Professional Documents
Culture Documents
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Acquisitions Editor: Lily Norton
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Brief Contents
1. Foreword
2. Preface
3. Introduction: Journalism Is About People, Not
Technology
4. Unit One: Basics
1. 1 Digital Lives, Digital Journalism
2. 2 The Power of Publishing: How Blogging
Changed Publishing and Journalism
Forever
3. 3 Crowd-Powered Collaboration
4. 4 Going Mobile
5. Unit Two: Multimedia
1. 5 Telling Stories With Video
2. 6 Visual Storytelling With Photographs
3. 7 Making Audio Journalism Visible
6. Unit Three: Editing and Decision-Making
1. 8 Data-Driven Journalism and Digitizing
Your Life
2. 9 Building a Digital Audience for News
7. Appendix: Suggested Web Resources
8. Index
9. About the Author
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Detailed Contents
Foreword
Preface
Introduction: Journalism Is About People, Not
Technology
Unit One: Basics
1 Digital Lives, Digital Journalism
Digital Information
What Is It? How the Internet works
▸ How Web servers work
▸ How Web browsers work
▸▸ Your browser’s cache
▸▸ Plug-ins and extensions
What Is It? Syndicated content with RSS
What’s Next? Set up an RSS reader and
subscribe to feeds
▸ Select a reader
▸ Determine what is best to
subscribe to
▸ Subscribe to news alerts and
searches
What Is It? Ftp (file transfer protocol)
What’s Next? Set up an FTP Program
Web Design Basics
What Is It? How Web pages work
What’s Next? Build an Html page quickly
▸ Images and HTML
▸ HTML editors
▸ HTML tutorials
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What Is It? CSS (cascading style
sheets)
What’s Next? Add CSS to HTML
▸ CSS essentials
▸ CSS tutorials
What Is It? XML (extensible markup
language)
What Is It? Content-management
systems
What’s Next? Launch a WordPress site
▸ Publishing with WordPress
▸ Customize the theme
What Is It? Mobile apps versus mobile
Web
What’s Next? Make a WordPress site for
mobile
Summary: Start to see digital
opportunities
2 The Power of Publishing: How Blogging
Changed Publishing and Journalism
Forever
What Is It? Why blogs are important
▸ Why blogs are important
▸▸ Blogs changed Web
publishing
▸▸ Blogs changed journalism
What Is It? Then came Twitter
▸ Twitter’s popularity has peaked
▸ Why is Twitter important?
▸▸ Effective medium for
breaking news
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What Is It? The digital firehose
▸ Crowdsourcing and building
community
▸ Marketing and building your brand
What’s Next? Make a plan, create a blog
▸ Choose a blog system
▸ Customize your blog’s appearance
What’s Next? Make a plan, start
publishing
▸ Use photos and screenshots
▸ Post early, post often
▸ Participate in the community
▸ Use RSS feeds to beat the
competition
What’s Next? Become a Pro on Twitter
▸ First the Twitter basics
▸ Build your network
▸ Search on Twitter
▸▸ Start following
▸ What to tweet?
