FACULTY MANAGEMENT &

TECHNOPRENEURSHIP （FPTT）
UNIVERSITI TEKNIKAL MALAYSIA MELAKA

CONSULTANCY AND COACHING FOR TECHNOPRENEURSHIP

BTMT 3163 SEMESTER 1 SESSION 2023/2024

INDIVIDUAL ASSIGNMENT

DATE OF SUBMISSION 8 DECEMBER 2023

NAME TAN JIN YEE

FACULTY & PROGRAMME FPTT – 3 BTEC S2

PROFESOR MADYA DR AMIRUDDIN

NAME OF LECTURER
BIN AHAMAT

MICRO-ENTREPRENEUR
MANKERANG SATAY
NAME

TOTAL MARKS

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TABLE OF CONTENT

BIL CONTENT PAGE

1. Cover Page 1
2. Table of Content 2
3. E-Log-Book 3
4. Business Background 4
5. Reporting and Discussions on issues: 5-8
i. Business Challenges
ii. Future Expectations
iii. Opportunities
6. Conclusion- Lessons Learned 9
7. Evidences 10-11
8. References 12

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E-LOG-BOOK

E-Log-Book
1.11.2023 2-10.11.2023
WEDNESDAY THURS TO FRIDAY
Briefing about the Searching for micro-
entrepreneur that meet the
individual assignment by requirements of the
Dr.Amiruddin. individual assignment.

11.11.2023
SATURDAY 12.11.2023
SUNDAY
Send a Whatsapp text for
an interview request to Interviewing the owner of
Encik Asli and drafting the Mankanng Satay -
interview questions. Encik Asli.

18.11.2023 25.11.2023
SATURDAY SATURDAY
Visited Encik Asli again for Continue contacting Encik
follow up the process. Asli through Whatsapp for
updates.

28.11.2023 6.12.2023
TUESDAY THURSDAY
Analyse the data gained Completed the
and continue with the E-Log-Book and word
assignment process. document.

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BUSINESS BACKGROUND

1.0 Introduction of Business

This report is about "Mankerang Satay," a small business started by Encik Asli. He began his
business with RM 500 in 2014 and worked hard to make delicious satay. Mankerang Satay is
open from 6:00 pm to 10:30 pm every day, except Wednesdays when he take a break.
Mr.Asli's dedication to making tasty satay has made the business popular in the local area.
Despite starting small, Mankerang Satay is doing well, showing Asli's smart business skills.
This assignment explores how Asli started the business, handles challenges, and keeps it
successful in the world of small businesses.

1.1 Visit and interview with the Microentrepreneur

Visit Date 18.11.2023 (Saturday)
Interview Duration 1 Hour and 30 minutes
Interview Question 13 questions
Microentrepreneur's Responses Encik. Asli responded to each question with
careful consideration, he also provided a
detailed and insightful reply, offering
valuable perspectives based on his
experiences.
Follow-up Interview Detail Through WhatsApp to get more details and
follow-up for the business.

1.2 Background of business

Business Name Mankerang Satay
Name of Entrepreneur Encik. Asli
Type of Business Sole proprietorship
Capital to Start-up RM 500
Years in Operation of Business 10 years (2014-Present)
Business Hours 6:00 pm to 10:30 pm (Wednesday off)

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2.0 Reporting and Discussions on issues:
During the interview with Encik Asli, I asked the entrepreneur several questions about their
business/ micro- entrepreneurship. I have visited Encik Asli for two times and continue
contacting him through WhatsApp for follow up with the business process and situation.
An overview of the main questions and the answers is provided below:

Initial Interview
a. General Background
Questions Answers
1. Can you share a bit about your • Encik Asli comes from a family that
background and how you started Mankerang has been crafting and selling satay
Satay? for generations.
• About ten years ago, he took charge
of Mankerang Satay, driven by a
genuine love for traditional Malay
flavors.
• The goal was to preserve the family
legacy and share these delicious
recipes with the local community.
2. How long have you been in the business, • Over the past 10 years, Encik Asli
and what motivated you to become a has been deeply involved in the
microentrepreneur? business, driven by a strong desire to
bring the flavors of Mankerang
Satay to the broader community.
3. What is your typical day like in managing • His day typically starts before dawn,
Mankerang Satay? ensuring the satay marinades are just
right and that the charcoal pit is
ready to deliver the authentic taste
that customers have come to expect.

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b. Business Challenges
Questions Answers
1. In your experience, what were some of • In the early days, Mankerang Satay
the challenges you faced when starting faced the challenge of making a
Mankerang Satay? mark in a competitive local food
scene.
2. How did you overcome those initial • Sourcing quality ingredients at
challeges? affordable prices was another
challege. Encik Asli tackled this by
building strong relationships with
suppliers, ensuring a reliable source
of the essential components of his
beloved satay.

c. Future Expectations
Questions Answers
1. When you started, what were your • At the start, Encik Asli envisioned
expectations for the future of Mankerang Mankerang Satay as the go-to place
Satay? for authentic Malay satay in the
neighborhood.
• The dream was to create a
welcoming space where families
could gather and enjoy the
traditional flavors passed down
through generations.

d. Opportunities
Questions
1. At the beginning, did you identify any
specific opportunities within the local
market for your Satay business?
Answers
• In the beginning, there was a
recognition of opportunities to
introduce the unique flavors of
Mankerang Satay to a wider
audience.
• Local events and festivals provided a
platform to showcase these
traditional delights to the
community.

