CCPR IMPORTANCE

Module 1
1. What is the Scope of Corporate Communication?
2. Elaborate the Relevance of Corporate Communication.
3. What are the benefits of Corporate Identity?
4. What are the essentials of Corporate Communication?
5. Factors affecting Corporate Identity.
6. Elaborate on the professional code of ethics to be followed by the company for the
communication?
7. Objectives and components of RTI?
8. Factors of digital privacy.
9. Copyright Act.
10. Defamation and Invasion of Privacy?

Module 2
1. Essentials/objectives/features/scope of Public Relations.
2. System Theory / Situational Theory / Diffusion Theory (ONE OF THIS WILL COME
FOR SURE)
3. Growth of Public Relation in India?
4. Social/Cultural and Technological factors that affects business?
5. Reasons for Emergence of PR in India.

Module 3
1. Guidelines for Handling crisis.
2. Advantages of financial advertising
3. Principles of Good Media Relations
4. Steps in Implementing Effective Communication Media Relation.
5. Sources of Employee Communication.
6. Growth of financial communication in India
7. Tools for financial communication.

Module 4
1. Corporate Blogs, features, Essential etc.
2. Web Conferencing
3. E-media relations
4. Corporate Identity/Corporate Reputation
SHORT NOTES (VERY IMPORTANT SHORT NOTES)
1. Crisis Management
2. Copyright / RTI
3. RSS (Really Simple Syndication)
4. Corporate Blogs

IMPORTANT POINTS TO REMEMBER

● Red Color means very important answers.
● 7 Marks - 8 Head points minimum
8 Marks - 9 Head points minimum
5 Marks - 5 Head points minimum
● In Brief Answers attempt either A and B or C and D don’t attempt A and C you
will not get any marks.

20 COMMON HEADPOINTS THAT CAN BE USED FOR MAXIMUM ANSWERS

Target Audience All pervasive

Systematic Process Competitive Advantage

Optimum Utilization of Resources Product awareness

Market Expansion Customer Information

Product Expansion Brand Value

Online Business Corporate Image

Digital Networking Brand Equity

Goals and Objectives Brand Image

Reliability of Knowledge Increase in Sales

Global Market Delivery of Information

Question Number Paper Pattern Marks Time Management

Q: 1 (A) Multiple Choice Questions 8 10 Min.

True or False / Match the Column 7 10 Min.

Q:2 Answer Briefly 15 30 Min

(A) Questions 8 15 Min.

(B) Questions 7 15 Min.

OR

(C) Questions 8 15 Min.

(D) Questions 7 15 Min.

Q:3 Answer Briefly 15 30 Min

(A) Questions 8 15 Min.

(B) Questions 7 15 Min.

OR

(C) Questions 8 15 Min.

(D) Questions 7 15 Min.

Q:4 Answer Briefly 15 30 Min

(A) Questions 8 15 Min.

(B) Questions 7 15 Min.

OR

(C) Questions 8 15 Min.

(D) Questions 7 15 Min.

Q:5 Answer Briefly 15 30 Min

(A) Questions 8 15 Min.

(B) Questions 7 15 Min.

OR

(C) Write Short Notes (Any 3/5) 15 30 Min.

LAST 10 MINUTES FOR CHECKING

COMMON INTRODUCTION & COMMON CONCLUSION MODULE WISE

MODULE 1

Introduction - Corporate communication shapes an organization's image and fosters stakeholder

relationships through internal communication, public relations, and crisis management. A robust
corporate identity, with clear messaging and branding, enhances brand recognition and loyalty.
Adherence to a professional code of ethics is vital, emphasizing honesty, integrity, and respect.
The Right to Information (RTI) promotes transparency, and digital privacy relies on encryption
and cybersecurity. Legal considerations, such as defamation and invasion of privacy, emphasize
responsible communication in the dynamic digital landscape for a positive corporate image.

Conclusion - In conclusion, effective corporate communication, anchored by a well-defined

identity and ethical practices, is crucial for shaping an organization's image and relationships.
Clear messaging and consistent branding boost brand recognition and customer loyalty.
Initiatives like the RTI enhance transparency, while digital privacy safeguards, governed by
encryption and cybersecurity, are imperative. The Copyright Act protects intellectual property,
and legal considerations stress responsible communication in the dynamic digital landscape,
collectively contributing to a positive corporate image and trust with stakeholders.