▸▸ Go mobile
Summary: Passion and purpose
3 Crowd-Powered Collaboration
What Is It? Crowdsourcing
▸ Why crowdsourcing is important
▸▸ Thousands of contributions
What Is It? Open-source reporting
▸ Why open-source reporting is
important
▸ Link curation taps the power of the
Web
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What Is It? Engaged journalism
▸ Know where you stand on legal
grounds
What Is It? Managing news as a
conversation
▸ Making conversation
▸▸ Conversing through
comments
▸▸ Conversing through social
networking
What’s Next? Build and manage a
community online
▸ Make news collaborative
▸ Journalists must get involved
▸ Develop sources, find scoops
through LinkedIn
▸ Collaborate with your community
What’s Next? Keep conversations
accurate and ethical
▸ Set guidelines for participants
▸ Know your legal responsibilities
▸ Correct errors
Summary: Collaborative publishing,
social media are here to stay
4 Going Mobile
What Is It? Mobile journalism
What’s Next? Making mobile journalism
▸ Choose your story
▸ Gear up and get out: Reporting on
the go
▸▸ If you are a gearhead
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▸▸ If you are a light packer
▸ Publishing options
▸▸ Mobile microblogging
▸▸ Live blogging
▸▸ Mobile video
▸▸ Mobile multimedia
▸ Mobile crowdsourcing
Summary: Mobile future
Unit Two: Multimedia
5 Telling Stories With Video
What Is It? The digital video revolution
▸ Impact of digital video
▸ versatile form of journalism
▸▸ Seeking an authentic
connection
What’s Next? Plan your video and go
▸ Use different approaches for
different projects
▸ Storyboarding unlocks potential
▸ Mix your shots
▸ Use multiple-shot sequences
What’s Next? Voice in video
▸ Learn effective video interviewing
▸ Use a stand-up, even if you do not
want to
▸ Control your story with voice-overs
What’s Next? Gear up and get out there
▸ Array of camera choices
What’s Next? Shooting good video
▸ Aim for solid, not spectacular, clips
▸ Get good audio
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What’s Next? Editing and post-
production
▸ Powerful software for editing
▸ Practice visual storytelling
What’s Next? Publishing video online
▸ Seek video distribution
Summary: Start small, but make sure
you start
6 Visual Storytelling With Photographs
What Is It? Digital photography
▸ Ownership, copyright and fair use
▸ Digital camera basics
▸▸ Two kinds of digital cameras
▸▸ Basic camera functions
What’s Next? Shooting better photos
with a digital camera
▸ Shooting mug shots
▸ More time leads to better photos
What’s Next? Working with digital
photographs
▸ Edit your take
▸ Manage digital photos on your
computer
▸ Edit digital photos on your
computer
▸▸ Advantages of using
Photoshop
What’s Next? Publish your photos online
▸ Publish photos on a blog
▸ Create and publish compelling
slideshows
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▸▸ Building a photo gallery in
Adobe Spark
Summary: Photography is a critical tool
for journalists
7 Making Audio Journalism Visible
What Is It? Audio journalism
▸ Why audio journalism is important
▸ How news organizations use
audio
What’s Next? Get started with audio
▸ Recording interviews
▸▸ Choose your location
▸▸ Gather natural sound
▸▸ Prepare your subject
▸▸ Watch what you say
▸▸ Try delayed recording
▸▸ Mark the best spots
▸ Doing voice-overs
▸▸ Write a script
▸▸ Warm up
▸▸ Find operative words
▸▸ Keep it conversational
What’s Next? Gear up and get out there
▸ Choose a digital recorder
▸▸ Under $100
▸▸ $100-$150
▸ Smartphone apps and
SoundCloud
▸ Recording phone calls
▸ Use an external mic
▸ Use headphones
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▸ Prepare before you go out
What’s Next? Editing digital audio
▸ Understand digital formats
▸ Get ready to edit
▸ Editing with Audacity
▸ Try advanced editing techniques
What’s Next? Start podcasting
▸ First thing’s first
▸ Best practices for podcasting
▸ Publishing a podcast
Summary: Audio Journalism—Part of
the next big thing
Unit Three: Editing and Decision-Making
8 Data-Driven Journalism and Digitizing
Your Life
What Is It? Your digital life
▸ Organizing your email
▸ Find the right personal productivity
tools
▸▸ Develop a strategy
▸▸ Bring order to your contacts
▸▸ Bring order to your work
What Is It? Data-driven journalism
▸ Why is data-driven journalism
important?
