Republic of the Philippines

DEPARTMENT OF TRADE AND INDUSTRY

Regional Office I

POST ACTIVITY REPORT

NATIONAL COCONUT WEEK CELEBRATION

Online – FB Live
August 11, 18, 25 & September 1, 2023

I. MATRIX

Number of runs Target No. of Participants Actual No. of Participants

Work City/ Stage Existing

Topic Existing Potential DTI Staff
Unit Potential/ MSMEs
Mun. /Level Target Actual MSMEs/E Total Total
EEs
Es M F M F

Region 1 Pagudp 1 National 4 4 4 4 1 3 4 IN – 3

ud, Coconut
Ilocos Week IS – 1
Norte Celebration LU – 3

PN – 4
Candon RO – 1
City,
Ilocos Total - 12
Sur

Bauang,
La
Union

Mapand
an,
 Pangasi
nan

II. BRIEF DESCRIPTION

Every August 23-30 has been declared as National Coconut Week, in accordance with Proclamation No. 142 series of 1987, that aims
to increase people’s awareness and appreciation to the coconut industry as a promising contributor to our nation’s economy. Likewise,
the Philippine Coconut Authority celebrates the month of August as National Coconut Month which highlights the coconut farmers and
the industry.

Dubbed as the Tree of Life, every part of the coconut tree is useful from its roots to leaves. The roots can be used as an alternative
medicine for diarrhea. The fruit is a source of food that can be eaten either raw or cooked. The coconut’s water is healthy and
refreshing and can help cleanse kidneys while the milk extracted from the meat can be used as hair conditioner and can thicken the
soup as tuno. Coconut leaves can be used as thatch or walls of small huts and its thick sticks can be used as broomsticks. In rural
areas, its dried leaves are used as torch or sulo and can start a fire in traditional kitchens. The old coco fruit is used to make copra
after few processes and its shell can turn into uling (charcoal). The tree trunk can be used as timbers in building houses and furniture
and the coconut husk or bunot can be used to make ropes.

The broadcast media as a potent tool in strengthening the relationship of DTI and the citizenry of Region 1, through the dissemination
of vital information particularly on advocacies of the national government and Local Administration and how these are being
implemented in the region thereby enhancing their wider participation and coordination for better governance. Thus, the celebration of
the National Coconut Week thru the Tungtungan: Trabaho, Negosyo, Konsyumer (TTNK) Program.

Each province showcased one (1) coconut-based product thru a product demonstration and shared the success story of their
respective coconut farmers/processors to serve as an inspiration to the stakeholders of the coconut industry.

The program aired thru the DTI Region 1 official Facebook Page on the following schedule:

Province Featured Product MSME/Cooperative Airing Date

Ilocos Coco Bowl Del Mar Shellcraft August 11, 2023
Norte MPC
Ilocos Sur Coco Peat Candon City Coconut August 18, 2023
Farmers ARC
 La Union Buko Pie RRV Delicacy and August 25, 2023
Food Products
Pangasinan Bukayo B.A.R. Food Products September 1, 2023

III. PHOTO DOCUMENTATION (ACTION PHOTOS)

Ilocos Norte episode featuring Ms. Elizabeth Benemerito Ilocos Sur featured Mr. Jason Gaerlan, Jr. of the Candon City
of Del Mar Shellcraft MPC Coconut Farmers ARC
 Ms. Rosalina Tenorio of the RRV Delicacy and Food Products Ms. Aurora Visperas Valencia of B.A.R. Food Products shrede
was featured during the La Union episode her success story during the Pangasinan espisode

DTI Regional Office 1 during the Celebration of the National

Coconut Week

IV. ASSESSMENT OF OBJECTIVES

Objectives
To showcase at least one (1) coconut-based product from each
province thru a product demonstration
To feature at least one (1) coconut farmer and/or processor and
share their success story to serve as an inspiration to other
stakeholders of the coconut industry
Assessment
This objective was met thru a pre-recorded video of the product
demonstration by the coconut farmer/processor from each
province in the region which were featured in the TTNK episodes
for the National Coconut Month Celebration
Four (4) coconut farmer/processor shared their success stories
during the National Coconut Month Celebration on August 2023
V. ASSESSMENT OF RISKS AND OPPORTUNITIES
A. RISKS (Fill up and check the space provided, as applicable)
Assessment of
Enumerate Did the risk Was the response Plan
probability and Did the response plan address the risk?
the identified occur? Implemented?
impact (H,M,L)
risks
Probability Impact Yes No Yes No Yes No
Unstable internet L H   
connectivity
during the
streaming of the
TTNK

B. OPPORTUNITIES (Fill up and check the space provided, as applicable)

Assessment of Did the
Enumerate the Was the response Action Did the response Action help realize the
probability and opportunity
identified Implemented? opportunity?
Benefit (H,M,L) occur?
opportunities
Probability Benefit Yes No Yes No Yes No
Increased H H   
awareness of
public on the
region’s coconut-
based products
C. On top of the identified opportunities above, enumerate other opportunities encountered if any, the response
action, and the result.
Other opportunities encountered, if any Action response Result
Exposure of DTI Staff as host of the TTNK DTI staff from the provincial offices served as The DTI staff gained experience as
Program the co-host of the TTNK Program host which they can use in the
succeeding episodes of the TTNK
Program

D. Summary (Risks and opportunities that actually occurred and their impact and benefit)
Impact
Risks and Opportunities Remarks
(Performance/ Budget/ Schedule)
A. Risks
Occurrence of natural calamities Due to the onslaught of Super Typhoon Egay, the In order to avoid such occurrence, a longer
in the region preparation of the provincial offices was delay. period for the preparation must be considered.
Thus, the implementation of the TTNK was also
delayed.
B. Opportunities
Exposure of DTI Staff as host of The DTI staff gained experience as host which The TTNK Program can be adopted in the
the TTNK Program they can use in the succeeding episodes of the provincial level
TTNK Program

E. LESSONS LEARNED FOR TOMORROW’S CHALLENGES (Identify/Enumerate)

Addressing the risks:

 Prepare the requirements and guidelines at least one (1) month before the conduct of the program to be cascaded to the
provincial offices
 Send invitation to PCA at least one (1) month before the conduct of the program
 Taking advantage of the opportunities:
 Involvement of PCA and coincide their activities in the celebration of the Coconut Month in the region

V. APPROVED COST AGAINST ACTUAL COST (DTI)

COST APPROVED ACTUAL DIFFERENCE
REMARKS
ITEMS COST COST FAV/(UNFAV.)
Communication – Internet 2,500.00 24,786.00

Communication – Mobile 1,000.00

Representation Expense 13,600.00
Token 4,000.00
Office Supplies 2,650.00
Other Supplies 1,250.00
TOTAL 25,000.00 24,786.00 214.00

Assessment on Budgetary Requirement:

 Expenses incurred are within the approved budget
 The BUR for this activity is 99.5%

Recommendation:
 None

VII. SUMMARY OF CUSTOMER SATISFACTION FEEDBACK (CSF) WITH ANALYSIS

N/A

VIII. LIST OF ATTACHMENTS: (Pls. check space before the item if attached)
______Attendance Sheet
 ______Program of Activities/Programme

Prepared by: Approved by:

MARK JOSEPH O. ALONEN GRACE FALGUI-BALUYAN

STIDS Regional Director
DATE: September 18, 2023 DATE: