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  • MM CH1

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    Zinedine Kaffie
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    Data silos prevent organizations from making truly data-driven decisions across business units due to a lack of consistent, organization-wide access to data. The research process involves clarifying questions, designing studies, collecting and preparing empirical data, analyzing and interpreting results, and reporting insights. Proper research relies on clearly defined concepts and testable hypotheses that can be empirically validated or invalidated through direct observation and statistical evidence rather than assumptions.

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    MM CH1 (1)

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    Data silos prevent organizations from making truly data-driven decisions across business units due to a lack of consistent, organization-wide access to data. The research process involves clarifying questions, designing studies, collecting and preparing empirical data, analyzing and interpreting results, and reporting insights. Proper research relies on clearly defined concepts and testable hypotheses that can be empirically validated or invalidated through direct observation and statistical evidence rather than assumptions.

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    © All Rights Reserved
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    6 views1 page

    MM CH1

    Uploaded by

    Zinedine Kaffie
    Data silos prevent organizations from making truly data-driven decisions across business units due to a lack of consistent, organization-wide access to data. The research process involves clarifying questions, designing studies, collecting and preparing empirical data, analyzing and interpreting results, and reporting insights. Proper research relies on clearly defined concepts and testable hypotheses that can be empirically validated or invalidated through direct observation and statistical evidence rather than assumptions.

    Copyright:

    © All Rights Reserved
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    of 1

    Data silos are a major

    Role of Data in Decision


    hurdle to creating the Is New Data Needed
    Making
    desired gold standard
    of current business: a
    data-driven
    organization, where
    each decision in the
    Research Foundation • Clearly defined
    business benefits from
    and Fundamental concepts, constructs,
    data in a consistent,
    organizationwide variables, methods,
    manne and procedures. •
    Empirically testable
    hypotheses: a way
    exists to gather
    evidence that directly
    1. Clarify the research
    supports/refutes any
    question. 2. Design the
    hypothesis. • Direct
    research. 3. Collect Research and Scientific
    The Research process observation of
    and prepare the data. Method
    phenomena (facts). •
    4. Analyze and
    Conclusions drawn
    interpret the data. 5.
    from statistical
    Report insights and
    evidence rather than
    recommendations.ma
    inferred justification
    nne
    (educated guesses). •
    The self-correcting
    process: ability to
    replicate and reassess
    validity of conclusions.

    Dependent
    Independent Operational
    Variabel Hypothesis Theories Models
    Moderating Definition
    Conntor
    Confounding
    Intervenning

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