▸ Every story is a field of data
▸ Telling stories with data
▸▸ Helping reporters do their
jobs
▸▸ Sharing data
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What’s Next? Building spreadsheets,
databases
▸ Creating a spreadsheet is easy
▸ Moving from spreadsheet to
relational database
What Is It? Map mashups
▸ Map mashups tell stories, too
▸ Applications in breaking news
What’s Next? Build an interactive map
with data
▸ Go beyond location
▸ Artificial intelligence and machine
learning are changing the game
Summary: Better life, better journalism
9 Building a Digital Audience for News
What Is It? Measuring journalism
What’s Next? Track all that you publish
▸ What to track
▸ How to set benchmarks
What’s Next? Track your audience
▸ Digital tools measure digital
audience
▸ Identify key data points
What Is It? Search engine optimization
(seo)
▸ Understand search engines
▸ SEO for journalists
What’s Next? Use seo to grow your
audience
▸ Grow audience with content and
links
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▸ Write effective Web headlines
▸▸ Write for readers and robots
▸▸ Make good headlines better
What’s Next? Audience engagement
drives distribution
▸ Publish and engage where the
audience lives
▸ Publishing is only the beginning
What’s Next? Connect and engage in
social media
▸ Make a direct connection
▸ Publish for people, not platforms
Summary: Track, measure, distribute,
adapt
Appendix: Suggested Web Resources
Index
About the Author
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Foreword
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half of my time as an online news producer for
WRAL-TV. The other half was spent as a web
programmer for WRAL’s sister company, Capitolnet
Marketing Group. The serendipity of working these
two positions gave me a perspective that I had
missed in college. If we effectively couple digital
technology with the principles of journalism, we will
provide an extraordinary service. Technology is a
driver and means for connections. Technology is
not the end result; it is a means for what we do. For
anyone involved in journalism, that is, and always
has been, an important distinction. With or without
or technical guides, we have a responsibility to use
digital tools appropriately to serve and connect with
people.
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is G. noveboracensis. The habits of all the freshwater species are
very similar. The common European species (G. aculeatus) is an
active and greedy little fish, extremely destructive to the fry of other
species, and consequently injurious in ponds where these are
sought to be preserved. It is scarcely to be conceived what damage
these little fishes do, and how greatly detrimental they are to the
increase of all the fishes in general among which they live; for it is
with the utmost industry, sagacity, and greediness that they seek out
and destroy all the young fry that come their way. A small
Stickleback, kept in an aquarium, devoured, in five hours’ time,
seventy-four young dace, which were about a quarter of an inch
long, and of the thickness of a horse hair. Two days after it
swallowed sixty-two; and would, probably, have eaten as many every
day could they have been procured. The Stickleback sometimes
swarms in prodigious numbers. Pennant states that at Spalding, in
Lincolnshire, there was once in seven years amazing shoals, which
appear in the Welland, coming up the river in the form of a vast
column. The quantity may, perhaps, be conceived from the fact that
a man employed in collecting them, gained, for a considerable time,
four shillings a-day by selling them at the rate of a halfpenny a
bushel. Costa, who studied the manners of these small fishes,
relates that, on the approach of spawning time, the male builds a
nest of stalks of grass and other matters in a hollow of the bottom, a
little above three inches wide and about six inches and a half deep,
creeping over the materials on his belly, and cementing them with
the mucus that exudes from his skin. The bottom of the nest is first
laid, then the sides are raised, and lastly the top is covered over. A
small hole is left on one side for an entrance. When the erection is
complete, he seeks out a female, and conducting her, Costa says,
with many caresses, to the nest, introduces her by the door into the
chamber. In a few minutes she has laid two or three eggs, after
which she bores a hole on the opposite side of the nest to that by
which she entered, and makes her escape. The nest has now two
doors, and the eggs are exposed to the cool stream of water, which,
entering by one door flows out at the other. Next day the male goes
again in quest of a female, and sometimes brings back the same,
sometimes finds a new mate. This is repeated until the nest contains
a considerable number of eggs, and each time the male rubs his
side against the female and passes over the eggs. Next the male
watches a whole month over his treasure, defending it stoutly
against all invaders, and especially against his wives, who have a
great desire to get at the eggs. When the young are hatched and
able to do for themselves his cares cease.
The Sea-Stickleback (G. spinachia) is likewise a nest builder,
choosing for its operations especially the shallows of brackish water,
which are covered with Zostera.
Second Family—Fistulariidæ.
Fishes of greatly elongated form; the anterior bones of the skull
are much produced, and form a long tube, terminating in a narrow
mouth. Teeth small; scales none, or small. The spinous dorsal fin is
either formed by feeble isolated spines or entirely absent; the soft
dorsal and anal of moderate length, ventral fins thoracic or
abdominal, composed of five or six rays, without spine; if abdominal,
they are separate from the pubic bones, which remain attached to
the humeral arch. Branchiostegals five.
The “Flute-mouths” are also frequently called “Pipe-fishes,” a
name which they have in common with the Syngnathidæ. They are
gigantic marine Sticklebacks, living near the shore, from which they
are frequently driven into the open sea; some of the species,
therefore, have a wide geographical range. Probably all enter
brackish water. They are distributed over the whole of the tropical
and sub-tropical parts of the Atlantic and Indo-Pacific. The species
are few in number, but some of them are very common.
