EMPOWERMENT TECHNOLOGIES
S.Y. ‘23 - ‘24 | AMIGOS, AYALA, PAGATPAT
1.0 ICT AS A PLATFORM OF CHANGE
Advocacy – Way of expressing views, opinions,
concerns information access and on
establishing all one’s rights and responsibilities
through any possible means or ways.
Social Media – Website applications that focus
on community-based input, communication,
interaction, content-sharing, and collaboration.
1.1 HISTORY OF ICT IN PH
- Unity and democracy for focal change.
★ EDSA PEOPLE POWER
REVOLUTION I
➔ The People Power Revolution
lasted from 1983-1986
➔ During a radio broadcast of
Radyo Veritas (an AM station),
Cardinal Sin encouraged the
Filipino to help end the regime
of then President Marcos.
➔ took place along EDSA from
February 22-25 1986 involving
2 million Filipinos
➔ Used the ICT, radio broadcast to
encourage the end of Marcos
★ EDSA II
➔ a.k.a the 2001 EDSA Revolution
which happened during January
17-21, 2001
➔ fueled after 11 prosecutors of
then President Joseph Estrada
walked out of the impeachment
trial
➔ the crowd grew through text
brigades (text messages)
★ MILLION PEOPLE MARCH
➔ a series of protest that mainly
took place in Luneta Park from
August 22 to 26, 2013.
FIRST SEMESTER - SECOND QUARTER
➔ It condemned the misuse of the
Priority Development
Assistance Fund (PDAF).
➔ The number of total attendees
was only around 400,000
➔ Considered a success as it
demonstrated how powerful
social media campaigns are.
➔ Used Facebook and Change.org
as their media.
★ YOLANDA PEOPLE FINDER
➔ people finder database powered
by Google
➔ allows individuals to post
messages and search for the
status of family and friends
affected by the disaster
➔ if you're worried about
someone, click on the button
that says "I'm looking for
someone" and type in their
name
➔ if you have information about
someone in the area, or want to
let others know you are safe,
click on the button "I have
information about someone"
and enter name and details
PLATFORM FOR PLACING PETITTIONS
OR CHANGE ADVOCACY
★ Change.org
➔ the “world’s platform for
change” that gives access to
more people by allowing the
online community to affix their
digital signatures to a petition.
➔ Its mission is to help people
from around the world create
the change they want to see.
Procedure on how to make a simple petition
using Change.org Platform
1. Log in first using your account and the
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S.Y. ‘23 - ‘24 | AMIGOS, AYALA, PAGATPAT
search and click the word “petition”
2. Select a topic of what kind of issue
are you petitioning on.
3. Write your petition title on the box.
4. Choose the recipient(s) of your
petition. It can be people or
organizations which has the power to
solve your problem.
5. Estate your problem that you would
like to solve
6. Upload a photo or video that captures
the emotions of your story;
7. Then lastly click the word publish.
2.0 CONCEPT PAPER
- summaries of projects or issues that
contemplate interests, experience and
expertise that commonly serves as a
purpose of delivering an in-depth
discussion of a certain topic that a
person has a strong position on
- also used as a mainstream educational
tool to develop and to create solutions
to a certain problem or issue
- provides guidance for the
implementation of a project, concept
paper carries and gives good practices,
viewpoint, advocacy, belief and values
or other correlated issues that needs
and promotes action to be taken in the
future
FORMAT
Page Range: 2-3 pages for a small research and
20 pages for immense research projects
Font: Times New Roman, Garamond, Baskerville
Font Size: 12
Spacing: Double spacing
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2.1 KEY POINTS ON MAKING
CONCEPT PAPER
1. Rise with a concept topic or idea that
you are genuinely interested in.
2. Write down the questions associated
with the topic or idea you have chosen.
3. Create a possible solution from each of
the questions that you have developed.
4. Classify what kind of data you need that
will answer your questions and identify
how to gather the information needed.
5. Identify how you will analyze, interpret,
and present the overall data you
gathered.
2.2 ELEMENTS OF A CONCEPT
PAPER FOR SOCIAL ADVOCACY
TITLE PAGE - The title of your concept paper
will serve a lot in terms of getting the audience
interested, so make sure to have a short but
catchy and interesting title of your chosen topic.
The title of your project or concept paper should
also give a full overview of what the concept
paper is all about and what are the things you
are resounding out about. In creating your title
make sure to stick to the main point of the
chosen topic and use relevant, easy-to-
understand words and avoid being wordy. Title
page usually in the form of a question.
INTRODUCTION - This element of concept
paper serves as the most important part of your
concept paper. You must keep on pursuing an
adding value to convince the reader about your
project's mission and vision. This part of your
concept paper should detail your mission or goal
and the vision or dream you have in taking up
this concept paper. You need to elaborate and
identify it by providing them the urge of solving
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an existing problem and to provide meaningful
insights of your project.
