi mgq †Kvb ai‡Yi Av¨vcxj ev Av‡e`b Kiv n‡e Zv wbav©iY K‡i wb‡Z nq|

BDwbU cvuP c„ôvÑ62

e¨emvwqK evZv©i †gŠwjK c¨vUvb©

5. evZ©vi cÖ_g †_‡K †kl ch©šÍ AvKl©Yxqfv‡e Z_¨ Dc¯’vcb Kiv nq †hb †µZvi AvMÖn m„wó nq Ges Zv
a‡i ivLv m¤¢e nq|
6. cY¨ ev cY¨ m¤úwK©Z mKj Z_¨ Dc¯’vcb Kiv nq †hb †cÖiK evZv© c‡o eyS‡Z cv‡i †Kb cY¨wU Zvi
†Kbv cÖ‡qvRb Ges cY¨wU µq Ki‡j †Kvb †Kvb myweav †m AR©b Ki‡Z cvi‡e|
7. mwVK I my¯úó Z_¨ Dc¯’vcb Kivi Rb¨ Kvh©Ki kã I evK¨ e¨envi Kiv cÖ‡qvRb|
8. G evZv©i mv‡_ cÖvcK ev †µZvi †cÖwÿZ‡K †Rvo w`‡q Zvi wfwˇZ e³e¨ Dc¯’vcb Kiv nq|
9. Gici wewfbœ Av‡e`bg~jK evK¨ e¨envi K‡i cY¨ µ‡qi Rb¨ Drmvn cÖ`vb Kiv nq| GB mg‡q wKfv‡e
cY¨wU µq Kiv hv‡e, †Kv_vq cvIqv hv‡e BZ¨vw` welq D‡jøL Ki‡Z nq|
10. me©‡k‡l, µq wm×všÍ wb‡Z †µZv‡K Drmvn I cÖ‡ivPbv w`‡q e³e¨ †kl Kiv nq|

mvims‡ÿc:
mvaviYZ ‡Kvb Aby`vb ev KvR Kivi AbygwZ cvevi Rb¨ cÖ‡Yv`bvg~jK evZv© cÖ¯‘Z Kiv nq| G‡ÿ‡Î c‡ivÿfv‡e
e³e¨ Dc¯’vcb Kiv nq| cÖ‡ivPbvg~jK evZv© cÖ¯‘Z Kivi c~‡e©B †R‡b †bIqv cÖ‡qvRb †Kb GB evZ©v ‰Zwi I
Av`vb-cÖ`vb Kiv n‡”Q| evZv©i D‡Ïk¨ Rvbvi ci cwiKíbv Ki‡Z nq wKfv‡e Z_¨ Dc¯’vcb Kiv n‡e| weµq
evZv© mvaviYZ †jLv ev cÖ¯‘Z Kiv nq cÖvcK‡K cY¨ µ‡qi Aby‡iva Rvwb‡q| GB ai‡Yi evZv© †jLvi †ÿ‡Î
cÖ_‡gB cÖkœ Kiv nq cY¨ µq Ki‡Z cÖvcK ev †µZv AvMÖnx wKbv| Gici weµq evZv©i KvVv‡gv cÖ¯‘Z Kiv nq
wbw`©ó cwiKíbvi gva¨‡g|

BDwbU cvuP c„ôvÑ 63

 GgweG †cÖvMÖvg

BDwbU DËi g~j¨vqb

1. e¨emvq evZv© KvVv‡gv web¨vm Kx e¨vL¨v Kiæb|
2. e¨emvq evZ©vi iPbvi Rb¨ wb‡`©wkKvmg~n eY©bv Kiæb|
3. evZ©v †jLv ïiæi c~‡e© AbymiY‡hvM¨ wb‡`©wkKvmg~n Av‡jvPbv Kiæb|
4. BwZevPK I wbi‡cÿ evZv© ej‡Z Kx eySvq?
5. BwZevPK I wbi‡cÿ evZv© wjLvi wb‡`©wkKvmg~n Av‡jvPbv Kiæb|
6. ‡bwZevPK evZv© ej‡Z Kx eySvq?
7. ‡bwZevPK evZv© wjLvi wb‡`©wkKv Av‡jvPbv Kiæb|
8. cÖ‡ivPbv evZv© wjL‡bi Rb¨ wb‡`©wkKv eY©bv Kiæb|
9. weµq evZv© wjL‡bi Rb¨ wb‡`©wkKv e¨vL¨v Kiæb|
10. BwZevPK I wbi‡cÿ evZv© cÖ`vb Kivi Rb¨ mivmwi e³‡e¨ Dc¯’vcb Kiv nq- e¨vL¨v Kiæb|

‡idv‡iÝ eBmg~n
 Zahed Mannan, Business Communication, University Grants Commission of Bangladesh.
 Raymon V. Lesikar, John D. Pettit, Jr., Marie E. Flatley, Lesikar’s, Basic Business
Communication (Iwin & McGraw-Hill).
 Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication, Sultan Chand Sons.

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