April-May-June 2023, Vol.

Soothe SCOOP
Pareevartan: A step towards change ‘Pareevartan’ gets extensive
Menstrual Hygiene Day Campaign media coverage

CII Western Uttar Pradesh MSME HIGHLIGHTS

meet chaired by Sahil Dharia
Page 2 Pareevartan reaches all the
way to Assam & Bhutan
Page 6
Product Team’s visit to Hygiene
Exhibitions in Switzerland & CPC Achievements
China Page 7
Page 4

Fire Safety Drill at Factory

The power of persistence: Page 8
Leadership talk with
Nemisha Ghia Soothe Seminar with Sahil Dharia
Page 9 Page 9

Soothe Premier League : Soothe Stories: Fun Fridays,

Corporate Vs Factory Birthdays & New Beginnings
Page 10 Page 10
 Mr. Sahil Dharia addresses business
students at IILM University
Sahil Dharia, our Founder and CEO, spoke at the inaugural session of the University
Conference at IILM University, Greater Noida. The theme of the conference was The
Ecosystem and Entrepreneurship and he spoke on Ideation to Commercialization:
Challenges, Opportunities, and Way Forward. He provided valuable insight and
opinions on topics such as being a job creator, pressing issues on women’s hygiene,
finding a purpose in one’s career and more.

"I encourage you to think beyond the obvious.

I encourage you to think beyond being a job
seeker and become a job creator to solve
some real life problems."

Mr. Sahil Dharia

Founder & CEO, Soothe Healthcare

CII Western Uttar Pradesh MSME TiE Women-Webinar

meet chaired by Sahil Dharia Soothe Healthcare believes in supporting and empowering
women in the corporate sector. Our Founder and CEO,
Sahil Dharia was a part of esteemed panel for webinar by
TiE Women where he supported & mentored women-led
startups in their entrepreneurial journey and added value to the
overall growth of their business ecosystem.

The first meeting of Confederation of Indian Industry Western

Uttar Pradesh (WUP) MSME & Start-up Focus Group: 2023-24
was held in Soothe Healthcare's manufacturing facility in Noida,
UP chaired by our Founder & CEO, Sahil Dharia.

A panel of prominent industry professionals came together to

discuss the vision, strategy, ease of doing business and finance
availability needed to establish the region as a premier industrial
hub of the country.

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 MARKETING UPDATES
Pareevartan: A step towards change
Menstrual Hygiene Day Campaign

Sr. Marketing Manager,

Shruti Kapoor talks
This Menstrual Hygiene Day, Paree continued to bring about Pareevartan in the about Pareevartan in
lives of many young women. The campaign hinged on three key pillars:
awareness, education & empowerment. Sparked by one simple gesture for a conversation with Media
wave of change through P for Paree, P for Pareevartan. Many people joined us
including some influencers and brand ambassador Janhvi Kapoor. The campaign
Infoline.
received good response both internally and externally with so many people taking
the Pareevartan pledge with us.

“ Har ladki ki menstrual hygiene aur health mein, Pareevartan laane ke liye, main apna full support pledge karti/karta hoon.
”

Shivani Aggarwal, 283K Followers Bharti Singh, 136K Followers Aarnaa Sharma, 224K Followers
Views: 22.5K Views: 31K Views: 20K

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 PRODUCT INNOVATION & DEVELOPMENT
CIDPEX, China – China’s
Biggest Hygiene
Exhibition
To better understand the actual work
environment, including plants, assembly lines,
machines, systems, and processes, the
product team Paridhi Mantri and Mohini
Tripathi visited China. They had the chance
to interact with skilled personnel, gaining fresh
insights and experiences.

The purpose of this trip was multi-faceted.

One significant aspect was managing
relationships with vendors, helping us control
costs, manage risks, and provide excellent
service. They met with current and past
vendors, and also identified potential future
vendors.
As a fun note, they rode the world's fastest
elevator in the Shanghai Tower, reaching the 118th floor in just 55 seconds. This tower, second only to the Burj Khalifa in height, gave
them a symbolic sense of the heights they’ve achieved in their journey.

Index, Geneva – The World’s Leading Nonwoven Exhibition

Soothe Healthcare’s product team, represented by Paridhi Mantri, Sharad Khise, and Mohini Tripathi, took part in the Index
Geneva, The World's Leading Nonwoven Exhibition. They explored how the innovative nonwovens industry is creating solutions for
future applications. This event also highlighted Soothe as an influential Indian brand that actively engages in these conferences to
learn, build connections, and improve India's hygiene industry. Attending these conferences reminded the team of the industry's
creativity in crafting new products, processes, and technologies, sparking fresh ideas to enhance our product lineup.

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 BTL UPDATES
Pareevartan: NDTV Media Coverage
The leading national news channel NDTV has done an exclusive Menstrual Hygiene Day Feature on our initiative Pareevartan and
an interview with Sahil Dharia. Pareevartan has been featured in regional print coverage received in Dainik Divya Rashtra, The
Public Side, Uday Today and Dainik Navjyoti and many more news media across the nation.

