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Employing Various Communicative Strategies in Topic Control and Topic Shifting

Different Situations: Nomination, Restriction, and Turn-


• Topic Control
taking
o it covers how procedural formality and
• Nomination
informality affects the development of
o a speaker employs nomination to
topics in a conversation
collaboratively and productively open or
o develops a topic by avoiding
establish a topic
unnecessary interruptions and topic
o the speaker opens a topic with the
shifts
people they are talking to
o allows the participants to take turns,
▪ the presented topic is clear and
contribute ideas, and continue the
truthful, and relevant
discussion
ex. Formal: “Today we will talk o is more commonly formal in nature
about…” because there will be a person of a
higher position, expertise, or influence
Informal: “Hey, have you
who will preside
heard?”
ex. “Let’s go back to the issue at
• Restriction hand.”
o a restriction in communication refers to • Topic Shifting
any limitation one may have as a o moving from one topic to another
speaker, constraining the response or o one part of a conversation ends and
reaction within a set of categories another part begins
o constrains or restricts the response of o works best when there is follow-through
the other person involved in the so that a new topic continues to be
communication situation discussed
▪ the receiver is encouraged to ex. Formal: “Our next agenda
respond only within a set of is...”
categories, instructions, or Informal: “By the way, I
preference that is made by the remembered that…”
sender o new topics can be raised abruptly and
ex. Formal: Leave the question for without clear verbal cues
later, let us listen for now.”
Repair and Termination
Informal: Please don’t shout.
Let’s talk this through” • Communicative Strategies
• Turn-Taking o use to overcome communication
o is the process by which people decide problems in order to convey their
who takes the conversational floor. intended meaning and avoid ambiguity
o There is a code of behavior behind o paraphrasing, substitution, coining new
establishing and sustaining a productive words, switching to the first language,
conversation, but the primary idea is to and asking for clarification
give all communicators a chance to • Repair
speak o overcoming communication breakdown
▪ someone involved in the to send more comprehensible messages
communication situation must o the speaker tries to understand the
be able to recognize when and receiver and vice versa
how to speak ex. “Here’s a clearer
▪ knowing when to speak depends explanation to that issue”
on watching out for verbal and o repeating is a good way of correcting one
nonverbal communication cues self and gives the speaker time to do just
that signal the next speaker that that
the previous speaker has o recasting means changing the form of a
finished, or that the subject message that cannot be understood
being discussed is done and a ▪ allows the speaker to say the
new topic can be introduced message in another way so that
ex. Formal: “Who wants to share the listener can understand
their thoughts next?” what is originally
incomprehensible
Informal: “Tell me about it, I’ll
listen”
• Termination • Informal Language
o Ends the interaction through verbal and o allows the use of nonstandard English
nonverbal messages that both speaker terms, colloquial vocabulary, and
and listener send to each other typically shorter sentence structures
o is quick and short ❖ Register
▪ sometimes it is prolonged by o the technical term for the term for the
clarification, further questions, form of language
or the continuation of the topic o there are different registers of any given
already discussed language depending on the formality of
the communication setting, participants,
Shift in Speech Context, Speech Style, Speech topic, and other factors
Act and Communicative Strategy that Affects the o may also change because of a shift in
Language Form topic or setting
Change in any part of the communication process brings • SHIFT IN COMMUNICATION
change to the entire process. o affect the form of language being used
o does not concern the variety of
▪ change from one speech style to another, one languages but may take the forms that
speech context to another or from one reflect the types of sentences (Lander,
communicative strategy directly or indirectly 2016)
affects the entire communication process ❖ Application of Language form in Speech
Context
• LANGUAGE FORMS o blend of language forms is observed in
o deals with the internal grammatical Intrapersonal and Interpersonal
structure of words and phrases as well communication
as the words themselves ▪ both use formal and informal
o can be formal or informal language
o Speech style (Formal and Frozen):
ex. purchase is formal while buy is
Declarative then later on shift to
informal
Interrogative in Consultative style
