Intros that hook:

5 tactics to
Master
your
explainer
video
Introduction.
Spark curiosity and
drive engagement.
 01
Reverse
Storytelling:
Start with an unexpected
outcome or conclusion about
your offer, and then work
backwards to explain how it
was achieved.
This piques curiosity and
keeps viewers engaged as
they want to know the
process.
02
User
Testimonials:
Start with real customer
testimonials or feedback that
highlight the positive impact of
your product or service.
Authentic reviews will immediately
establish trust and interest.
 03
Make them laugh within
the first 4 seconds.
 Time to Sleep

04
Use Contradictions
or Juxtapositions:
Open with contrasting scenes or ideas
that grab attention through their
paradoxical nature.
E.g. An alarm clock ringing with the
text "Time to sleep.”
05
In-Media Res:
In-media res is a Latin phrase that
means "into the middle of things."
Begin your video in the middle of the
action or a critical moment, then
rewind to the beginning to explain
how the situation evolved.
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