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ACTIVITY 1

COURSE: MM ELEC 2 STRATEGIC MARKETING MANAGEMENT

COLLEGE INSTRUCTOR: JADE ALLYSON CRUZ

Read carefully and follow the instructions; otherwise, it can lead to a deduction of your
final score.

1. Format:
a. Font size – 12
b. Font – Arial
c. Double Spacing
2. Please submit through WORD Format
3. Deadline is September 22, 2023, at 11:59 p.m.
4. Please send it to my e-mail, jadecruz.lspu@gmail.com
5. Subject Format: <SURNAME_SUBJECT_DATE OF SUBMISSION>

QUESTIONS:

1. What is Strategic Marketing Management?


2. What are the four (4) components of Marketing Mix? Explain each component.
3. In your own words, why do you think the four (4) components are essential in
Strategic Marketing Management?

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