Professional Documents
Culture Documents
KeyTerms 48
Chapter Summary 48
Critical Thinking ~estions 49
Suggested Readings 49
Related Websites 49
4 Language 76
Learning Objectives 76
Language and Culture 77
Design Features of Human Language 78
Language and Context 80
Linguistic Relativity 80
Components of Language 82
Non-verbal Communication 86
Pidgin Languages: Negotiated Meaning 88
Linguistic Inequality and Oppression 89
Language and Gender 91
The Flexibility of Language 92
Language and Change 93
A Critical Look 94
KeyTerms 94
Chapter Summary 95
Critical Thinking ~estions 95
Suggested Readings 95
Related Websites 95
•••
VIII CONTENTS
GLOSSARY 366
REFERENCES 373
CREDITS 384
INDEX 385
MAPS
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km km km ARGENTINA
Beginning from the observation that every individual views the world from a unique position, we
investigate the nature of identity and the individual in Chapter S. First, we explore how individual psy-
chology is situated in the context of a symbolic, cultural world and how cultural schemas and prototypes
shape the ways we perceive our experiences. Then, we outline interpretations of intelligence, cognitive
(learning) styles, reasoning, and logic. Next, we examine emotion as the product of the dialectic between
bodily arousal and cognitive interpretation mediated by, and embedded within, a cultural matrix.
In addition, we discuss ranges of sexual and gender identities and how those identities are culturally
informed. Norms and normative constructs are also considered. Finally, we reflect on the self and how
this "entity" interprets the world and, specifically, how the selfsurvives in the face ofviolence and trauma.
In Chapter 6, we analyze the complexities of human social relationships, focussing on different inter-
pretations of marriage, family, kinship, and friendship. Throughout the chapter, we investigate what
determines relatedness and group membership, with an awareness of the role of sex and gender in sys-
tems of social organization. We discuss marriage as a social process in the context of economic exchange
and family alliance. As we explore the dimensions of family life, we outline various family structures
and note how families change over time and in response to new global circumstances. We also compare
kin-based versus non-kin-based societies and conclude with an appreciation for the nuances of the
dimensions of group life.
Making a living is our central focus in Chapter 7. We begin with a consideration of subsistence strat-
egies before moving on to discuss the relationship between production, distribution, and consumption.
Additionally, we note the differences between internal (needs) and external (resources) explanations
of consumption patterns. We also explore the cultural and symbolic nature of consumption and then
elucidate distribution and exchange at local and global levels by examining various forms of exchange-
from reciprocity to redistribution to market exchange.
In Chapter 8, we discuss play, art, myth, and ritual. We begin with play, which is an open system
that allows us to communicate about communicating (metacommunication) and provides an introduc-
tion to meaningful reflexivity. From play, we move on to discuss first sport as embedded in the prevail-
ing social order and then art as play that produces significant transformation-representation. We also
explore the relationships between myths, as charters for social action and providers of stories of truth,
and rituals, culturally defined schemas that bring text and performance together and that can function
as powerful forms of metacommunication.
Chapter 9 focusses on an applied discipline that has been gaining attention in recent years: medical
anthropology. While a chapter is not enough to cover all the diverse topics of study that medical anthro-
pologists investigate, we discuss many themes at tl1e heart of the discipline and offer examples of how
researchers have applied these themes to real-world situations. We emphasize holism, particularly in our
discussion of the impact of physical, social, and cultural environments on the well-being of individuals.
We also consider various culturally informed approaches to health care and ways of labelling and defin-
ing illness and disease. In addition, we revisit some ethical considerations as we explore the challenges
involved in studying human health. Above all, we emphasize the importance of being open to traditional
knowledge and non-Western ways of healing.
In Chapter 10, we consider the seemingly simple-yet actually very complex-subject of world view.
We explore the role of metaphor, metonymy, and symbolic thought and comment on the anthropo-
logical analysis of religion and secularism within the context of world view. As we come to understand
world views as instruments of power, we also come to understand how key metaphors and world views
are maintained and modified in a world of change.
We turn to social organization and patterns of human interdependence in Chapter 11, noting that
no single cause can explain the complexities of human social relations. We consider the human power
to act, various forms of social power, and explanations of why human beings submit to institutionalized
power. As we investigate how humans invest the world with meaning, we also discuss how people bar-
gain for reality as they negotiate the meaning of history and tradition.
