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Asymmetry Asymmetry can create tension but also balance in a more Symmetry
organic way than symmetry.
Closure When you see an image that has missing parts, your brain Closure
will fill in the blanks and make a complete image so you can
still recognize the pattern.
Common fate / Synchrony Objects are perceived to be part of a group when placed on Common Fate
the same trajectory.
Common regions Elements are perceived as part of a group if they are located Common Regions
within the same closed region.
Continuity Elements that are arranged on a line or curve are perceived Continuity
to be more related than elements not on the line or curve.
It’s instinct to follow a river, a path or a fence line.
Emergence Human eye sees objects in their entirety before perceiving Gestalt Principles
their individual parts.
Gestalt principles Describe how viewers group different objects and elements Gestalt Principles
together into a single, coherent whole if disparate elements
are arranged in a particular way.
Glide reflectional symmetry Is a play on reflectional symmetry, but it involves a shift in Symmetry
the position of each mirror image.
Hick’s law The more options available to a person, the longer it will take Simplicity
them to come to a decision.
Law of Prägnanz When you’re presented with a set of ambiguous or complex Simplicity
objects, your brain will make them appear as simple as
possible
Lower region The lower of two regions separated by a horizontal border is Figure-Ground
more likely than the upper region to be seen as the figure.
Past experience / Isomorphism Highly subjective based upon an individual. It is perceived Past Experience
that elements that are shared within our past are known as
being related.
Radial symmetry Design elements emitting from a single focal point. Symmetry
Reification The eye has a tendency to fill in gaps and create forms even Closure
without explicit details.
Rubin vase Depicts the silhouette of a vase in black and the profiles of Figure-Ground
two inward-looking faces in white.
Similarity Objects with similar qualities (color, texture and shape, etc.) Similarity
are understood to belong to the same group.
Simplicity We prefer things that are simple, clear and ordered. Simplicity
Instinctively these things feel safer.
Translational symmetry When visual elements repeat across a location in space. This Symmetry
repetition can happen for any length or in any direction.
Uniform connectedness Elements that are visually connected are perceived as more Uniform Connectedness
related than elements with no connection.