PLANNING A BUSINESS

MESSAGE

CHAPTER 4
The three-step writing process
consists of planning, writing, and
completing your messages.
STEPS FOR PLANNING
STEP 3
STEP 1 Choose Medium and
Channel
Analyze the Situation Identify the best
Define your purpose and combination for the
develop Gather Information situation, message, and
an audience profile. Determine audience needs and audience.
obtain the information necessary to
satisfy those needs.

STEP 2
STEP 4
Organize the Information
Define your main idea, limit
your
scope, select a direct or an
indirect
approach, and outline your
content.
 ANALYZE SITUATION
DEFINE THE PURPOSE

DEVELOP AN
AUDIENCE PROFILE
 GATHER INFORMATION

Audience Needs

Obtain the necessary

information to satisfy
needs
CHOOSE MEDIUM AND
CHANNEL

The best combination of

SITUATION+MESSSAGE+AUDIENCE
 ORGANISE
INFORMATION

Define your main idea

Limit scope
Direct/Indirect Approach
Outline your Content
PURPOSE
Will be GENERIC AND SPECIFIC

What you want to

accomplish and
what the audience
wants?
AUDIENCE ANALYSIS
Primary
Size
Composition
GATHER INFORMATION
Uncover Audience Needs
FIND FOCUS
PROVIDE REQUIRED
INFORMATION
SELECTING THE BEST
COMBO
Oral/in-person
oral/digital
written/printed
written/digital
visual/printed
visual/digital
ORGANISING
INFORMATION
TOPIC VS MAIN IDEA
LIMIT SCOPE
Range
Overall Length
Detail