Design Criteria A

IB Description
Guideline for students Write down your inputs
Criterion A i -
Explain and
justify the need of
the solution
1. Present what the ● Identify and explain People not knowing what is safe in the world of tech
problem is : the problem

● Identify the target those who are not tech savvy

audience

● Explain why this This problem is important as tech is a large part of our everyday lives
problem is important

● Research about the

problem

● Identify specifically
when and where the The problem is now, and it is fairly widespread as tech is very common.
problem is situated

2. Why does this ● Explain why the the problem occurs because people do not have access to simple resources
problem occur? problem occurs. about technology

● Provide evidence to Research, personal evidence

support your answer
 about the reasons the
problem occurs

3. Present proof of the ● Present evidences of ^

problem: the problem

● Convince the reader

of your criterion A
report that this
concern or problem is
in need of a solution.
Tips to convince- :
- Share statics and valid
reasons data related
to the problem
- Provide reasons to
your approach
- Emotive words can be
used to show strong
feelings to the reader.
- Rhetorical questions
to make readers stop
and think about the
problem.

Criteria A ii.)
Identify and
Prioritize
research
State what you need to
know to develop a
solution/ product
● Create a list of
research topics, then
convert them into
research question

● Use the research

question to gather and
collect information for
making a solution to
the problem discussed
in A i
Research plan
● Conduct primary
research -

Primary research, also

known as original
research or primary
data collection, is a
research method that
involves the collection
of data directly from
individuals or sources.
This data is gathered
firsthand, specifically
for a research study or
a particular purpose.
Primary research is
conducted to answer
specific research
questions, test
hypotheses, or gather
new information about
a topic.
● Conduct secondary
research -

Secondary research,
also known as desk
research, is a
research method that
involves the analysis
and interpretation of
existing data and
information that has
been collected by
someone else for a
different purpose.

This data is not

collected directly by
the researcher but is
obtained from various
sources, such as
books, articles,
reports, databases,
and other published
materials.

Secondary research is
often used to gather
and synthesize
information, draw
conclusions, or
provide context for a
research study without
the need to collect
primary data.
Prioritize research Prioritizing research topics
topics involves careful consideration
of various factors to
determine which topics are
high, medium, or low priority.

High Priority: Topics that are

directly related to current,
pressing issues or have the
potential to make a significant
impact on your field.

Medium Priority: Topics that

are relevant but not as
pressing or groundbreaking

Low Priority: Topics that are

of interest but have less
immediate relevance or
significance.

Name the resources you will

use

Organize and present Consider visual ways to

your research plan communicate your research
plan
- Tables
- Flowchart
- Mind maps
 IMPORTANT - Please note that this is only a research plan not the actual research!!!!!

Criteria A iii)
Analyze a range
of existing
products
Comparison from existing Collect a wide range of
products existing products.(more than
5)

Select any 3-4 products from

the collection, which you find
most appropriate for
analyzing.

Methods for analyzing Use any method to analyze

existing products the existing product
(you can also analysis tool
of your choice which suits
your requirement)
Describe the key features that
make them successful
 Explain why the key features
that make them successful

Present your analysis Use the analysis tool of your

choice and present your
analysis of 3-4 key products
selected in the previous step.

Criteria A iv)
Enter your inputs
Develop a
detailed design
brief
Revisit Criteria A ii and
conduct the research you
planned to conduct Evidences of your research
(Links to research citations
and bibliography)

Decide and explain how this

knowledge will influence your
design
 Prepare a neat Design Brief
● Identify a clear goal
I will design …..
● Who is it for …
● Why to address the
problem of …
● Where it will be
created, delivered and
installed…
● When it will be
completed

CRITERIA B - Develop ideas

Criteria B i.)
Develop design
ideas
Develop detailed design
specifications