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    archipelcreatif.id
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    The document outlines various marketing, promotion, and product activation strategies for August. It includes daily and weekly promotions such as discounted croissants, happy hour discounts from 12-3pm, and a 15% discount and discounted Kopsu for Independence Day. It also discusses upsale strategies like larger cup sizes and pairing items. Finally, it mentions upcoming activation events like a takeover event and new beans, lanyards, and uniforms for baristas.

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    MARKETING ACTIVITIES (1)

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    The document outlines various marketing, promotion, and product activation strategies for August. It includes daily and weekly promotions such as discounted croissants, happy hour discounts from 12-3pm, and a 15% discount and discounted Kopsu for Independence Day. It also discusses upsale strategies like larger cup sizes and pairing items. Finally, it mentions upcoming activation events like a takeover event and new beans, lanyards, and uniforms for baristas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views4 pages

    Marketing Activities

    Uploaded by

    archipelcreatif.id
    The document outlines various marketing, promotion, and product activation strategies for August. It includes daily and weekly promotions such as discounted croissants, happy hour discounts from 12-3pm, and a 15% discount and discounted Kopsu for Independence Day. It also discusses upsale strategies like larger cup sizes and pairing items. Finally, it mentions upcoming activation events like a takeover event and new beans, lanyards, and uniforms for baristas.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Marketing, Promo & Product Activation

    Promo August

    ● Croissant 20k/pcs (Normal 30k)


    ● PANG Hour (Available until 10.00 wib)
    ● Happy Hour Promo 10% (12.00 - 15.00 wib)
    ● Independent Day Promo 15% & Kopsu 1ltr 78k
    (17 - 18 August)
    Upsale

    ● Upsale Non Coffee Menu & Espresso Based


    ● Oversize Cup Size +15k
    ● Pairing Items (Snack & Pastry)
    ● Add Oatside Milk +5k
    Activation August

    ● Take Over Bar Host by HHH Coffee & Circle of


    Life Roastery ( 05 August )
    ● Beans Kopi Curah
    ● Lanyard Name Tag for Barista
    ● Uniform for Barista

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