CAREER

BRANDING
101
WHY DO WE NEED PERSONAL BRANDING FOR
CAREER PURPOSES?
Most people have what it takes, but they don’t
really know how to deliver the best version of
themselves.
 KEEP IN MIND!
There is no such thing as a perfect candidate.

Our main principle is: “Placing the right man, in

the right place, at the right time.”
 01.
EMPATHIZING
WITH RECRUITERS
Understand their pain points,
know what they need, from their
point-of-view.
 WHAT YOU THINK IS A GOOD MOVE,
MIGHT SOMETIMES BE A RECRUITER’S PAIN POINT

01 02
EYE-CATCHING, FESTIVE ALL PERSONAL
RESUME DOCUMENTS ZIPPED IN

It’s not about the template, it’s the We only ask for your updated resume,
contents! not all of the personal documents.
Chillax.

03 04
APPLYING TO ALL JOB OVER-PREPARATION AND
OPENINGS SCRIPTED INTERVIEW

Are you applying just to try your We’re trying to have an engaging
luck? What is your motivation? conversation, not a one-way
interrogation.
 AND SOME OTHER PAIN POINTS—

01 02
NOT UNDERSTANDING NOT UNDERSTANDING THE
THE JOB REQUIREMENTS PROFILE OF THE COMPANY

Kindly learn about the job description Understand their vision and what
and requirements before applying! they’re trying to deliver to their
customer.

03 04
MISSING THE BODY NOT SELF-AWARE OF
EMAIL, ONLY RESUME ONE’S CAPABILITY

Ok, I got your resume. Then what? I’m only asking about yourself, you
should know yourself best.
 02.
GET TO KNOW
YOURSELF
Let’s see whether you got
what it takes!
 “Self-awareness is the ability to tune in to your feelings,
thoughts, and actions. Being self-aware also means being
able to recognize how other people see you. People who are
self-aware recognize their strengths and their challenges.

—SELF AWARENESS
 KEEP IN MIND!
Why do we need to map out every aspects of
ourselves?

Because you are your own capital. To know

whether it’s worth it to “sell” ourselves, we
ought to know what we got.
 S.W.O.T ANALYSIS

STRENGTH OPPORTUNITY

CONTROLLABLE
Positive aspects in yourself that
needs to be maintained, or even
better improved to give you
advantages.
UNCONTROLLABLE
External factors that serve as an
advantage and can be utilized or
optimized to reach your goals.

WEAKNESS THREAT
Negative aspects in yourself that
needs to be improved or External factors that serve as a
minimized, or else it hinder you challenge and potential setback. If
from reaching your goals. not managed properly, can lead to
you missing your goals.
 VITAL SIGNS

LIFE MISSION &

MEANINGFUL GOALS
IKIGAI
What are you here for?
 03.
RESUME AND
LINKEDIN BUILDING
Let’s write “you” on a
piece of paper!
 CONTENTS OF A RESUME
PERSONAL DETAILS KEY SKILLS

SHORT BIO LANGUAGE PROFICIENCY

PROFESSIONAL
KEY SKILLS
EXPERIENCE
 CONTENTS OF A RESUME
ORGANIZATION
EDUCATION
EXPERIENCE

LICENSE AND VOLUNTEER

CERTIFICATION ACTIVITIES

HONORS & AWARDS SCHOLARSHIP

WRITE A COMPELLING BIO!
A compelling bio should be able to re-tell your personal
story. It should include: your background, passion,
experience, strength, and aspiration.

E.g. A psychology graduate who aspire to be a UX

Researcher. Experienced in UI/ UX and Customer Retention
Research. Agile, fast-learner, and detail oriented. Eager
to learn and to tackle new challenges.
WRITE YOUR KEY SKILLS EFFECTIVELY
1. Hard skills comes first, then the soft skills.
2. Write the keywords, don’t put it in a sentence (e.g.
just write “Data Analytics” instead of “Capable in
analyzing data”.
3. Keep it relevant.
4. Minimum of 6 skills and maximum of 10.
5. Don’t use bars of graphs to explain your skill
proficiency.
WHAT TO WRITE ON YOUR EXPERIENCE
1. Always start with your most recent experience.
2. Write the role, organization/ company, and your
tenure.
3. Describe clearly (yet keep it concise, in points):
- Main responsibilities
- What you have achieved so far
- Initiatives
4. Don’t forget to include numbers to quantifiable
deliverables!
PRO TIP!
EXCLUDE YOUR IRRELEVANT HOBBIES

NO FLASHY RESUME

2 PAGES MAX
GOOD LUCK!