MODULE 2

Introduction - Public Relations (PR) is dynamic, focusing on building relationships, managing

communication, and shaping perceptions. The application of communication theories—System
Theory, Situational Theory, and Diffusion Theory—is pivotal for effective PR strategies. In
India, PR's growth mirrors its rising significance in the business landscape, driven by social,
cultural, and technological factors. The emergence of PR in India is rooted in the demand for
strategic communication amidst societal changes, underlining its integral role in fostering
positive relationships and reputation management.

Conclusion - In conclusion, Public Relations (PR) stands as a dynamic and essential force,
integral to modern business strategies. The application of communication theories underscores its
adaptability and effectiveness. The burgeoning growth of PR in India reflects its pivotal role in
navigating the evolving business landscape, responding to the influences of social, cultural, and
technological factors. The emergence of PR in the Indian context is a strategic response to the
evolving needs of society, emphasizing its indispensable role in fostering positive relationships
and adeptly managing reputations in the ever-changing dynamics of the contemporary world.
MODULE 3

Introduction - Navigating crises, financial advertising advantages, principles of good media

relations, effective communication implementation steps, and sources of employee
communication are crucial aspects of modern communication strategies. In India, the growth of
financial communication has become significant, paralleled by the evolution of tools designed
for effective financial communication. This introduction highlights the multifaceted nature of
contemporary communication, encompassing crisis management, financial advertising, media
relations, employee communication sources, and the expanding realm of financial
communication tools.

Conclusion - In conclusion, effective communication strategies are vital in today's dynamic

landscape, encompassing crisis management, financial advertising, media relations, and
employee communication sources. The significant growth of financial communication in India
underscores the importance of adapting to evolving communication tools. Embracing these
multifaceted aspects ensures organizations navigate challenges, enhance financial outreach,
maintain positive media relations, and foster effective internal communication, reinforcing the
indispensability of a comprehensive approach in the modern communication landscape.

MODULE 4

Introduction - Corporate communication today involves diverse elements such as corporate

blogs, a dynamic platform for sharing insights and updates. Web conferencing facilitates
seamless virtual collaboration, while e-media relations navigate the intricacies of digital
communication. Essential to any organization is the cultivation of a strong corporate identity and
reputation, both serving as cornerstones in shaping public perception. This introduction
highlights the convergence of these crucial components in the contemporary corporate
communication landscape.

Conclusion - In conclusion, the contemporary corporate communication landscape thrives on

dynamic elements like corporate blogs, enabling real-time insights. Seamless virtual
collaboration through web conferencing and the intricate domain of e-media relations
underscores the adaptability demanded in digital communication. The pivotal role of a strong
corporate identity and reputation emerges as crucial cornerstones, collectively shaping public
perception and reinforcing the integral connection between diverse communication strategies in
today's business environment.
Sample Answer

PAGE 1
Q:2 (A)

Introduction - Corporate communication shapes an organization's image and fosters stakeholder

relationships through internal communication, public relations, and crisis management. A robust
corporate identity, with clear messaging and branding, enhances brand recognition and loyalty.
Adherence to a professional code of ethics is vital, emphasizing honesty, integrity, and respect.
The Right to Information (RTI) promotes transparency, and digital privacy relies on encryption
and cybersecurity. Legal considerations, such as defamation and invasion of privacy, emphasize
responsible communication in the dynamic digital landscape for a positive corporate image.
PAGE 2
SCOPE OF CORPORATE COMMUNICATION

1. Internal Communication
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2. External Communication
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3. Public Relations
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4. Corporate Branding
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5. Employee Communication
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PAGE 3

6. Crisis Communication
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7. Social Media Management
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8. Corporate Social Responsibility (CSR) Communication
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Conclusion - In conclusion, effective corporate communication, anchored by a well-defined

identity and ethical practices, is crucial for shaping an organization's image and relationships.
Clear messaging and consistent branding boost brand recognition and customer loyalty.
Initiatives like the RTI enhance transparency, while digital privacy safeguards, governed by
encryption and cybersecurity, are imperative. The Copyright Act protects intellectual property,
and legal considerations stress responsible communication in the dynamic digital landscape,
collectively contributing to a positive corporate image and trust with stakeholders.