111 Chapter 12, we delve into social inequality and explore the multi-dimensional nature of inequality
in terms of class, caste, race, ethnicity, and nationality. We begin by considering the implications of
class-stratified societies and class mobility. Next, we present examples of caste, focussing in particular on
how divisions of caste impact peoples' ways of living in India. We then survey the discredited concept
••
PREFACE XVII
of race and its manifestation in today's world, keeping in mind the ethical implications that often arise
when race is perceived as a social division. Finally, we reflect upon definitions of ethnicity before con-
cluding with an examination of what constitutes a nation, what a national identity is, and how national
identity may manifest in nationalism.
We explore the emergence of the global world in Chapter 13. In the context of the history of the
development of political economies, we consider globalization and the pressures on nation-states as
new cultural processes emerged and continue to emerge. A key issue is the challenge of human rights in
a "globalized" world, and we discuss cultural imperialism, cultural hybridization, and cosmopolitanism
as responses to this challenge.
In the concluding chapter, we emphasize the idea that anthropology encompasses so much more than
what students will learn in a classroom. Anthropology is about the lives and worlds of the people who gift us
with their world views. It is a portal to effective global citizenship in a world of uncertainty. Finally, it offers
perspective and a way to develop awareness (reflexivity) in order to confront issues and challenge views on
freedom and constraint.
A Final Note
Each new edition of Cultural Anthropology has moved forward in some small and/ or large way to
illuminate the trends of the discipline. Nonetheless, what has been constant is the book's core value: a
respect for students. Like Schultz and Lavenda, I, too, take students seriously. I believe that students
have the capacity to read and think as involved adults. It has been my experience using this book over
the years that students are l1appy to be seen as capable of the reflexivity the book espouses. They may
sometimes complain about or struggle with the content and the concepts, but I have found they are
charmed into learning as they come to appreciate that the text grounds them in an intellectual, emo-
tional, and practical perspective that finds resonance in their-quite substantial-understanding of
the world. What we offer are the tools for analysis. Inevitably, students appreciate how this book,
and anthropology as a subject, situates them in a world of change and challenges them to employ the
anthropological perspective as an increasingly important tool for effective global citizenship.
ACKNOWLEDGEMENTS
Once again I want to thank the people I met and worked with in the field who gifted me with their
friendship and insights into their lives while teaching me to see their worlds and ways of being human.
They have been my true teachers, and their kind involvement has been a sacred gift. As this book has
always inferred, such generosity helps us face the world with humility, while the study of anthropology
situates us in a place of analysis that fosters the development of humble concern and deep hope. None
of tl1is could be possible without tl1e kindness of others.
I would like to thank Schultz and Lavenda for providing the foundation upon whicl1 the Canadian
editions of Cultural Anthropology have been built and for their ongoing insightful comments on the
progress made in the current edition.
The work could not have proceeded without the exceedingly positive relationship that I developed with
my first editors at Oxford University Press. Here, I note three people specifically: Peter Chambers, develop-
mental editor, Higher Education Division; Amanda Maurice, assistant editor, Higher Education Division;
and Janice Evans, senior editor, Higher Education Division. Peter worked with me on the first two Canadian
editions. Without his input and the contribution ofAmanda on the first Canadian edition, I could not have
worked through the difficult process of making this book ((Canadian" while keeping the tone of the original
authors. The second edition became what it was because ofJanice Evans, and she continued to provide great
assistance in working through the final processes for this third edition. To her and our new additions to the
editorial team for this book, Tanuja Weerasooriya and Dani Pacey, fell the monumental task of smoothing
out the tone of three voices, setting a better order for the material while reconciling the struggle of th e reor-
ganization of chapters, and the adding of new and, at times, controversial materials. Thanks to all.
All the people thanked in previous editions have their place in this edition as well. I would like to
join the publisher in thanking the following reviewers, as well as those who wish to remain anonymous,
whose thoughtful comments and suggestions helped shape these, now three, Canadian editions.
