Best friend Petfoods

presented by : Pandu Visi

Veronika Kozenko
link to the video presentation:
https://disk.yandex.ru/d/zU51qTN3OG1mjg
Company information

● Mission: “Pet lovers are everywhere and we can help to keep their pets
healthy and happy with our food”.
● 2015 - tiny Best Friend Petfoods company with 12 employees.
● Now - company with 500 employees and more than 20 000 stores
around the countries and online.

● Employees = pet lovers who want to provide pets with the most
nutritious food for a healthy life.
The Best Friend value system

● T.R.A.I.L.
1. Teamwork
2. Responsibility
3. Authenticity
4. Innovation
5. Leadership
Employees
Feedback from former employees is quite controversial.

others women
33% Men
41% 59%

under 40 years
67%
 Why the Best Friend needs CSR?
To:
● improve brand image
● show the company is socially responsible
● have a trust relations with partners
● provide good work environment for all employees
● increase employee engagement
● meet regulatory requirements
Stakeholders

1. Customers
2. Communities
3. Employees
4. Suppliers
5. Government
Which department will be directly involved in CSR (goals)

1. Stakeholders
2. Employees:
○ give the opportunities for professional development
○ set up communication between supervisors
○ create feedback system
3. Environmental sustainability:
○ sustainable production
○ invest in green technology
○ have animals shelters as partners
○ have relations with animal welfare organizations
Main aims

○ provide pets with high-quality food, therefore show company’s core

values
○ make a healthy working environment for employees
○ expand abroad
Internal
● provide employees with non-stressful working environment
● set up management and communication between team leads
● create a plan for employees advancement

External
● environment sustainability
Review system to improve CSR

○ online and offline questionnaires / platform for customers

○ small gift/discount
○ environmental-related questions
○ CSR plans and principles review
Thank you for attention!