Session 4 Session 6

appealing attractive or interesting to catch on to become popular and fashionable

benchmark a standard by which other things can be judged or measured cognitive filter the ideas and beliefs you have that influence you to accept an
idea that is similar to what you already think or believe, or reject
to boycott to refuse to buy something, use something or take part in something, as an idea that is different
a way of protesting
cognitive flexibility the ability to change the way you think about something in order
brand profile the qualities or images that express a particular brand to suit a different situation, or to think about more than one
to break something down to separate information into parts so that it is easier to understand thing at a time in a useful way

to clarify to make something clearer or easier to understand to come up with something to think of an idea, answer, etc

convenience being suitable or useful, especially by making something easier or saving divergent thinking the ability to think of many ideas or methods that are different
you time from what is usual

corporate social a way of doing business that aims to help people, society, the to dream something up to think of a plan or idea, especially an unusual one
responsibility environment and the economy

desk research another name for secondary research egotistical believing that you are great and important

focus group small group of people who are asked to discuss and give their opinions eureka moment a time when you have discovered the answer to a problem, found
about a particular subject something, etc.

to gather to get information from different places and put it together in one place extraneous not belonging to or directly related to a particular subject or
problem
to gauge to judge something, e.g how people feel about something
hierarchical organised in levels, so that the people at one level have authority
importer a person or company that buys goods from other countries, so that they
over those below them
can be sold in their own country
insight a sudden clear understanding of something or of part of
to launch to show or make a new product available for sale for the first time
something, especially of a complicated situation or idea
market research collecting information about what goods people in a particular area buy,
to read up on something to read a lot about something because you need to know about it
why they buy them, etc
moderator someone whose job is to control a discussion between people
to tinker with something to make small changes to something in order to repair it or make
participant someone who takes part in an activity or event
it work better
primary research activity of finding out new information by doing something such as an
experiment or survey unorthodox different from what is usual or accepted by most people

qualitative research type of market research that finds out how people feel about something
or the effect that it is likely to have on them well-thought-out planned and organised carefully

quantitative research type of market research where the results can be shown in the form of Session 8
numbers, percentages, etc. climate change significant long-term change in the expected patterns of average weather
to rectify to correct something that is wrong of a region

respondent someone who answers a set of questions, especially in a survey consumerism preoccupation with purchasing material goods

sample size how many people are in a particular group that has been chosen to ecosystems communities of living species and their physical environments
answer questions emissions gases released into the air, especially by cars and factories

target the group of people that a product, service, idea, etc. is aimed at energy efficiency using less energy to perform the same task
audience/market/customer
entrepreneurship skill in starting new businesses especially when this involves seeing new
opportunities

future-proof unlikely to become obsolete

Session 7
commodity a product or a raw material that can be bought and sold disparity quality or state of being different

circular economy economy which allows materials and products to be used again within greenhouse gases elements in Earth's atmosphere that trap heat
the system inclusive including everything or all types of people
food chain different processes that take place in bringing food from farms to tables income inequality extent to which earnings are distributed in an uneven manner among a
to waste population
life cycle different stages that a product has before it is thrown away marginalised treated as insignificant or peripheral
throw-away culture attitude that a society shares that things can be thrown away rather than microfinance provision of small loans and other financial services to individuals and
kept, reused, or recycled small businesses in developing countries

to chuck something to throw something away (informal) materialism preoccupation with purchasing things/physical comforts
out
mitigation the action of reducing the severity or seriousness of something
mass-produced produced in large numbers using machinery, so that each object is the
numeracy ability to understand and work with numbers
same and can be sold cheaply
parity equality in amount, status, or value
auditing officially examining a company's financial records in order to check that
they are correct poverty line minimum level of income deemed adequate in a particular country

scope range of things that a subject, meeting, lesson, etc. deals with renewable resources which are naturally replenished fast enough as being used

wastage when something is lost or destroyed without being used fully resilient able to withstand or recover quickly from difficult conditions

to dispose of to get rid of something resource efficiency creating more with less and delivering greater value with less input
something
rural relating to farm areas and life in the country
to salvage to save goods from a situation in which they have already been damaged sustainable use of products and services that have a minimal impact on the
or partially destroyed consumption environment
outset at or from the beginning of an event or process sustainable production creation of goods and services using processes that are non-polluting and
planned/built in designing a product so that it will soon become unfashionable or conserve resources
obsolescence impossible to use and will need replacing vulnerable weak and without protection