o Declarative (making statements), because we are asking for clarifications
Interrogative (asking questions), ▪ for Speakers: shift the blend of
Imperative (commands or requests), declarative, interrogative and
Exclamatory (expresses strong emotion) exclamatory in casual and
o refers to the so-called surface features intimate style of communication
of language and how these are arranged o language form in speech acts also
o also changed with the change of changes
vocabulary and strategy ▪ declarative for Assertive and
o also shifts depending on the Declaration
environment or the atmosphere where ▪ mostly exclamatory form in
communication takes place Expressive Speech Act
❖ Form ▪ Imperative language form when
o is the style in which a piece of text is we give Directives and
written (e.g. novel, short story, play, Commissive
dramatic monologue, and sonnet) ▪ For Communicative strategies
o refers to the shape and structure of (Nomination, Turn-taking, Topic
something Control) use mixed forms of
o organization, placement and relationship Interrogative and Imperative
between things ▪ For Topic Control, Repair and
❖ Language Termination, we mostly use
o is considered as the vocabulary used declarative and exclamatory
within a text including language devices, forms of sentences
such as pathetic fallacy, personification, • Language Structure
direct speech and metaphor o language is a “nested structure”
❖ Formal language o human language involves two types of
o is characterized by the use of standard structures
English, more complex sentence ▪ elements from a finite set of
structures, infrequent use of personal meaningless “sounds” are
and lack of colloquial or slang terms combined into meaningful
“words” and parts of words, • Dyad
known as “morphemes” o occurs between two people and small
group conversations with our friend or
Affects the Duration of Interaction
group of friends
• Duration of Interaction ▪ as speakers: we more
o depends on content or knowledge of a comfortable to speak and show
communicator on certain thing our real identity or character as
o also depends on the manner, in speech a person to our communicator
context, when we are having an ▪ unlike when we are talking to
intrapersonal communication, which someone who has authority and
refers to communication that centers on power over us (teacher,
one person where the speaker acts both supervisor, pastor) the
as the sender and the receiver of interaction is more limited and
message restricted when it comes to the
▪ is short because it is merely choice of words, gestures, facial
done when we are thinking or expressions and duration of
analyzing something alone interaction
o unlike in interpersonal communication, • Formal Speech
there is an exchange of information, o the speaker’s role is to deliver an
ideas, feelings, and meaning between important message or information
two or more people through verbal towards his/her audience
and/or nonverbal methods o to look more credible as a keynote
o the duration of interaction when we are speaker they use formal language (too
having an intimate conversation with our much, awkward, and unnecessary
family member/s and having casual movement should be avoided)
conversation with our friends are shorter o credibility/ethos: the perception of the
than having consultative formal and audience that the speaker is well
frozen conversation prepared and qualified to speak on a
▪ intimate and casual style of topic
speech use short and ▪ two kinds of Credibility:
incomplete utterances in which antecedent credibility (the
grammar and proper word reputation that precedes you
choice are not given importance before you give your speech)
o consultative, formal and frozen and consequent credibility (the
conversations dictate appropriate credibility you develop during
language the course of your speech)
▪ use complex, well structured, • Audience Analysis
logically sequenced and o very important in building good
strongly coherent sentences relationship towards your audience
o in Intimate and Casual conversations o involves identifying the audience and
can also make long duration of adapting a speech to their interests,
interaction since the communicators in level of understanding, attitudes and
these styles are not bounded with the beliefs
topic or subject they want to discuss or ▪ when people became part of the
talk to audience members in speech
o depends on time situation, they bring with them
▪ sometimes people are deprived expectations about the
to express their own ideas and occasion, topic and speaker
feelings because other are very ▪ violating audience expectations
unconscious and unmindful in can have negative impact on the
taking too much time in effectiveness of the speech
conversation o taking an audience-centered approach is
▪ the length of the answer is only important as it will improve the speakers
restricted with the question effectiveness if the presentation is
asked created and delivered in an appropriate
manner.