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Subsequent Visit (Follow-up)
a.Business Challenges
Questions
1. Over the time I've been visiting
Mankerang Satay, have there been any new
or evolving challenges you've encountered?
2. How have you adapted to these
challenges?
b. Future Expectations
Questions
1. Considering the changes in the market or
your business, have your expectations for
the future of Mankerang Satay evolved?
c. Opportunities
Questions
1. Have you discovered new opportunities
for growth or diversification since our initial
interview?
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Answers
• As time passed, Mankerang Satay
encountered challenges in keeping
up with changing customer
preferences.
• Some customers started seeking
healthier options, prompting Encik
Asli to experiment with leaner meat
choices.
• Coping with increased demand
during peak hours became an
ongoing challenge.
• In response, adjustments were made
to staffing and workflow to improve
efficiency and ensure a smooth
experience for customers.
Answers
• Adapting to changes in the
neighborhood, Encik Asli's
expectations for Mankerang Satay
have evolved.
• The business is now exploring
opportunities to expand catering
services, reaching a wider audience
for events and gatherings.
Answers
• Recent observations at Mankerang
Satay indicate a growing demand for
party platters, opening up a new
avenue for the business in catering
for events.
 Ongoing Updates through Whatsapp
a. Recent Developments
Questions
1. During my most recent visit, I observed
that there is an extra seating area in your
place. Can you provide insights into these
recent developments?
b. Impact of Previous Discussions
Questions
1. Based on our previous discussions or
visits, have there been any specific actions
taken that you believe have positively
impacted your business?
8
Answers
• During a recent visit, keen observers
might notice the addition of a new
seating area at Mankerang Satay.
• This change is a direct response to
customer feedback, aimed at
enhancing the overall dining
experience.
Answers
• Following earlier discussions,
adjustments were made to the
marinade recipe based on customer
suggestions.
• This improvement has since become
a signature feature of Mankerang
Satay, receiving positive feedback
from delighted patrons.
Conclusion: Lessons Learned

As we dive into Encik Asli's story with Mankerang Satay, there are key lessons that shed
light on the challenges and essential traits for success in the world of small businesses.

1. Staying Strong in Tough Times

Encik Asli's journey shows us the importance of being resilient when facing challenges.
Whether it's getting started in a busy market or adjusting the menu to match what people
want, Mankerang Satay teaches us about perseverance.

2. Adapting to Change
Successful entrepreneurs know how to adapt. Encik Asli's willingness to try healthier meat
choices and adjust staff schedules during busy times highlights the need to stay aware of
what's happening and be ready to make changes.

3. Having a Big Vision

Mankerang Satay's story teaches us that dreaming big is okay. Starting as a local favorite
for Malay satay, the business expanded by trying new things like catering. This lesson tells us
it's good to have big plans and be open to changing them when needed.

4. Listening to Customers for Improvement

Successful businesses pay attention to what customers say. Mankerang Satay did this by
changing the recipe based on what customers liked. It's a reminder that businesses do well
when they listen to customers and always try to make things better.

5. Grabbing Opportunities for Growth

Mankerang Satay shows us that good entrepreneurs find new ways to grow. Trying out new
things, like catering for events, is like taking chances to make the business bigger. This lesson
encourages entrepreneurs to always look for new opportunities and partnerships.

In conclusion, what we've learned from Encik Asli's journey isn't just about selling satay. It's
about being strong, ready to change, having big dreams, listening to customers, and always
looking for chances to make the business better. These lessons are a great starting point for
students learning about entrepreneurship, helping them navigate the challenges and
opportunities in the dynamic world of small business ownership.

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3.0 Evidences

Picture 1: Interviewing owner of Mankerang Satay – Encik.Asli

Picture 2: Interview questions that I prepared to ask Encik Asli

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Picture 3: The picture of me, Encik Asli and his staff.

Picture 4&5: Satay that prepared by Encik.Asli.

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4.0 References

1. "Maybank Jijah Satay"

Says. (2021, November 1). Maybank Jijah Satay: A Malaysian Staple Goes Cashless.
*SAYS*. https://says.com/my/lifestyle/maybank-jijah-satay

2. "Malaysian Takes Local Favourite to Italy with Sate & Sake"

Free Malaysia Today. (2021, August 8). Malaysian Takes Local Favourite to Italy with Sate
& Sake. *Free Malaysia Today*.
https://www.freemalaysiatoday.com/category/leisure/2021/08/08/malaysian-takes-local-
favourite-to-italy-with-sate-sake/

3. "Safiah Satay Goes from Roadside Stall to Corridors of Power"

Free Malaysia Today. (2019, January 5). Safiah Satay Goes from Roadside Stall to
Corridors of Power. *Free Malaysia Today*.
https://www.freemalaysiatoday.com/category/nation/2019/01/05/safiah-satay-goes-from-
roadside-stall-to-corridors-of-power/

4. "Small Business Ideas in Malaysia"

Premiat NC. (n.d.). Small Business Ideas in Malaysia. *Premiat NC*.
https://premiatnc.com/my/blog/small-business-ideas-in-malaysia/

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