domestic existing or occurring inside a particular country

equitable fair and impartial

Session 1
Session 2
to account for to form a particular amount or part of something accreditation fact of being officially approved to do something, because of reaching an
acceptable standard
to anticipate to expect that something will happen and to be ready for it
to assign to give someone a particular job or make them responsible for a particular
two-way street used to say that a situation depends on two people talking to each other person or thing
and working well together
to broaden to increase something such as your knowledge, experience or range of
to cut the mustard to be good enough to do something activities

mutually exclusive related in such a way that each thing makes the other thing impossible to clash to be so different from another thing that both things cannot be accepted
together
to offshore to move jobs or processes to a foreign country where costs are lower
to dedicate to use a place, time, money, etc. only for a particular purpose
to renegotiate to discuss something again in order to reach a new agreement on the
same thing GDP (gross total value of all goods and services produced in a country, in one year
domestic product)
streamlined made simple and effective, so there are fewer delays
internship a job that lasts for a short time, that someone, especially a student, does in
cachet characteristic feature or quality conferring prestige order to gain experience

cap upper limit that is put on the amount of something network-wide affecting all the people on a network

credentials education, achievements, experience, that make a person suitable for on-the-job while working, or at work
something
recruitment process of finding new people to join a company, organisation, the army, etc.
to drum something up to make an effort to get more business, support, etc.
residency legal permission to live in a country for a certain period of time
exhibitor person or company showing their work or products to the public
secondee someone who is being seconded
to assure to tell someone that something will definitely happen or is definitely true,
so that they are less worried
to secure to get and keep something or someone for a long time
bankruptcy the state of being unable to pay your debts
shipping delivery of goods
to be in the same boat to be in the same unpleasant situation as someone else
spouse husband or wife
boom quick increase of business activity
competing trying to get the attention of possible customers and be more successful
to climb the ladder to move to a better job or position in your work than others
to immigrate to come into a country in order to live there permanently
collaboration working together with another person or group to achieve something
in a nutshell stating the main facts about something in a short, clear way
common ground facts, features or beliefs shared by people or things that are very different
labour-scarce not having enough people to work for an organisation or in a company
compassionate caring about others and having sympathy for their problems
to oversee to be in charge of something and check that work is done satisfactorily
to devise to plan or invent a new way of doing something
pension fund large amount of money that a company invests and uses to pay pensions
to evolve to develop and change gradually over a long period of time
relocation process of moving to a different place, especially for work
issue a problem or worry that somebody has with something

secondment period of time that you spend working for the same organisation, but in a
different location
to make hard calls to make difficult decisions
taxable subject to tax
Mentor an experienced person who advises and helps a less experienced person
compensatory intended to reduce the bad effects or harm from something
misjudgment a wrong opinion or judgment about a person or situation
full-fledged completely developed, trained or established
to mistrust to not trust someone

mutually beneficial acceptable or good for both or all the people involved
Session 3
peer someone who has the same type of job or is on the same level in an blend mixture of different things that combine together well
organisation
bias strong opinion ofte
n n ot based on fair judgement
Proficient able to do something well or skilfully
Constraint something that limits your freedom to do what you want
to save face to do something that will stop you from looking stupid or feeling decision-fatigue being very tired and so not able to make good decisions anymore
embarrassed
gut feeling feeling that you are sure is right, although you cannot give a reason for it
someone's take (on someone's opinion about a situation or idea
something) hostility when someone is unfriendly and full of anger towards another person

to trigger to make something happen very quickly, especially a series of events mainstream suitable for or accepted by the majority people

interface layout of the screen and menus in a computer program specifics particular details

to pique someone's to make someone feel interested in something or someone to underperform to not make as much profit as expected
interest
upmarket designed for or used by people who have a lot of money
prioritization a list of tasks in order of importance counter-argument fact or reason that shows why another fact or reason is wrong or not good

to strike up to start a conversation with someone, especially someone you do not course of action action or series of actions taken to deal with a particular situation
know
indecisive unable to make clear decisions or choices

intuition understand or know something because of a feeling rather than by

considering the facts
to cloud someone's to make someone less able to think clearly or make sensible decisions
judgement

cognitive bias mistake in the way you think about something, which affects your decisions
and judgments