Affects the Relationship of Speaker • Intimate
- it is usual for us to communicate depending on o used by participant who share a very
our relationship with our communicator/s close relationship (very close friends,
siblings, husband and wife, parents and ▪ sources should be up-to-date,
children) reliable and directly relevant to
o the participant share a completely the topic
private vocabulary, making it difficult for ▪ a speaker should cite and use
other who are outside of the group to their own experiences with the
understand topic
• Casual ▪ if you want to appear objective,
o use jargon, slang, or vernacular language you need to show your ideas and
o very common among peers and friends experiences that corresponds
with others
Affects the Following: Role and Responsibilities o Make the topic relevant
of the Speaker o Select a topic that holds a high degree
Communication is divided into elements which help us of interest for you
better understand its mechanics and process. ▪ Listeners who feel at a loss for
topic idea will turn their
- Simplest form: sender, message, recipient (other attention to their own lives and
includes the channel: vehicle which your activities
message travels)
Affects the Message
• Basic Roles and Responsibilities of the
• Message
Speaker
o refers to the information, ideas, or
o The speaker generates an idea
thoughts conveyed by the speaker in
▪ the source of information or
words or in actions
message is from the speaker
o “the message is the stimulus or meaning
and convey the idea into words
produced by the source for the receiver
o The speaker encodes an idea or convert
or audience” McLean, S. (2005)
the idea into words or action
o You need to be clear about what
o The speaker transmits or sends out a
message you want to communicate
message
o Decoding: involves putting your message
• The speaker as a presenter
into a format that you can send, and that
o Prepare the message
the receiver will be able to easily
o You have to adjust for the
understand or “decode”
characteristics of the target audience,
o a key part for having a successful
the dynamics of the situation, and your
message is knowing you audience
particular strengths and weaknesses
▪ failing to understand and
o Be responsible for creating the desired
respect who it includes will
effect in your audience
likely result in your message
▪ Do you want them to be
“falling flat” and might be
persuaded about your advocacy,
misunderstood, dismissed or
or do you want them to be
even ignored
entertained?
• Parts of a Message
• A speaker on whatever type of speech he
o Attention statement
delivers must show
▪ is used to capture the attention
o Credibility
of your audience
▪ must cite reputable sources
▪ “what’s in it for me”
▪ make sure that facts are
o Introduction
accurate
▪ make a clear statement of your
▪ must cover point in enough
topic; this is also the time to
detail
establish a relationship with
▪ it will also be helpful if you help
your audience
your audience identify you (wear
▪ create a common ground with
appropriate and attractive attire)
the audience, drawing on
and relating to listeners’
familiar or shared experiences,
situations, feelings and motives
or by referring to the person who
o Knowledge on the topic
introduced you
▪ must present accurate and
o Body
complete information
▪ present your message in detail,
using any of a variety of
organizational structures
▪ it is important to make your ▪ formal speech: one needs to
main points clear, provide look professional to gain respect
support for each point, and use and credibility
transitions to guide your readers o Eye contact
or listeners from one point to the ▪ believed to be the most
next expressive source of nonverbal
o Conclusion communication
▪ should provide the audience ▪ audience contact is a significant
with a sense of closure by way to involve the listeners and
summarizing your main points keep them connected in the
and relating them to the overall communication+
topic o Body language (kinesics)
▪ is important to focus on your ▪ the speaker has to use his body
organizational structure again appropriately, naturally, and
and incorporate the main dynamically in delivering a
elements into your summary, speech
reminding the audience of what ▪ communicative signals: facial
you have covered expressions, gestures, postures,
o Residual message and body movements
▪ a message or thought that stays ▪ facial expressions reveal the
with your audience well after the speaker’s attitude towards the
communication is finished topic he/she is discussing
▪ is an important part of your ▪ head and hand gestures direct
messgae attention or emphasize
reactions
Speech Delivery o Voice (paralanguage)
• Speech Delivery ▪ this has to do with how you say
o is the manner a message is what you say
communicated orally and visually by ▪ refers to all its elements such as
one’s use of voice, face, and body rate, volume, pitch, quality,
o the person must know his/her content, pronunciation, enunciation,
organize the structure to make sense, stress, and pauses
and communicate it in a compelling way • Techniques and tips to help you deliver your
o the speaker should be mindful of their speech well
speech context, speech style, speech 1. Use a conversational style more
act, and the communicative strategies often
they uses 2. Look at your audience members in
• Nonverbal Cues the eyes so they will feel that they
o Space (proxemics) are part of your speech
▪ the speaker may or may not be 3. Remember to adjust your volume to
able to estimate how far the the size of the audience and the
listeners will be from you or venue
even how the listeners will be 4. Vary your rate or speed to keep your
seated audience interested and to avoid a
o Time (chronemics) monotone pattern
▪ covers time management, 5. Master your voice and find your pitch
starting and ending on time and level (high or low)
allotting time properly to the 6. Use pauses when you emphasize
different sections of the talk: the most important words, phrases,
introduction, body, and or sentences
summary 7. Pronounce and enunciate words
o Appearance correctly
▪ refers to the speaker 8. Avoid fillers or expressions that
himself/herself because the substitute actual words in your
audience first sees the speaker speech because these words are
before they get to hear him/her distracting (e.g. “like”, “um”, “ah”,
and listen to what he/she has to “uh”, and “er”)
say 9. Start your speech by standing
straight and balancing your weight
10. Use precise movements. Avoid o Learn your time limit and calculate your
distracting mannerisms like swaying word count
back and forth, leaning on the o No matter how long the speech, always
podium divide it into five parts: Introduction,
11. Avoid having a poker face or a highly point 1, point 2, point 3, and a
animated face conclusion
12. Dress properly and appropriately o Vary your speaking speed
13. Observe ethics by coming prepared, o Write for the ear rather than the eye
being honest with your words, being o Be brief
polite, avoiding offensive words, etc.