Key Features
IN THEIR OWN WORDS "Bisexuality" and the Politics of Normal in African Ethnography
- -
Marc Epprecht is head of the Depanment of Global Development rhetoric. Such rhetoric stigmatizes already vulnerable groups
Studies at Queen's University. In the following discussion, he exam- and self-evidently impedes HIV/AIDS awareness and prevention
ines the lasting impact of the common stereotype, created and campaigns. ...
spread by Europeans in colonialist times, thatAfricans did not prac- Clearly, many factors contribute to the tenacity of the no
tice same-sex sexuality. same-sex sexuality in Africa argument The ethnography, how-
ever, is unquestionably foundational in that it provides a sci-
Anthropologists have played a central role in documenting the entific-sounding canon that gives authority to contemporary
diversity of human sexuality as it is understood and expressed in claims about what isnormal and traditional, and what is deviant,
different cultures around the world .... However, ... anthropolo- non-existent, or modern. But how trustworthy is that canon?
gists at times "conscripted' select evidence and even fabricated [There are) key discrepancies in the documentary record dating
•facts" about the people they studied in order to advance ideals as far back as the eighteenth century . . . [that] offer insight into
and preferences around sexuality in their own societies. By con- the complex relationship between colonial rulers and subjects,
juring idealized or exoticized Others, they helped to create an and can help us to understand why some Africans today still
understanding of"normal"and •modern" by way of contrast. This remain attracted to and defensive of colonial notions of nor-
has resulted in a body of purportedly empirical or scientific data mal. Awareness of this history could also move us toward more
that in retrospect we can see as deeply flawed, morally norma- pointed research about sexuality in the present that could, in
tive, and sometimes actually complicit in the construction and turn, improve our ability to design more effective interventions
maintenance of racist colonialist structures.... again.st HIV/AIDS. A queer analysis of African ethnography could
[Consider] the commonplace assumption or assertion as an also sharpen the postcolonial critique of anthropology more
FIGURE 5.11 A hijra onlooker watches another hij ra apply makeup. unqualified fact that Africans south of the Sahara either did not generally by alerting us to hitherto unsuspected essentialist,
practice same-sex sexuality in their traditional societies, or that •westocenrric' terms and concepts....
they only did so so rarely that it was inconsequential. ... [More [This) new anthropology ... represents the kind of bold challenges
recently,] a growing body of research, activism, and art has com- to mainstream scholarship predicted by Kath Weston in her reflec-
prehensively demonstrated the falseness of the'fact" of Africans' tionson queer ethnographic research (1998). These would include:
exclusive heterosexuality.... A growing, pan-African network of First, establishing beyond reasonable objection that most
lesbian, gay, bisexual, transgender, and intersex (LGBTI) associa- African societies had normative ways of dealing with sexual dif-
tions also attests to diverse, indigenous, same-sex, and bisexual ference that were discreetly hidden within the dominant hetero-
cultures and practices in Africa. A range of images written or pro- patriarchal norms. Sweeping claims about non-existence ... [of)
duced by Africans in fiction. theatre, and film further destabilizes same-sex sexuality are thus empirically unfounded. Expressions
the stereotype of the •pure" African heterosexual. of same-sex sexuality, moreover, changed over time in response
These sources on the whole do not propose a timeless, arche- to many factors, almost certainly including Interventions by
typal African gay or lesbian in opposition to that older stereo- Western anthropologists.
type. Rather, the women and men who have same-sex sexual Second, the research raises compelling questions on a num-
relations most often also continue to marry, to have children, ber of contemporary issues. Are men who sometimes have sex
and to engage in heterosexual relationships. Whether this with men but do not admit it and do not consider themselves
should properly be termed "bisexual" i.s a matter of debate. homosexual or bisexual a more significant vector for HIV than
However, whether men who sometimes have sex with men but has previously been considered? Do women who have sex with
do not identify as homo- or bisexual (MSM), and whether women women yet consider themselves straight or normal engage in
who sometimes have sex with women but do not identify as les- practices that would more accurately be termed bisexual or les-
bian or bisexual (WSW) exist in Africa in greater numbers than bian-like? It seems likely.
commonly assumed or asserted cannot in good scholarship be The new anthropology also causes us to reflect on whether the
disputed. That it does continue to be disputed is a cause for far attitudes and political agendas that obscured MSM and WSW from
greater concern than academic quibbling over numbers. Indeed, the view of earlier anthropologists and other researchers had a
scholars, activists, and community leaders who deny the exist- bigger role in shaping heteronormative gender roles and identi-
ence of MSM and WSW in Africa, who rationalize it as imported ties in the majority population than has thus far been investigated.
or recent, or who simply disregard the evidence, may be fuel- Source: Epprecht, Marc. '"Bisexuality' and the Politics of Normal in
ling unhelpful or even dangerous homophobic and xenophobic African Ethnography.' Anthropologico 48, 2: 187- 201.
