Republic of the Philippines

CAMARINES NORTE STATE COLLEGE

F. Pimentel Avenue, Brgy. 2, Daet, Camarines Norte – 4600, Philippines

College of Education

BROADCAST MEDIA

What is Broadcast Media?

BROADCASTING MEDIA includes videos, audios, or written content that provides

important or entertaining information shared by different methods. The broadcasting
media provides valuable information, for example speeches, documentaries,
interviews, advertisements, daily news, financial markets and much more.

3 Characteristics of Broadcast Media

1. Wide-Reach – has the capacity to reach a large and diverse audience

simultaneously.
2. Scheduled - follows a predetermined schedule or timetable.
3. Multi-Communication – content is produced centrally and distributed to a
vast number of viewers or listeners.

3 Main Broadcasting Media

1. Television
 Television (TV) is a telecommunication medium for transmitting
moving images and sound.
 It is one of the most important and popular forms of communication.
TV programs provide news, information, and entertainment to people
all over the world.
 Television ties to pop culture for it helps people find new things to
endure with its rich topics. It provides people a lot of new knowledge
and learnings from many different cultures to implement in their daily
lives.
 Philippine Television is dominated by 3 big networks known as ABS-
CBN, GMA, and TV-5.
2. Radio
 It uses radio waves to transmit entertaining, informative, and
educative content to the public. Due to its high reach to the
audience, radio is widely used for advertising products and services.

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 Republic of the Philippines
CAMARINES NORTE STATE COLLEGE
F. Pimentel Avenue, Brgy. 2, Daet, Camarines Norte – 4600, Philippines

College of Education
 One of the oldest means of entertainment, and today people often
hear it to find out the weather and traffic while commuting.
 Radio has had a significant impact on pop culture since its inception.
It has been instrumental in the spread of different types of music,
including country and rock, which owe their popularity and even
existence to early radio programs that publicized new forms.
 Radio has also been a vital link to information and had the power to
influence people’s opinions in a way that had never been seen
before.
3. Film
 Movies (films) are the oldest form of motion picture technology
capable of capturing lifelike video-style images. Originally, movies
could only be consumed at a neighbourhood movie theatre, but
these days movies are widely available for people to consume in
their homes, on their computers, and even in through their
telephones.
 Commercial movies are broadcast on television, and via cable and
satellite services which may feature High Definition (HD) video
resolution and sound, essentially allowing the movie theatre
experience to be replicated in a home theatre environment.
Commercial movies are also distributed on DVD and Blu-Ray disks,
which can be rented from stores and through-the-mail services such
as Netflix, and through downloadable computer files, which can be
legally downloaded from movie rental services such as Amazon and
iTunes or streamed through Netflix or on-demand cable services.
 Films have a significant impact on pop culture. They reflect the
culture of the time and place in which they were made, and they can
influence the way people think and behave. Movies can introduce
new trends, slangs, and fashion styles that people tend to follow.
They can also help us understand different cultures and ways of life.
 Films can be used to convey a message from the creator to the
audience. Pop culture references are frequently found in both art and
film, which help the artwork and movie ‘speak’ to an audience,
drawing them in and helping to convey a message from the work’s
creator.
 Films connect with pop culture by reflecting the culture of the time
and place in which they were made, introducing new trends, slangs,
and fashion styles, helping us understand different cultures and
ways of life, and conveying messages from creators to audiences.

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