This family is well represented in Eocene formations; some of the
remains belonging to the existing genera, Fistularia, Aulostoma, and
Auliscops, the two former of which occur not rarely at Monte Bolca
and in the schists of Glaris. Well-preserved remains of Auliscops
have been found in the Marl-slates of the highlands of Padang in
Sumatra. Extinct genera from Monte Bolca are Urosphen, the
cylindrical body of which is terminated by a large cuneiform fin; and
Rhamphosus, which has an immense spinous ray, denticulated
behind, inserted on the nape.
Fistularia.—Body scaleless; caudal fin forked, with the two
middle rays produced into a filament; no free dorsal spines.
Three species are known, common on the shores of the Tropical
Atlantic (F. tabaccaria) and Indian Oceans (F. serrata and F.
depressa); they attain to a length of from four to six feet.
The anterior portion of the vertebral column shows the same
peculiarity as in Dactylopterus; it is a long compressed tube,
composed of four elongate vertebræ, which are perfectly
anchylosed; each of them has a pair of small foramina for blood-
vessels. The neural spines and parapophyses of this tubiform portion
are confluent into thin laminæ, the lateral of which are wing-like, and
expanded in their anterior half.
Aulostoma.—Body covered with small scales. Caudal fin
rhombic, without prolonged rays; a series of isolated feeble dorsal
spines. Teeth rudimentary.
First Family—Labyrinthici.
Dorsal and anal spines present, but in variable numbers; ventrals
thoracic. Lateral line absent, or more or less distinctly interrupted.
Gill-opening rather narrow, the gill-membranes of both sides
coalescent below the isthmus, and scaly; gills four; pseudobranchiæ
rudimentary or absent.
Fig. 235.—Superbranchial organ of
Anabas.
Freshwater-fishes of the Cyprinoid division of the Equatorial
zone. They possess the faculty of being able to live for some time
out of the water, or in thick or hardened mud, in a still greater degree
than the fishes of the preceding family. In the accessory branchial
cavity there is lodged a laminated organ which evidently has the
function of assisting in the oxygenisation of the blood. In Anabas it is
formed by several exceedingly thin bony laminæ, similar in form to
the auricle, and concentrically situated one above the other, the
innermost being the largest. The degree in which these laminæ are
developed is dependent on age. In specimens from one inch and a
half to two inches and a half long there are only two such laminæ, a
third being indicated by a small protuberance at the central base of
the second or outer laminæ. In specimens of from three to four
inches in length the third lamina is developed, covering one-half of
the second. The edges of all the laminæ are straight, not valanced.
In specimens of from four to five inches a fourth lamina makes its
appearance in the basal centre of the third lamina. The other laminæ
continue to grow in their circumference, and their edges now
become undulated and slightly frilled. Cuvier and Valenciennes have
examined still larger specimens. The figure given by them and
reproduced here was taken from a specimen six or seven inches
long, and shows the superbranchial organ composed of six laminæ.
The air-bladder of the majority of these fishes is very large,
extending far into the tail, and, therefore, divided behind by the
hæmal spines into two lateral portions.
The Labyrinthici are generally of small size; they are capable of
being domesticated, and some of them deserve particular attention
on account of the dazzling beauty of their colours or the flavour of
their flesh.
Anabas.—Body compressed, oblong; præorbital and orbitals
serrated. Small teeth in the jaws and on the vomer; none on the
palatines. Dorsal and anal spines numerous. Lateral line interrupted.
The “Climbing Perch” (A. scandens) is generally distributed over
the Indian Region, and well known from its faculty of moving for
some distance over land, and even up inclined surfaces. In 1797
Daldorf, in a memoir communicated to the Linnean Society of
London, mentions that in 1791 he had himself taken an Anabas in
the act of ascending a palm tree which grew near a pond. The fish
had reached the height of five feet above the water, and was going
still higher. In the effort to do this it held on to the bark of the tree by
the preopercular spines, bent its tail, and stuck in the spines of the
anal; then released its head, and, raising it, took a new hold with the
preoperculum higher up. The fish is named in the Malayan language
the “Tree Climber.” It rarely attains a length of seven inches.