FIGURE 5.1 Today, many Canadians are passionate about their anti-war stance.
FIGURE 8.5 Cecil Paul, a Haisla elder, stands next to the G'psgolox totem
pole, which now stands in the Kitlope Va lley near Kitimaat, British Columbia.
The totem pole was returned from Sweden's Museum of Ethnography in
2006. Why might some people object to displaying "art by appropriation" in
museums? O s OF CUL,.URAL ,vn,11\0VOLOGY
pAl(f 1 I ,-HE ,-o L
66
6
PART r J THE TOOLS OF
CUlTUJ\Al ANTHROPOLOGY
biological evolution
Change (thro.,gh Thu, •nthropo/o · :ti .
m11tar;on) in genetic ingd,,.&om ma~c ;nidy invoJvcs (I) gather.
e"vlucion , ·
makeup (tile DNNRNA) em. (l) com= . yhcu rures, both pasr •nd prcs- . 3() at it,; core And rod
1mo .in era in wh · h ay. a..~ we ntm·e
ofa population that ls ,.-nng t ose data rod · .
and ft$t:1ble h h - c:rrve;: mfurmc:d ic evenoUrb' I .
passed on through th ypor «cs •hour wh · be ,Jeered rhrough h ,o og,cal being can
9~rations. e be human. and (3) . s of human socle-ty.
. . at ir means to interest in h rec/ ~ology• .anthropologists'
h . mvest,gacrn<, wh ·r . «man evo urion h FIGURE 3.10 A typical classl~catlon of form
t ing. can be $.1.d. bo z, ar. • any. t1 ona.f cross-di · . . ~ ~ .
1• .
I\Cn on .add;.
cultural evolution · 1
a ut the h
scip1maryimpli~rions
f om lewe11et1 l 983: \6. . . fl.ocnccof co\01,ialisro
rh.it rnighr be vafd
A ...
FIGURE 9.9 The Lucky Iron Fish is part of a relatively simple health initia-
tive to supplement iron-deficient diets in Cambodia. What have the creators
of this initiative done to tailor it to the culture whose people they are trying
to help?
FIGURE 9.14 A Toronto resident dons a medical mask to protect himself from
the SARS virus in 2003.
NEW "A CRITICAL LOOK" BOXES. End-of-chapter commentaries written by Roberta Robin Dods
challenge students to think critically about a range of engaging and relevant cultural topics.
Page Page
The Canadian Mosaic 22 Alternative Consciousnesses: What Constitutes
A Sense of Fieldwork in Our Daily Lives 48 Mental Illness? 236
Classifications and Colonial Reality 71 Religion: From the Dark Seeking Our Brighter Selves 261
The Language of Hurt 94 Interpretations of War 289
Malinowski and The Sexual Life of Savages 127 How Do We Decide Who Gets to Shape Our
1
Cultural Approaches to Childhood 160 Nation s Identity? 315
Gendered Work 184 Diaspora and Identity 343
Transitions 209 Going Somewhere? 363
••
XXII FROM THE PUBLISHER
Page Page
"IN THEIR OWN WORDS" BOXES. Short commentaries from experts in the field provide students with
alternative perspectives on key issues and also furnish insight into what it means to be an anthropologist.
