REPUBLIC OF THE PHILIPPINES

SOUTHERN LUZON STATE UNIVERSITY

COLLEGE OF ADMINISTRATION,
BUSINESS HOSPITALITY AND ACCOUNTANCY
LUCBAN, QUEZON

Name (optional): _________________________

Dear Respondent,
Thank you for agreeing to take part in our survey.

We, students of Bachelor of Science in Business Administration major in Marketing

Management are conducting a study entitled “Level of Customer Satisfaction at Mad
Chicken Lucban Branch”. Our target respondents includes students who are customers
of Mad Chicken, that is why we have chosen you. The purpose of this survey is to
evaluate your dining experience at the restaurant and gather feedback to help improve the
products and services offered by the said restaurant.

Rest assured that the data we collect will be treated with confidentiality and will
only be used for the purposes of this research.

Sincerely,

Mariell F. Baldovino
Mayvillyn C. Gonzales
Christine Joy Peña
Darrel Angelo T. Sedaria

PART 1. RESPONDENT’S PROFILE

1.1 DEMOGRAPHIC PROFILE
Direction: Please respond to the following questions by placing a (/) checkmark in the box
of your answer.

Age
□ 12-16
□ 17-19
□ 20-22
Sex
□ Male
□ Female
Weekly Allowance
□ 500-1,000
□ 1,001-1,500
□ 1,501-2,000

1.2 CUSTOMER BEHAVIOR

Direction: Please respond to the following questions by placing a (/) checkmark in the box
of your answer.
What factors influence you in dining at the restaurant?
□Price of the meals
□Accessibility of the restaurant
□Quality of the food
□Others (please specify) _______________

How often do you dine in Mad Chicken?

□ Once a week
□ 2-3 times a week
□ More than 3 times a week
 REPUBLIC OF THE PHILIPPINES
SOUTHERN LUZON STATE UNIVERSITY
COLLEGE OF ADMINISTRATION,
BUSINESS HOSPITALITY AND ACCOUNTANCY
LUCBAN, QUEZON

How much do you spend when you eat at Mad Chicken?

□ Less than 100
□ 101-150
□ 151 and above

Which of the following meals do you usually purchase? Select all that applies.
□ Student Meal
□ Mad Chicken Signature
□ Value Meals
□ Combos

How often do you purchase the student meal offering of Mad Chicken?
□ Once a week
□ 2-3 times a week
□ More than 3 times a week

How many servings do you order each time you eat in the restaurant?
□1 serving meal
□2 servings meal
□3 or more

PART II. CUSTOMER SATISFACTION

Directions: Please indicate your level of agreement or disagreement with each of the
following statements by placing a check (/) mark in the box of your answer.

4 – Strongly Agree 3 – Agree 2 – Disagree 1 – Strongly Disagree

2.1 PRODUCT

Strongly Agree Disagree Strongly

Mad Chicken’s Product Agree Disagree
(4) (3) (2) (1)
The food is tasty and flavorful.
The quality of food satisfies my taste
The texture of the meat is tender.
The meals complement the drinks
They offer a variety of meal selections
The price of the product is more
affordable compared to similar
products in the market.

The price of the product is right for its

serving quantity
The food is fresh
The food is served fresh and hot.
The amount of the servings per meal is
just right
The price of the meals are student
budget-friendly.
 REPUBLIC OF THE PHILIPPINES
SOUTHERN LUZON STATE UNIVERSITY
COLLEGE OF ADMINISTRATION,
BUSINESS HOSPITALITY AND ACCOUNTANCY
LUCBAN, QUEZON

2.2 SERVICE

Strongly Agree Disagree Strongly

Mad Chicken’s Service Agree Disagree
(4) (3) (2) (1)
Staffs are friendly and welcoming
Staffs are patient when taking my order
The staffs explain their offerings and
specials.
The restaurant met my expectations
The waiting time before being seated is
quick
Orders are taken correctly
Orders are prepared and served
promptly

2.3 LOCATION

Strongly Agree Disagree Strongly

Mad Chicken’s Location Agree Disagree
(4) (3) (2) (1)
The restaurant is easy to find
There is no barriers when approaching
the business location

The location is convenient for students

Location is safe to dine in.
The restaurant is always clean.
Tables and chairs is properly arranged
at all times.
The restaurant has enough lighting.
The noise level in the restaurant is
manageable.
There are sufficient tables and chairs
available.
The seats and tables are comfortable

PART III. COMMENTS AND SUGGESTIONS

Direction: Kindly write your comments and suggestions for the overall improvement of
Mad Chicken's product and services

What are your comments and suggestions on Mad Chicken's products and services?
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________