14. Breathe in and out to relax before
Logical Organization
your speech • Categorical/Topical
o the categories function as a way to help
Audience Analysis the speaker organize the message in a
consistent fashion
• Audience Analysis o goal: to create categories (or chunks) of
o entails looking into the profile of your information that go together to help
target audience support your original specific purpose
• Comparison/Contrast
The profile includes the following categories
o this pattern lends itself easily to two
o Demography main points, you can also create a third
- age range, male-female point by giving basic information about
ratio, educational what is being compared and what is
background and being contrasted
affiliations or degree • Chronological
program taken, o places the main idea in the time order in
nationality, economic which items appear – whether backward
status, and academic or or forward
corporate designations • Causal
o Situation o is used to explain cause-and-effect
- time, venue, occasion, relationships
and size o your speech will have two basic main
o Psychology points: cause and effect
- values, beliefs, • Problem-Cause-Solutions
attitudes, cultural and o you describe a problem, identify what
racial ideologies and you believe is causing the problem, and
needs then recommend a solution to correct
o Interest and knowledge the problem
- uniqueness of the
speaker’s topic and Word Choice
general amount of • Word Choice
information that the o a word is the simplest part of any
audience possesses on language
a topic o communicating or delivering ideas or
Principles and Effective Speech Writing: Duration of thoughts, one must use a proper word
Speech o is a person’s choice or selection of
words
• Duration o there are many factors which determine
o The length of the time that something or compel a person for a word choice
continues- in this case your speech o is an important part of any
o the speaker should speak depending on communication
a wide range of factors o is a manner in which something is
▪ the audience expressed in words
▪ the subject matter o is the style of expression
▪ your role • Factors that Influence Good Word Choice
▪ the mood o Meaning
• Five Ways to Write a Better Speech ▪ words can be chosen for either
considering Duration their denotive meaning (the
definition you’d find in a ▪ Emphasize positive words
dictionary) or the connotative ▪ Avoid overused words
meaning like the emotions, ▪ Avoid obsolete words
circumstances, or descriptive • Importance of Word Choice
variations the word evokes o Being a speaker, you must develop the
o Specificity habit of using correct words
▪ words that are concrete rather o If you use an incorrect word, the
than abstract is more powerful message you deliver will not be
in certain types of writing, understood as it meant to be
specifically academic works o Incorrect word choice leads to the
and works of nonfiction misunderstanding among the audience
▪ abstract words can be powerful o Sometimes makes a situation awkward
when creating poetry, fiction, or and unclear
persuasive rhetoric o an incorrect word makes no sense
o Audience o correct word choice increases the
▪ is the person or persons for impact on one’s mind
whom a piece of work is o reveals the attitude of a person
intended • Ways of Improving the Choices of Words
o Level of Dictation o Focus on the tone of diction or
▪ directly relates to the intended communication
audience o Pick words that match with the tone
▪ is classified into four levels of o Use a dictionary or thesaurus for finding
language synonyms and antonyms
a. Formal – denotes serious o Focus on the age-group of the audience
discourse o Improve your vocabulary
b. Informal – denotes relaxed o Learn some metaphors
but polite conversation o Learning the meaning of the words as
c. Colloquial – denotes much as you can
language in everyday usage o Use new words in sentences for practice
d. Slang – denotes new, often o Differentiate between parts of speech.