NGO Collaborations
Paree through its campaign Pareevartan has collaborated with P.A.I.R. to be the first Indian FMCG brand to create an awareness on
Endometriosis and with Paperwiff to celebrate International Menstrual Hygiene Day '23 through ‘Sinf-E-Ahan’ which encouraged
stories and anthologies compiling journey of menstruators, their challenges and contribution to make period easy for fellow
menstruators.

Pareevartan with ITC E-Choupal

Paree Sanitary Pads, in association with ITC E-Choupal,
facilitated the Sales training, Product training and Menstrual
Hygiene Management training session to the Village Health
Champions of the ITC under the ongoing campaign
‘Pareevartan’. The training session was majorly on interaction
and discussion to understand the reach, credibility and brand
incorporation in VHCs of ITC.

Pareevartan
An Initiative by Paree Sanitary Pads

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Menstrual Hygiene Management Sessions & Pad Distribution Drives
We are thrilled to share that our Pareevartan initiative took us all the way to Guwahati, Agia, and Dudhnoi in Assam and Bhutan
where we conducted menstrual hygiene awareness sessions and pad distribution drives in schools and colleges. These sessions
saw the participation of 550 students with a total 1300 Paree Sanitary Pads distributed.

Embark Care Foundation

Paree Sanitary Pads reached Punjab with a single
motive in mind: to empower the women of tomorrow.
We conducted 5 successful menstrual health &
hygiene awareness sessions in collaboration with
Embark Care Foundation for school and college girls
from Gurdaspur and Pathankot. A total of 1600 Paree
Sanitary Pads were distributed to 1000 females
approximately.

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 CPC UPDATES

CSD – 283% Growth

in AMJ’23 Vs JFM’23

KPKB – 150% Growth

in AMJ’23 Vs AMJ’22
INCS – Indian Navel Canteen
Stores Listing Process
Initiated
Ex-Para – Ex- Para Military
Listing Process Initiated

KB – Kendriya Bhandar
Listing Process Initiated

Planogram of the placement of our products in Pad distribution at 135

various canteens Mahila Battalion,
Gandhinagar, Gujarat

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 FACTORY UPDATES
Trainings @Factory
Inhouse SMEs based trainings were organized for blue collar
employees focusing on developing their skill and knowledge
based on various topics like production, packaging, product,
and waste reduction. This has not only increased value-based
learning capabilities but also encouraged discipline and
enhanced productivity. We sincerely appreciate our SMEs for
nominating themselves for training our staff: Shashank Singh,
Yogesh Kumar, Anil Gautam, and Tarun Kumar.
Fire Safety Drill
A Fire Safety Drill was conducted at the factory, where a series
of elaborate exercises were supervised by all the employees to
familiarize and re-enforce proper evacuation routes and
practices in case of fire and how they can find their way out
from the scene of a disaster.

Employee of the month

Tafsheel Anzar (April 23) Parwez Alam (May 23)

Executive, Quality Mis-Executive, Plant Operations

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 LEARNING & DEVELOPMENT
Digitizing Training with our on-ground team
Online sessions for the topic of “Soothe Way of Sales” and
“Basic Concept of Sales” were initiated with MT and GT teams,
respectively covering aspects of Sales, business drives and
concepts which are crucial for any sales representative.
Motivational Session with Nemisha Ghia
Nemisha Ghia, COO of More Retail Private Limited was invited
as a guest speaker to share her thoughts and challenges faced
during her professional Journey. With more than 22 years of
diverse experience in FMCG including roles with PepsiCo,
Mondelez, HUL, and Swiggy, she motivated our leadership to
develop people, build confidence, and leave a legacy by
reinventing from the classic marketing strategy to a
future-ready digital & omni channel strategy.
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Soothe Seminar with Sahil
Soothe Healthcare as an organization
always recognizes and values our
employees. While our Founder & CEO
Sahil Dharia is always up and ready to
listen to every employee’s grievance,
suggestion, or feedback, it is impossible to
sit with everyone, as we are spread across
the country with thousands of employees.
Hence, we formulated the idea of
introducing “Soothe Seminar” where he
virtually answered all the questions asked
by our team and provided clarity about
our future as a whole.
Team building activity with Leaders
Experiential learning is pivotal, without experiencing how
effective teamwork is, theory will not be successfully
implemented. Thereby, this quarter we focused on practical
emphasis of theoretical learning by doing activities and
deriving knowledge based that.
 SOOTHE STORIES
Soothe Premeir League Eid Celebration
Friendly game of cricket was enjoyed between CORPORATE and FACTORY Eid the Soothe way; donning gorgeous outfits, eating
where Corporate emerged victorious and our very own Prashant Yadav scrumptious Biryani and applying Henna.
was awarded the trophy for “Man of the Match”. All the members played
like professionals and retained the spirit of Soothe even in competition.

Fun Friday
Fun and Games is a lethal combination- proved right
when tweaked the original game of luck with some
brawn.

Birthday Celebration

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 SOOTHE STORIES
Gol Gappa Party Pad Distribution

Kho Kho Match @ Factory

Badminton Match @ Factory

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 SOOTHE STORIES

Aarti Singh
(Sales Coordinator)
Best wishes on this wonderful journey,
as you build your new lives.

Prachurya Saikia
(Deputy Manager -MT) was
blessed with a
baby girl, Indrisha.

Bichitra Sia (Sr. Graphic Designer)

was blessed with a baby boy, Neel.

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