+52 (871) 1395 349

Marcela Lugo Esquivel bmarcelalugo@hotmail.com

in/marcelalugo
GRAPHIC DESIGN AND DIGITAL MARKETING

EDUCATION SKILLS

Instituto Tecnológico de Monterrey Software/Platforms

Monterrey, México- Currently
B achelor on Industrial Design
2017-Currently
Adobe Creative Suite: +4 years
EXPERIENCE
Wordpress/Shopify: 1 year

Préstamo Express Google Ads/Analytics: +1 year

May 2022 - Currently
Marketing & Digital Media coordinator
Establish and follow-up of digital campaigns.Generation of Meta Business Suite: 2 years
results repor ts based on analytics from Google and
MetaBusiness platforms
Mail Chimp: 2 years
I d e n t i f y a n d e xe c u t e d e s i g n o p p o r t u n i t i e s , l a y o u t o r g a n i z e
and manage entries for store branches image.
Produce a wide varie t y graphic content of print and digital HTML/CSS: 6 months
projects.Program social media campaigns calendar based
on monthly objective s and anually budge t for +3 brands

Krea Canvas
April 2021 - March 2022 Methodologies
Graphic & web designer
Estrategy boost and follow-up of digital campaigns within
Google and positioning of e-commerce in search engines. Design Thinking
A d i t t i o n o f s e l e c t i v e k e y w o r d s , b l o g a n d p a g e c o py
R e s e a r c h , e v a l u a t e a n d i m p r ov e c a t a l o g p r o d u c t s by
identif y new sales tendencies, creating unique designs Double Diamond
and closing obsole te inventor y
Monitoring and constant optimization of web page from SEO/SEM
Wo r d p r e s s p l a t f o r m b a s e d o n n e w t e n d e n c i e s a n d b e t t e r
practices

RUN 24
June 2021 - December 2021
Creative Leader
Super vise and coordinate a creative team for day to day LANGUAGES
and monthly brand content
C r e a t i o n a n d e xe c u t i o n o f e m a i l a u t o m a t e d c a m p a i g n s
within Mailchimp. Maintenance and grow of leads, Spanish - native
including research English- Advanced (B2)
Activate and grow an engaged communit y within all social
media platforms based on strategy
Collaborate across digital campaign based on a anually APTITUDES
budget. Generation of results repor ts based on analytics
from MetaBusiness platform

Tail Society
February 2019 - October 2021
Content strategist
Activate and grow an engaged communit y within all social
media platforms based on campaign strategies
Produce a wide varie t y graphic content of print and digital
projects.Program social media campaigns calendar based
on monthly objective s