LESSON PLAN

ENTREPRENEURSHIP
Content Standard: The learner demonstrates understanding of environment and market in one’s
locality/town.
Learning Competencies: Develop a brand name
OBJECTIVES:
1. Determine the concept of Brand Name.
2. Explain the different Branding Strategies.
3. Create own Brand Name with logo.

I. CONTENT AND MATERIALS

Subject Matter: Developing a Brand Name

Reference: Learner’s Module Q1 Module 5, internet
Instructional Materials: Multimedia, Pictures
Value Focus: Cooperation, Self-Discipline
II. PROCEDURE
A. PREPARATORY ACTIVITIES
1. Prayer
2. Checking of Attendance
3. Setting of Standard
4. Review of Previous Lesson
a. 7 P’s of Marketing
5. Motivation
- Picture Showing Analysis of Common brand names local and international.

B. DEVELOPMENT OF THE LESSON

a. ACTIVITY

Group Activity - Picture Puzzle of Common Company logo

Students will identify the brand names of the logo puzzle assigned to them.
b. ANALYSIS

Video Analysis:
a. How do they define brand name during ancient times?
b. What things can be branded?
c. Why is there a need of having a brand name this time?
c. ABSTRACTION
Teacher’s Abstraction: Brand Name and Branding Strategies
d. APPLICATION
Group Activity: Create your own Brand Name with Logo and present to the Class.
C. EVALUATION:
The group activity will be evaluated using the Rubric

The group activity will be evaluated using the Rubric

Good 7 pts
Fair 4 pts
Poor 1 pt
Excellent 10 pts

D. ASSIGNMENT:
Study in advance the 4 M’s of Business

Prepared by:

CHEER AMOR D. BUYOGAN Checked by:

Subject Teacher
BRENDA V. PAO-ITON
Master Teacher II/ Mentor