Page Page
Regna Darnell, "Invisible Genealogies" 15 Hugo De Burgos, "Indigenous Medicine and Identity
Vesna V. Godina, "Anthropological Fieldwork at the in Nicaragua" 215
Beginning of the Twenty-First Century: Crisis and Peter Gose, "House Re-thatching in an Andean
Location of Knowledge" 34 Annual Cycle" 242
Roberto da Matta, "Some Biased Remarks on Roger Keesing, "Custom and Confrontation" 258
lnterpretism" 37 Gary M. Feinman, "Political Hierarchies and
Benjamin R. Barber, "Jihad vs McWorld" 42 Organizational Strategies in the Puebloan Southwest" 272
Annette Weiner, "The Anthropological Voice" 61 John Wagner, "Water as Commodity in the Okanagan
Marc Epprecht, '"Bisexuality' and the Politics of Normal Valley of British Columbia" 273
in African Ethnography" 69 Joyce Green, "Canaries in the Mines of Citizenship" 286
Christine Schreyer, "Community Consensus and Susan J. Rasmussen, "The Slave Narrative in Life History
Social Identity in Alphabet Development: and Myth" 299
The Relationship between Kala and Jabem" 91 John S. Matthiasson, "The Emergence of a New Political
Ilana Gershon, "Neoliberal Concept of Agency" 113 Paradigm" 304
David A.B. Murray, "Digisex: Cellphones, Barbadian Carolyn Nordstrom, "Global Fractures" 323
Queens, and Circuits of Desire in the Gay Sally Engle Merry, "The Female Inheritance Movement
Caribbean" 119 in Hong Kong" 331
Michael G. Kenny, "A Place for Memory" 125 Assembly of First Nations, "Open Letter to All
Naomi McPherson, "Myth Primogeniture and Political Parties" 334
Long-Distance Trade-Friends in Northwest John Omohundro, "What Can You Learn from an
New Britain, Papua New Guinea" 152 Anthropology Major?" 352
Daisy Sewid-Smith, "The Continuing Reshaping George Marcus, "Into the Warp and Woof of
of Our Ritual World by Academic Adjuncts" 172 Multicultural Worlds" 361
Wendy Wickwire, "The Grizzly Gave Them the Song" 201 The Globe and Mail, "Homes for the Smallpox Virus" 362
• ••
FROM THE PUBLISHER XXIII
4
Language Laoguage and Geoder
j\:le FlexibllitY of Language
CHAPTER oUT\.INE componeots of Laoguage
Communicat10n 1.anguage and cnange VIBRANT FOUR-COLOUR DESIGN. A wide array
e and Culture Non-verbal . d t,11eaoing
Languag n 1.anguage es: Negotiate
Design featu resofHuma pidgin Langua9
Linguistic 1nequalltY a
nd Qppression of photos, illustrations, maps, tables, and graphs helps
1.anguage and Context
Linguistic Relativity bring anthropology alive!
. flexibility of language,
GOBJECTIVES • appreciate me
\.EARN IN
4
ill be able to
\:le concept of l·,nguisllc
" and \ guage can change
nd of Chapter •you w • understand t
BY thee.. . • consider now an
\ ntnropolog1sts re\ativitY ·nequa\ity plays in
la1n whY cultura a overtime,
• exp d 1n language, • recognize the ro1e ,
are lntereste . features and . g language use,
s\:lap1n
outl1ne me design
• nents of language, 180
compo l nguage must be
• describe why a
examined \n conteXt
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ion Oceania
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...,nguage Kilivt "'flea Pofitica1 o,ga .
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Liveliho<x1 s b . ess ; Weiner rove. IL. lol( I
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r, Rinehar~ •nd ,.,. ew Gumea (New Y.o k
'"llStonJ. r:
ENGAGING LEARNING TOOLS. Learning objectives, marginal definitions of key terms, critical thinking
questions, annotated suggestions for further reading, lists of related websites, and a new end-of-book
glossary encourage students to actively engage with what they are reading and explore resources beyond
the text to enhance their learning experience.
•
XXIV FROM THE PUBLISHER
EXTENSIVE ANCILLARY PACKAGE. The third Canadian edition of Cultural Anthropology is supported
by an array of supplementary resources for the student and the instructor, all designed to enhance and
complete the learning experience. The companion websites for Cultural Anthropology are found at:
+
J,._. .
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..;; ,: www.oupcanada.com/Schultz3Ce
• Instructor's Manual. This comprehensive package features chapter summaries, suggestions for
discussion and debate, suggested lecture topics and teaching resources, and a sample syllabus and
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Zamia, cicatrices in imitation of, 238;
in Australia, 58
zygomatic arch, 30
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