highly informal words and ▪ Learn the difference between
phrases that evolve as a the words used as a noun,
result sociolinguistic adverbs, verbs or adjective
constructs (age, class, o Avoid redundancies
wealth status, ethnicity, o Avoid awkward, vague and unclear word
nationality, and regional o Do not use the word only because
dialects) others are using it
o Tone o Replace general words with more
▪ is an author’s attitude toward a specific ones
topic o Learn to use a single word in different
▪ is a powerful tool that writers situations to give different meaning
use to achieve a desired goal or o Use bias-free language or word
purpose o Use politically correct words
o Style o Try to use words clearly and only when
▪ is an essential element int eh needed
style of any writer o Try to simplify your content or writing
▪ audience may play a role in the before delivering
stylistic choices a writer makes o Use proper diction
▪ is the unique voice that sets one o Avoid slang
writer apart from another o Avoid jargon practice a lot
• Word Selection for Composition
o Appropriate word choice allows Grammatical Correctness
students to display their knowledge, not
“Achieving grammatical correctness is a matter of both
just about English, but with regard to any
knowledge—how to recognize and avoid errors—and
given field
timing: when to narrow your focus to proofreading” David
o Six Principles of Word Choice
Rosenwasser and Jill Stephen (Writing Analytically,
▪ Choose understandable words
2012)
▪ Use specific, precise words
▪ Choose strong words
• Common Errors in Grammar and Punctuation 6. Sentences
1. Indefinite referents o sentence errors include use
o avoid using “it”, “there”, and of incomplete sentences
“this” when no specific (marked as “sentence
referent precedes fragment” or “frag”), run-on
2. Shifts in person or point of view sentences, and comma
o be consistent with the use splices
of “you”, “they”, and “I” a. Incomplete sentences –
o each of these pronouns consists of a subject and a
represents different point of predicate
view b. Run-on sentences – is
a. First person: I, me, we, us actually two or more
b. Second person: you sentences run together
c. Third person: her, him, he, without punctuation
she, they, them 7. Comma splices
3. Such as o are like run-on sentences
o Examples should be except that the writer
introduced by “such as” places a comma between
rather than by “like” the two clauses
4. Lack of Agreement o commas cannot connect
o two parts of a sentence do two independent clauses
not agree in kind unless a conjunction (“and”
o lack of agreement in student or “but”) also is used
papers occurs in a variety of o usually a semi-
ways: colon can repair a
a. noun and verb – a sentence with a
plural noun may not comma splice
agree in number 8. Punctuation
with the singular o Helps convey the precise
verb (vice versa) meaning of a sentence – an
b. nouns and in fact can even change the
pronouns – a meaning,
pronoun may not a. Comma – tells the
agree with its reader to pause and
antecedent noun assimilate information.
5. Critical differences Also used to separate
o Certain words are similar in the items in a series
meaning to each other but b. Colon – introduces a list
are used in slightly different or a summation. It can
ways also be used to link an
a. “Less and fewer” – idea that has been
are different. If you introduced in an
can count it, use independent clause
“fewer”; if not, use c. End punctuation –
“less” period, question mark,
b. “Like and As” – are and exclamation mark
used to indicate (denotes the end of a
comparisons, but sentence)
the former d. Parentheses – enclose
precedes a noun words that are not
phrase while the directly related to the
latter is used before main thought of the
a verbal expression sentence but provide
c. No such word important information,
d. Quote (verb) and or to provide examples
Quotation (noun) e. Dash – signals a sudden
e. Which () and That change of thought or
should not be used break in a sentence.