Spirobranchus from the Cape, and Ctenopoma from Tropical
Africa, represent Anabas in that continent.
Polyacanthus.—Body compressed, oblong; operculum without
spines or serrature; cleft of the mouth small, more or less oblique, not
extending beyond the vertical from the orbit, and little protractile.
Small fixed teeth in the jaws, none on the palate. Dorsal and anal
spines numerous; the soft dorsal and anal, the caudal, and the
ventral, more or less elongate in mature specimens. Caudal rounded.
Lateral line interrupted or absent.
This genus is represented chiefly in the East Indian Archipelago;
seven species are known; some of them have been domesticated on
account of the beauty of their colours, and several varieties have
been produced. One of them is to be mentioned, as, under the name
of “Paradise-fish,” it has been introduced into the aquaria of Europe,
where it readily breeds. It was known already to Lacépède, and has
been mentioned since his time in all ichthyological works as
Macropus viridi-auratus. In adult males some of the rays, and
especially the caudal lobes, are much prolonged.
Osphromenus.—Body compressed, more or less elevated;
operculum without spine or serrature. Small fixed teeth in the jaws,
none on the palate. Dorsal spines in small or moderate number; anal
spines in moderate or great number; ventral fins with the outer ray
very long, filiform. Lateral line not interrupted or absent.
Second Family—Luciocephalidæ.
Body elongate, covered with scales of moderate size. Lateral line
present. Teeth small. Gill-opening wide; pseudobranchiæ none. The
superbranchial organ is formed by two branchial arches, which are
dilated into a membrane. One short dorsal fin; dorsal and anal
spines none; ventrals composed of one spine and five rays. Air-
bladder none.
A small Freshwater-fish (Luciocephalus pulcher), from the East-
Indian Archipelago.
SECOND ORDER:
ACANTHOPTERYGII PHARYNGOGNATHI.
Part of the rays of the dorsal, anal, and ventral fins are non-
articulated spines. The lower pharyngeals coalesced. Air-bladder
without pneumatic duct.
First Family—Pomacentridæ.
Body short, compressed, covered with ctenoid scales. Dentition
feeble; palate smooth. The lateral line does not extend to the caudal
fin, or is interrupted. One dorsal fin, with the spinous portion as well
developed as the soft, or more. Two, sometimes three, anal spines;
the soft anal similar to the soft dorsal. Ventral fins thoracic, with one
spine and five soft rays. Gills three and a half; pseudobranchiæ and
air-bladder present. Vertebræ, twelve abdominal and fourteen
caudal.
Fig. 240.—Dascyllus aruanus. Natural size,
from the Indo-Pacific.
The fishes of this family are marine; they resemble the
Chætodonts with regard to their mode of life, living chiefly in the
neighbourhood of coral formations. Like them they are beautifully
coloured, the same patterns being sometimes reproduced in
members of both families, proving that the development and
distribution of colours is due to the agencies of climate, of the
surroundings and of the habits of animals. The geographical range of
the Pomacentridæ is co-extensive with that of the Chætodonts, the
species being most numerous in the Indo-Pacific and Tropical
Atlantic, a few extending northwards to the Mediterranean and
Japan, southwards to the coasts of South Australia. They feed
chiefly on small marine animals, and such as have compressed teeth
appear to feed on the small Zoophytes covering the banks, round
which these “Coral-fishes” abound. In a fossil state this family is
known from a single genus only, Odonteus, from Monte Bolca, allied
to Heliastes. The recent genera belonging to this family are:—
Amphiprion, Premnas, Dascyllus, Lepidozygus, Pomacentrus,
Glyphidodon, Parma, and Heliastes. About 120 species are known.
Second Family—Labridæ.
Body oblong or elongate, covered with cycloid scales. The lateral
line extends to the caudal, or is interrupted. One dorsal fin, with the
spinous portion as well developed as, or more than, the soft. The
soft anal similar to the soft dorsal. Ventral fins thoracic, with one
spine and five soft rays. Palate without teeth. Branchiostegals five or
six; gills three and a half; pseudobranchiæ and air-bladder present.
Pyloric appendages none; stomach without cæcal sac.