Oral Communication: Models of Communication

Models of Communication Proponent Characteristics

 Linear Model  Philosopher Aristotle  Focuses on the
persuasive power of the
speaker
 The lacks of concern
with the receiver’s
feedback.
 Includes 5 elements
 Has a source(sender)
 Shannon-Weaver  Shannon Weaver  Transmitter (encoder of
Model message into signals)
 Channel(signals adopted
for transmission)
 Receiver(decoder of the
message)
 It doesn’t have feedback

 The experience of both

 Schramm Model the sender and the
 Wilbur Schram
receiver help in
facilitating the
communication process.
 Communicators
generate social realities
 Transaction Model  Barlund within social, relational,
and cultural contexts.
 Physical context (setting
or condition in which a
particular
communication is
carried out)
 Psychological Context
(who you are or what
you bring to the
interaction)
 Relational Context
(relation existing
between the
communicators)
 Social Context (balance
between people’s
emotional state)
Group 1
Members:
Claui Offemaria
Maria Rebecca Noleal
Reyver Martinez
Leila Nathalie Milagrosa
Jyan Denise Miraflor
Joseph Martinez
Vincent Masibag
Jessica Nidua