Your introduction should also contain the
following:
a) the clear problem you wanted to solve;
b) why did you like to investigate this
study?
c) how your research or concept paper
would be helpful for others, and
d) What are the clear evidence that your
study is beneficial and necessary to be
discussed?
Lastly, what makes your introduction critical is
that to make it you need to make a clear and
good impression to the possible readers.
PURPOSE - This element of the concept paper
includes the reasons why your chosen project or
advocacy campaign is worth all the time, effort
and money. You need to create a strong
atmosphere of purpose. Your purpose should
not only be to prove your right, but it is more
about how you can help other people in the
purpose of your chosen concept paper.
Remember your main purpose here is to bring
something good and create an impact for a
change.
DESCRIPTION - This element of concept paper
includes all the necessary information, data and
details about your project. This element talks
about the steps and procedures that show you
will do things properly. It also expounds the
methods and plans on how you will answer the
problems of the concept and is revealing the
efficacy of your solution to the problems. This
element also involves ways of how you will
process your concept into a clear technique of
the production of concrete solutions in a
harmonious purpose that will lead to the
creation of a successful project advocacy
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SUPPORT - This element of concept paper
contains your budget needed for the project.
Every project needed funds to be published and
materialized their certain cause this support
from a sponsor/ necessary to be considered.
Remember that support does not only mean
monetary things, but it can also be moral
support from your friends, relatives and among
others, depending on the topic or cause who
have chosen.
CONTACT INFORMATION - The element of
concept paper that includes information on how
you can be contacted. These include the
following but not limited to:
a) names of the creator/s
b) address
c) phone or telephone number
d) email address
e) website
DEMOGRAPHIC PROFILING - It describes the
population’s characteristics. Which includes
objective data like gender, age, and income and
marital status.
PSYCHOGRAPHIC PROFILING - It determines
the consumer’s psychological behaviors and
motivations. Which includes subjective
information like values, beliefs, goals, and
attitudes.
3.0 FAIR USE
- Certain use of copyright-protected
works do not infringe the copyright
owners’ right for example, under whuch
certain uses of copyrighted material but
not limited to critcism, commetary, news
reporting, teaching, scholarship or
research may be considered fair.
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3.1 FOUR FACTORS OF FAIR USE
1. The purpose and character of the use,
including whether such use is of
commercial nature or is nonprofit
educational purposes. Court typically
focus on whether the use is
“transformative.” That is, whether it adds
new expression or meaning to the
original, or whether it merely copies
from the original.
2. The nature of the copyrighted work.
Using material from primarily factual
works is more likely to be fair than using
purely fictional works.
3. The amount and substantiality of the
portion used in relation to the
copyrighted work as a whole. Borrowing
small bits of material from an original
work is more likely to be considered fair
use than borrowing large portions.
However, even a small taking may weigh
against fair use in some situations if it
constitutes the “heart” of the work.
4. The effect of the use upon the potential
market for, or value of, the copyrighted
work. Use that harm the copyright
owner’s ability to profit from his or her
original work by serving as a
replacement for demand for that
replacement for demand for that work
are less likely to be fair uses.
4.0 INTEGRATE RICH MULTIMEDIA
CONTENT IN DESIGN AND
DEVELOPMENT TO BEST ENHANCE
THE USER EXPERIENCE AND
DELIVER CONTENT OF AN ICT
PROJECT OFR SOCIAL CHANGE
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4.1 DESIGNING A SOCIAL
ADVOCACY
Design is a plan or specification for the
construction of an object or system or for the
implementation of an activity or process, or the
result of that plan or specification inn the form
of a prototype, produce or process.
★ INFORM - Transform into an
informative purpose in producing your
advocacy. One main purpose of media is
to inform the people pf what is the real
situation of the society. Voice put your
thought in increasing understanding and
making meaningful knowledge to share
with others. Communicate with the
audience with your heart. (e.g.,
Documentaries, News, Vlog, etc.)
★ INSPIRE - Infuse your advocacy and
learning with a sense of meaning and
purpose to motivate and uplift your
audience. Make their viewing
worthwhile, alive, and healthy on their
eyes. Create new possibilities and desire
to be taken. Inspire them to take
actions. (e.g., Advocacy Video,
Inspirational Video/Film, Endorsements,
Testimonials and etc.)
★ EDUCATE - Empower your audience
with proper knowledge. Make them
aware and impart learning through your
advocacy. To educate your audience
means engaging them into a wise,
hopeful, and respectful cultivation of
learning and application. (e.g., Vlog, DIY
Video, Tutorial, etc.)
★ ENTERTAIN - Ignite wonder, awe, and
entertainment through learning.
Learning is not always being serious, but
it becomes more adequate if the person
is enjoying while doing it. Give your
advocacy an entertainment value. (e.g.,
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Lyrical/Musical Video, Short Film, Viral
Videos and etc.)
