1.

Internet Café
Name of the Business: Affinity Cafe

2. a. Service/ Product Description

Internet cafes, also known as cyber cafes or net cafes. We offer free public access to the internet once
you order or avail our products. We cannot say it is unique but rather we make it different from other
cafés’, because we intend to put computers for a fee as well as printing and scanning services in the
café.

b. Target Market
Our internet cafe aims to target students and teachers to cater to their needs.The business aims to
provide them with a convenient and cost-effective option for accessing the internet, printing, and
scanning services. By offering unique services and features, Affinity Cafe can differentiate itself from
competitors and can build a strong brand affinity with its target market.
c. Demand Analysis
We considered four reasons why our business will be of great demand.
1. Convenience: Our internet café will provide a convenient option for students and teachers who
may not have access to a printer or scanner at home or at school.
2. Cost-Effectiveness: Using our internet cafe's printing and scanning services can be more cost-
effective for students and teachers who only need occasional access to these services, compared to
purchasing their own equipment.
3. Accessibility: Our Internet cafes will be located near the school, making them easily accessible to
students and teachers who need to print or scan documents quickly.
4. Additional Services: In addition to printing and scanning, our internet cafes may offer other
services that students and teachers find useful, such as internet access, computer rentals, and
document editing.

d. Supply Analysis
To know how many customers will come in the future, Affinity Cafe will use a tool like time series
analysis. By looking at past data, understanding what customers want, and seeing what competitors
are doing, Affinity Cafe can make sure it has enough resources to meet our customer’s demand and
make more money. It can also help the business plan for staffing, inventory, and other resources needed to meet

customer demand.
Affinity Cafe's competitors include other internet cafes, coffee shops, office supply stores, and home
printers. By offering something different and better than its competitors, Affinity Cafe can attract and
keep customers and make more money.
e. Pricing Strategy
1. Membership/Subscription: We will offer monthly or yearly memberships that provide unlimited
or discounted access to the internet cafe. This can encourage repeat business and customer loyalty.
Membership/ Subscription Fee
Student P200 per month, includes
unlimited internet access and
discounted rates for printing
and scanning services.
Regular P300 per month, includes
unlimited internet access and
discounted rates for printing
and scanning services.
 2. Pay-Per-Use Services: In addition to internet access, we will charge customers for additional
services such as printing, scanning, or photocopying. This will allow us to upsell and increase
revenue per customer.
Services Prices
Internet Access 1 Hour- P15
2 Hours- P 25
4 Hours- P 50
7 Hours- P 80
10 Hours- P100

Printing Black and white- P5.00 per page

Colored- P8.00 per page
Scanning P 15 per page
Photocopy P1.00 per page

3. Bundling: We will bundle services together and offer them at a discounted rate compared to
purchasing each service individually. This can encourage customers to try out different services and
increase overall spending.
Prices Prices
Study Package: P50 Student Plan: P300
4 hours of internet access Unlimited internet access
10 black and white prints for 1 month
1 scanned document 50 black and white prints
5 scanned documents

Work Package: P80 Regular Plan: P500

7 hours of internet access Unlimited internet access
20 black and white prints for 1 month
2 scanned documents 100 black and white
prints
10 scanned documents

Design Package: P150 Premium Plan: P800

10 hours of internet Unlimited internet access
access for 1 month
5 colored prints 200 black and white
1 scanned document prints
20 scanned documents

4. Dynamic Pricing: We will adjust pricing based on demand or other factors such as time of day or
day of the week. This can help maximize our revenue by charging higher prices during peak times
and lower prices during slower times.
Internet Access 1 hour - P15 during off-peak hours, P20 during peak hours
2 hours - P25 during off-peak hours, P30 during peak hours
4 hours - P50 during off-peak hours, P60 during peak hours
7 hours - P80 during off-peak hours, P100 during peak hours
10 hours - P100 during off-peak hours, P120 during peak hours
Printing Black and white - P5.00 per page during off-peak hours, P6.00 per page
 during peak hours
Colored - P8.00 per page during off-peak hours, P10.00 per page during
peak hours
Scanning P15 per page during off-peak hours, P20 per page during peak hours
Photocopy P1.00 per page during off-peak hours, P1.50 per page during peak hours

f. Promotion and Advertising Strategy/ies

1. Opening Specials: We will offer special promotions or discounts when we will first open to attract
new customers and create buzz around our business.
2. Social Media Marketing: We will use platforms like Facebook, Instagram, and Twitter to
promote our internet cafe, share updates, and engage with customers. We will consider running
contests or promotions exclusively for our social media followers.

3. Partnerships: We will partner with local businesses, schools, or organizations to offer special
discounts or promotions to their members or employees.
4. Loyalty Programs: We will reward our regular customers for their loyalty by offering discounts,
free services, or exclusive access to new features.
5. Local Advertising: We will use local newspapers, radio stations, and community boards to
advertise your internet cafe and any special promotions we’re offering.
6. Online Advertising: We will use online advertising platforms such as Google Ads or Facebook
Ads to target potential customers in your area and drive traffic to your internet cafe.
7. Customer Feedback and Reviews: We will encourage our customers to leave reviews and
feedback online, as positive reviews can help attract new customers.