interchangeably Can also be used in
place of parentheses to • Things to keep in mind to grip your audience
emphasize information with voice modulation
f. Apostrophe – indicates 1. Emphasis
that letters are missing o putting a pressure on keywords,
from a contraction, or syllables to provide contrast to
show possession words in bringing out the desired
9. Capitalization meaning
o helps convey information o allows to sound clear and
o the first word of every attractive
sentence is capitalized, 2. Pauses
signaling that a new o providing a few pauses can
sentence has begun greatly improve the impact of a
speech
Articulation and Modulation 3. Volume
• Articulation o plays a key role in the clarity of
o you modify the sound by movement of your speech and is an easy way
to modulate your vocal tones
the teeth, tongue, and lips into
recognizable patterns 4. Pace or Speech Speed
o refers to the speaker’s skill in o changing pace from slow to fast
pronouncing the words of the speech or vice-versa is required
since clear diction effectively transmits depending on the situation
the message o always be at speed that the
o the act of vocal expression; utterance or listener can understand
o delivering the speech with the
enunciation
a. breathing (you get air into a storage right pace within your comfort
chamber) zone is the goal
b. phonation (process by which you 5. Inflection
force air into vibration by the action o the ups and downs of words
of the vocal folds) o combining inflections links
meaning and feeling with words
c. resonation (your mouth, nose and
throat cavities amplify the sound so o level inflection: will sound dull
you can hear it) and monotonous
d. articulation (modify the sound by the o upward inflection: a manner
movement of the teeth, tongue, and that provokes a response from
the lips into recognizable patterns) your audience or listener. End
o the formation of clear and distinct your sentence on a higher note
sounds in speech o downward inflection: state a
o incredibly important during a speech fact or make a statement that
delivery showcases confidence and
certainty, end your sentence on
• Voice Modulation
a lower note
o is the skill which helps you to emotion
6. Power
into the message you want to convey
o always try to create sound
o helps decorate your sentence with the
coming from your abdomen and
expression, proper emotions and perfect
not from your throat and nasal
use of the pitch
o make it sound commanding by
o is when you control or adjust your voice
putting intensity on the voice
(louder or softer, faster or slower,
dramatic or emotional) Stage Presence
▪ it’s a change in stress, pitch,
loudness, or tone o the voice • Stage Fright
and an inflection of the voice o is the feeling of being afraid to speak or
that gives your voice mood perform in front of the crowd
meaning and sounds attractive o the feeling of anxiety that we feel even
o without voice modulation you would before the actual talk or performance
speak in a continuous, monotonous • Steps in Obtaining stage presence
pitch or tone 1) Preparation
o Preparations before the actual stage
act or performance is extremely
important
o tips in preparation: • Gestures and Movements
i. Plan your performance – it o Gestures: involves the use of your arms
allows you to consider the and hands to express yourself more
possible outcomes of your o Movements: how you move your body
performance. Gives you a from one location point to another
direction, reduces possible
mistakes, and give you the Rapport with the Audience
freedom to do whichever
• Rapport
you really wanted to do
o is simply defined as the trust and
ii. Believe and Be Confident –
connection that a speaker creates with
you may not be as bad as
his/her audience
you think in being a speaker
o necessary to build rapport in public
iii. Know you speech, be
speaking specifically if the goal is to
interested and passionate
influence the emotions and way of
– you become more
thinking of the audience
confident when you know
o a good rapport makes the speaker exude
what you are saying
credibility and confidence
iv. Practice to perfect – run
o without rapport, your audience will not
through your plans and
be engaged and will find a hard time
practice your speech again
connecting to your speech
and again
• Establish a good rapport
v. Simplify
1) Make a good first impression
vi. Learn to collaborate
o Dress appropriately, look
2) Performance Proper
pleased, clean, and organized
i. Stay Positive and Stay
o Demonstrate friendliness and
Focused – your mood can
sincerity through your actions
greatly affect your
and statements
performance
2) Have an accommodating body
ii. Observe the audience and
language
observe yourself – do not
o your body language should
be disturbed or dismayed
demonstrate warmth
when the audience does not
3) Use a lower rate of speech
show interest on your
o put your audience at ease
speech
4) Make the audience the focus of your
3) Post-Performance
presentation
i. Evaluate speech after the
o ask and interact with your
performance
audience at the start of your
ii. Ask feedback, comments
speech
and suggestions from
5) Reveal some vulnerability
others
o you should trust your audience
Facial Expressions, Gestures and Movements for them to trust you back
6) Manage expectations
• Facial Expression o Present an outline of what the
o is the aspect and general appearance of audience should look forward to
the face in your speech for them to know
o is important in speech because it what to expect
conveys nonverbal messages along with 7) Manage the energy levels
the words that people hear from the o When the speech is too long and
speaker dragging, the energy lowers and
o help the audience understand the mood rapport breaks
of the speech and the feelings of the
speaker
o adding facial expression makes the
speaker more entertaining and helps
maintain audience attention throughout
the speech
• Eye Contact
o is how the speaker gazes the audience
members

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