Mascot Design Project / 9JAN24

Creative Brief for

the Youth Olympic
Delhi 2029
Mascot

The anticipation builds as the Youth Olympic Games prepare for their inaugural appearance in
India, marking an exciting milestone for Delhi in 2029. Central to this momentous event will be
the selection of mascots that will not only embody Indian culture but also showcase Delhi's rich
tapestry of attractions.

Role of the Mascot:

Mascots hold a pivotal role as they extend a warm welcome to athletes and visitors from
across the globe. They serve as the enthusiastic faces of the Games, captivating the hearts of
children and fans alike. As the esteemed Games Ambassador, this mascot will effectively
communicate the esteemed values of the Youth Olympic Games Delhi 2029.
The Youth Olympic Games mascot, making its debut appearance in India, will take centre
stage across various events and platforms. From licensed products to captivating animations,
this mascot will leave a lasting imprint even after the conclusion of the Games. Creatives are
encouraged to unleash their full potential to meet the global expectations, crafting mascots
that will universally captivate and resonate with audiences.

Key Elements Desired

• Empathy - Embody the spirit of a Delhi 2029 Games Ambassador, endearing
themselves to both Indian citizens and the global community.
• Symbolism - Evoke a genuine sense of India through the mascots' representation.
• Originality - Infuse the mascots with distinctive and imaginative qualities.
• Aesthetic Appeal - Stand out through exceptional design aesthetics.
• Versatility - Ensure adaptability across various media formats, including animation,
licensed products, signage, and Games embellishments.
• Consistency - Maintain the integrity of the design across different sizes, color schemes,
and applications.

Design Requirements
• Basic pose design of the Youth Olympic mascot.
• Expressive facial designs for the mascot.
• Integration of the Games logo onto the mascot's body as per the specified guidelines
(avoid placement on replaceable items like clothing).
• Flexibility to adapt the mascot's design to all sports competitions held during the Delhi
2029 Games.
• Emphasis on non-verbal expression as the mascot will not have the ability to speak.
• Avoid assigning any specific gender to the mascot.

Objective
Highlight the significance of the mascots in embodying the essence of India while fulfilling their
role as the engaging ambassadors of the Youth Olympic Games Delhi 2029.