5.0 COPYRIGHT
Copyright ownership gives the owner the
exclusive right to use the work with some
exceptions. When a person creates an original
work, fixed in a tangible medium, he/she actually
owns the copyright to the work.
Republic Act 8293 – Intellectual Property Code
of the Philippines
5.1 WORKS ELIGIBLE FOR
COPYRIGHT PROTECTION
➔ Audiovisual works, such as TV shows,
movies, and online videos
➔ Sound recordings and musical
compositions
➔ Written works, such as lectures, articles,
books, and musical compositions
➔ Visual works, such as paintings, posters,
and advertisements
➔ Video games and computer software
➔ Dramatic works, such as plays and
musicals
Copyright holders have the right to control most
uses of their works. In some circumstances, it’s
possible to use a copyright-protected work
without infringing their copyright:
1. Ask for license agreement
2. Creative Commons License
3. Fair Use
5.2 CREATIVE COMMONS LICENSE
important features that retain copyright
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while allowing others to copy, distribute, and
make use of other’s work.
5.2 TERMS AND LICENSE
★ BY - provides attribution to the creator
when the material is used as the only
condition.
★ NC (NonCommercial) - prohibits
commercial use of material
★ ND (NoDerivatives) - prohibits the
sharing if adaptations of the material
★ SA (ShareAlike) - requires adaptations
of the material to be released under the
same license.
★ CC BY: lets others distribute, remix,
adapt and build upon your work, even
commercially as long as they credit you
for the original creation. Most
accommodating license offered.
★ CC BY-SA: lets others distribute, remix,
adapt and build upon your work, even for
commercial purposes as long as they
credit you and license their new
creations under the identical terms.
★ CC BY-NC: lets others distribute, remix,
adapt and build upon your work, as long
as for non-commercial purposes.
★ CC BY-ND: lets others reuse the work
for anyone, including commercially,
however, it cannot be shared with others
in adapted form, and credit must be
provided to you.
★ CC BY-NC-SA: lets others distribute,
remix, adapt and build upon your work
for non-commercial purposes as long as
they credit you and license their new
creations under the identical terms.
★ CC BY-NC-ND: Most restrictive of the
six main licenses, only allowing others
to download your works and share them
with others as long as they credit you,
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but they cannot change them in any way
or use them commercially.
6.0 WEB TRAFFIC
Just like traffic on a highway which refers to the
number of cars traveling down the road, web
traffic is the number of web users who travel to
any given website. Each person who logs onto a
website is recorded as a visit or session, with a
starting and ending point. This is a common way
to measure success of your website and online
business effectiveness at attracting an
audience.
VISIT - refers to the number of visits in a website
during a selected time-frame, including multiple
visits by the same visitor.
UNIQUE VISITORS - refers to the number of
people who visited the website at least once
within the reporting period.
BOUNCE RATE - refers to the percentage of
people that visited a website and left after
viewing only one page.
FORM SUBMITTED - refers to the number of
contact forms submitted by visitors.
7.0 THINGS TO REMEMBER TO
SUSTAIN AN ICT PROJECT FOR
SOCIAL CHANGE
★ UPDATE CONTENT REGULARLY - Do not
put off the updates to safety measures
your web content. It is done to continue
having life on your website that keeps
the web content more captivating.
Changing the site content often is
essential to maintain the relevance of
the website.
★ WEB PAGE DESIGN - Web design is
essential because it impresses your
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audience how your audience sees your
brand. The brand you make on them can
either get them to remain on your page
and learn about your business and turn
into your competitor. Good web design
helps you to keep advance on your page.
Make your website look attractive by
new images or design renovation. Give it
a facelift with some new photos or
design renovation.
★ UPDATED LINKS - Updated links and
customized web search engines give the
viewers appreciated and accessible
information that leads to successful
projects. One reason to update the links
on your website will attract the user to
easily navigate and search for your site.
Some benefits of this include:
○ More visibility on your web page
in search results
○ Receive traffic from other
websites linked to you
○ High-quality incoming links
means your site will be admired
as a valuable source.
○ Link updating also helps in
getting fast search results
quicker.
★ REPLY TO INQUIRIES - Providing a quick
response to the viewer is vital to gather
and collect feedback on web content,
especially to enhance support, including
forums, online communities, emails,
blogs, and comments.
★ MONITORING TOOLS - 24-hour care
tools are used to continuously track the
status of the webpage in use to detect
the earliest warning of failures, defects,
or problems, and to progress them.
There are monitoring tools for servers,
networks, databases, security
performance, website and internet
usage, and applications.
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★ PROMOTION, TRACTION, AND TRAFFIC

MONITORING - Traction and traffic use
to promote the website have varied
methods to attract visitors to get more
shares, email subscribers, and higher
search rankings to support and validate
products and keep growing of user and
consumer.

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