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CONTENTS vii
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viii CONTENTS
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CONTENTS ix
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x CONTENTS
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CONTENTS xi
Volume 297
Rate 297
Pitch and Inflection 298
Pauses 299
Articulation 300
Pronunciation 301
Dialect 301
Nonverbal Components of Delivery 303
Personal Appearance 303
Eye Contact 304
Facial Expressions 305
Posture 306
Gestures 307
Proxemics 308
Rehearsing Your Speech 309
19 Visual Aids: Purposes and Contents 311
Why Visual Aids Are Important 312
Visual Aids Help Gain and Maintain
Audience Attention 312
Visual Aids Help Audiences Recall Information 312
Visual Aids Help Explain and Clarify Information 313
Visual Aids May Increase Persuasiveness
and Enhance Credibility 313
Visual Aids May Reduce Nervousness 313
What to Show on a Visual Aid 314
Lists 314
Charts 315
Graphs 316
Drawings 320
Photographs 321
Maps 322
Guidelines for Effective and Ethical Use of Visual Aids 324
Preparation Outline with Commentary: The Dun
Dun Drum by Joshua Valentine 326
20 Visual Aids: Types and Formats 331
Types of Visual Aids 332
Objects, Models, and Demonstrations 332
Handouts 334
Chalkboards and White Boards 336
Poster Boards and Flip Charts 337
Overhead Projectors 339
Photographic Slides 340
Videotapes and Audiotapes 341
PowerPoint and Other Computer-Projected
Presentations 342
Formats for Visual Aids 344
Font Style and Size 344
Color 346
Balance 348
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xii CONTENTS
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CONTENTS xiii
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xiv CONTENTS
Glossary G-1
Notes N-1
Index I-1
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
PREFACE
Our best public speaking courses focus their efforts and energies on
teaching students the skills needed to speak effectively in public settings.
To accomplish this goal, public speaking texts follow a familiar and
practical framework that teaches students to give informative, persuasive,
and special occasion speeches. Public speaking texts are designed to expose
students to the wide array of steps and components involved in public
speaking and to allow students to practice these various elements in the
classroom.
Invitation to Public Speaking Handbook not only grounds itself in
this successful approach but expands it to focus on public speaking as
public dialogue, encouraging students to see themselves as significant
contributors to their larger communities. In this expanded context, public
speaking reflects the many changes that have been taking place in our
communities and our larger society; changes that call for public dialogue
and an exploration of the many perspectives offered on a number of
important topics (Ellinor & Gerard, 1998). When framed as a public
dialogue, public speaking emphasizes the right to be heard and the
responsibility to listen to others (Public Dialogue Consortium, 1998).
Thus, Invitation to Public Speaking Handbook explores public speaking in
relation to a modern definition of eloquence, in which differences, civility,
narratives, visual aids, and even self-disclosure play a larger role than they
tend to in traditional rhetoric.
Invitation to Public Speaking Handbook encourages students to see
public speaking as a meaningful and useful skill beyond the classroom
setting by expanding the range of venues for public speaking. The text
prompts students to speak not only in required classroom speaking
situations, but also when they are asked to do so (for example, in the
workplace) and when they decide to do so (perhaps as voices of their
communities). Thus, the text exposes them to the wide range of situations
that cause us to assume the public platform and contribute to the public
dialogue. It also allows instructors, if they desire, to incorporate a service
learning component into their course without preventing them from
teaching public speaking using the familiar required speech format.
Additionally, the text’s pragmatic approach—in combination with
numerous dynamic, real-life examples—allows working students to design
speeches with their employment settings in mind.
Invitation to Public Speaking Handbook also frames the act of speaking
in public to emphasize the ethical and audience-centered nature of
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
xvi PREFACE
public speaking. Throughout the text, students are reminded that they
speak to and for an audience, and they are encouraged to consider this
audience at every step of the speechmaking process. This audience-
centered approach reminds students of the responsibilities associated
with speaking publicly and the importance of advance planning and
preparation. It also eases some of the familiar speech anxiety students
have, because it turns their attention toward speech preparation and
effective communication with others and away from the performance
aspect of public speaking.
Most existing texts focus primarily on informational and persuasive
speaking, often also preparing students to give speeches that entertain or
celebrate others. Invitation to Public Speaking Handbook includes this focus
but also introduces students to invitational speaking, a type of speaking
that is becoming increasingly common. In invitational speaking, speakers
enter into a dialogue with an audience in order to clarify positions, explore
issues and ideas, or share beliefs and values. When we speak to invite,
we want to set the stage for open dialogue and exploration of ideas and
issues—we want to come to a fuller understanding of an issue, regardless
of our different positions. This speech type is introduced early in the text,
when other speech types are defined and discussed, and is included in
discussions of the speechmaking process throughout the text.
Finally, Invitation to Public Speaking Handbook emphasizes
interconnections not only among each of the components of the
speechmaking process but also between the speaker and the audience.
In this way, the text helps students view public speaking as a layering of
skills and issues rather than as a series of actions existing in isolation.
Although the speaking process is presented systematically and in
discrete steps, the end result is a smooth integration of material and
speaking techniques. Additionally, the text’s audience-centered approach,
focus on ethics, and thorough integration of diversity help students
better understand their audiences so they can establish credibility and
communicate effectively.
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
PREFACE xvii
readers to easily find the information they’re looking for. Each chapter
stands on its own and so, if desired, can be referenced only when needed.
Checklists, tips, and highlighted content throughout the book provide
quick, accessible advice. And the titles of the key speeches and feature
boxes in the handbook are listed on the inside back cover so readers can
find and use them quickly and easily.
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
xviii PREFACE
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
PREFACE xix
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xx PREFACE
Coverage of Ethics
Ethical issues are discussed throughout the text to help students
understand how ethical considerations affect every aspect of the
speechmaking process. For example, the importance of practicing ethics
in regard to listening, Internet research, interviewing, reasoning, citing
sources, and in informative, invitational, and persuasive speaking are
covered thoroughly. In addition, select chapters of this edition feature
Ethical Moment boxes, which highlight well-known ethical dilemmas
related to the public dialogue.
Coverage of Reasoning
The text emphasizes the important skill of reasoning in informative,
invitational, and persuasive speaking situations. Chapter 14, “Introduction
to Reasoning,” encourages students to recognize the validity of sound
reasoning and evidence in any speaking context, while Chapter 24,
“Persuasion and Reasoning,” provides superior coverage of the critical
importance of sound reasoning in persuasion.
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
PREFACE xxi
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
xxii PREFACE
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
PREFACE xxiii
Copyright 2009 Cengage Learning, Inc. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part.
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