AREEJ
AL KHATEEB
A results-driven Sales Director with
22 years of a successful track record
in sales. A proven ability to lead
sales teams to achieve and surpass
sales targets. Head of Business
Development for SWVL Jordan.
Sales Management and Customer
Service: Arab Insurance Company,
Umniah, Zain, and Orange Jordan.
A strong sales leader with great
coaching skills, critical business
thinking, and ability to work under
pressure.
CONTACT
PHONE:
+962796476000
EMAIL:
arooojeh@gmail.com
QUALIFIED DIRECTOR BY JIOD / IFC
EXPERIENCE
Nov 2020–Dec 2022
Head of Business Development
Swvl Jordan
Swvl is a Dubai-based provider of tech-enabled mass transit solutions,
offering intercity, intracity, B2B and B2G transportation products and
services. Swvl operates in 135 cities and 22 countries across Latin
America, Europe, Africa and Asia.
• Established the Sales Department, built and managed the sales
team
• Achieved a 23% increase to the company's Gross Margins from
core products – SAS and TAS
• Boosted sales by 14% during the economic recession, reversing a
protracted and serious declining sales trend
• Responsible for strategic planning, launch and implementation,
including new product lines and application development
• Advisor to the Marketing Department and directly on products
• Led the company’s launch into different industries and in the
development of the company's branded product line, improving
sales
• Improved efficiency in customer service, and led IT initiatives to
streamline processes and operations resulting in better
marketing and higher sales
• Led and motivated a team to devise strategies and plan tactics
for expanding sales, resulting in winning more new business than
in the previous year.
 Apr 2016–Feb 2020
Sales and Customer Service Manager

Arab Insurance Company

Established in 1981, implementing a regional vision through the

launching of
Arab Life & Accidents Insurance Co. (Arab Insurance) as a licensed
Jordanian public shareholding company

• Leading a sales team of 10 employees responsible for managing and

training them and support sales team for achieving sales target.

• Heading the customer service team of 5 employees responsible for

developing and implementing process and procedures to improve
operational efficiency. Manages the customer service operations, which
deals directly with customers and is the first point of contact.

• Organized the ‘universities project’ that aims to train university students

on sales skills and all types of insurance products, in support of students
finding job opportunities after graduation. The universities are: Applied
Science private University, Middle East University, al-Zaytoonah
University.

Apr 2012–Nov 2015

Customer VIP sales Manager

Umniah Jordan

Umniah, a subsidiary of Batelco Bahrain, is one of the three leading

telecom operators in Jordan. In 2012 Umniah reached a market share
of over 31% .

• Established the Consumer VIP sales Department from scratch. Managing

a team of 15 filed salespeople, to achieve overall targets:

• Targeting and acquiring high net-worth individuals and VIP clients.

Acquired 5,400 high ARPU postpaid plans, from top VIP, social and
political figures in Jordan, achieving 98% from the signed targets

• Retaining the new and the existing customers.

• Up-sell and Cross-sell data and VAS services.

• Established Tele-sales & consumer outdoor department, and VIP

collection department as a supporting function to the main department.

• Motivated Sales, Sales Planning, Building Relationships, Coaching,

Managing Processes, Market Knowledge, Developing Budgets, and
Staffing.
Jul 2004–Aug 2012
Consumer Specialist Manager 2009-2012

Zain Jordan

Zain is the first mobile operator in Jordan, with more than 1000
employees, and approx. 52 million subscribers, an is part of Zain
Group – Kuwait.
• Managed sales teams / salespeople to target high revenue (ARPU)
customers. Up selling / cross selling our customers with a portfolio of
services and products (VAS-WIMAX).

• Established the Tele-sales department to create sales leads, and provide

market research, and follow-up calls.

• Established data specialist team division, responsible to increase the

data sales for consumer channels (shops), by developing knowledge in
data services, through trainings and daily support.

• Established Exhibition teams, responsible for all sales activities through

exhibitions road map – across Jordan, in addition to supervising related
organizational tasks with FUN team and other Zain units

Future University Network.

Sales manager 2007-2009

• Managing & Supporting the Youth workers in sales to sell prepaid and
postpaid lines within the universities. The aim of this division was to
engage young people in sales activates and developing positive skills and
attitudes.

Personal – Corporate Sales Team Leader

2005-2007

• Acquiring new targeted strategic corporate accounts and prospect

individual VIP lines.

• Managing approximately 30 VIP accounts, and responsible for the

development of existing business.

• Increasing size of existing accounts.

• Established good customer relationships which initiated repeated

leads.

• Achieved top sales for the year 2006.

Jun 2000–Jun 2004
VIP Sales Executive

Orange Jordan

Orange Jordan is the leading operator of integrated communications

services in the Kingdom, with a broad lineup of fixed, mobile, internet
and data services to meet personal and business needs of expanding
residential and business base of about 5 million customers across the
Kingdom.

• Acquired top VIP high-status individual lines; ministers, diplomats, key

business men, and trendsetters

• Retained existing individual accounts and ensure high level of customer

service and account management

• Executed tasks of account management: financial tasks, sales, after

sales

Shop Sales Representative Jun 2000-Jan 2002

• Achieved best saleswoman across the board in 2002

• Trained new employees in the shop and in the management offices

EDUCATION
Jan 2022

Jordan Institution of Directors Corporate Director Program

CDP/Qualified Director by JIoD/IFC. Amman, Jordan

June 2001

Sight And Sound

May 2000

Amman Al-Ahliya University

B.A. of Business Administration

June 1996

Islamic College School

TRAININGS
WIN Sales -&- Marketing Programs - Umniah

sales management technique

Passionate leader

New Enterprise Team Training

Sales Commandos Workshop

Leadership Academy

Arab Advisors Group 10th Convergence Summit

Enterprise Capacity Building (Go solution)

The Inspiring Performance Dialogues

Fast-Link / Zain

Face to Face Selling, communication skills,

sales techniques and etiquette.

Customer Service, Telephoning skills, business communications,

Quality customer service course, the professional way

Communication Skills, listening, diagnoses of problems

People first @MobileCom, Understand more about the values,

GSM Survey, Describe the concept and standards for mobile

communications, the history of GSM development, and the philosophy of
GSM.

SKILLS MS-PRODUCTS; WORD, EXCEL, POWER-POINT AND OUTLOOK.

LANGUAGES FLUENT ENGLISH, ARABIC

NATIONALITY JORDAN

REFERENCES AVAILABLE UPON REQUEST.