Social Media Strategy

Posting Platform
Facebook
● Create a Facebook business account page
● Write a bio with keywords that help to search and rank
● Add website link to bio
● Write in bio your brand and personality
● Write in bio what you do and who you serve
● Write in bio your contact details and company info
● Write in bio where to shop for your products
● Write in bio how to contact your team
● Facebook business page logo size 320 by 320 pixels
● Facebook cover photo size 820 wide 462 tall pixels
Instagram
● Create an Instagram business account
● Write a bio with keywords that help to search and rank
● Add website link to bio
● Write in bio your brand and personality
● Write in bio what you do and who you serve
● Write in bio your contact details and company info
● Write in bio where to shop for your products
● Write in bio how to contact your team
● Profile picture with 320x320px dimensions
Youtube
● Create a YouTube channel account
● Write a bio with keywords that help to search and rank
● Add website link to bio
● Write in bio your brand and personality
● Write in bio what you do and who you serve
● Write in bio your contact details and company info
● Write in bio where to shop for your products
● Write in bio how to contact your team
● YouTube banner size is 2560 x 1440 pixels
● YouTube profile picture size of 800 x 800 pixels
Twitter
● Create a Twitter business account
● Write a bio with keywords that help to search and rank
● Add website link to bio
● Write in bio your brand and personality
● Write in bio what you do and who you serve
 ● Write in bio your contact details and company info
● Write in bio where to shop for your products
● Write in bio how to contact your team
● Twitter profile image size 400px by 400px
● Twitter header images size 1500x500 pixels

Linkedin

● Create a LinkedIn business account page

● Write a bio with keywords that help to search and rank
● Add website link to bio
● Write in bio your brand and personality
● Write in bio what you do and who you serve
● Write in bio your contact details and company info
● Write in bio where to shop for your products
● Write in bio how to contact your team
● LinkedIn banner photo size 1584x396p
● LinkedIn profile photo size 400x400p

Pinterest

● Create a LinkedIn business account page

● Write a bio with keywords that help to search and rank
● Add website link to bio
● Write in bio your brand and personality
● Write in bio what you do and who you serve
● Write in bio your contact details and company info
● Write in bio where to shop for your products
● Write in bio how to contact your team
● Pinterest profile photo is 165 × 165 pixels

Posting Time/Day
● Working weekdays: Post during lunch hours between 12:00 PM and 1:00 PM
or in the evening from 5:00 PM to 6:00 PM
● Evenings between 7:00 PM and 9:00 PM
● Best days to post: Tuesdays and Wednesdays
● Worst days to post: Sundays

Posting Size/Type
Instagram

● Photo post:- Monday, Thursday (size 1080x1080p)

 ● Carousels post:- Tuesday, Friday (size 1080x1080p)
● Reel post:- Wednesday, Saturday (size 1080x1350p)
● Story post:- Daily (size 1080x1350p)

Facebook

● Photo post:- Monday, Wednesday, Friday (size 1080x1080p)

● Reel post:- Tuesday, Thursday, Saturday (size 1080x1350p)
● Story post:- Daily (size 1080x1350p)

YouTube

● Video Post:- Monday to Saturday (size 1920x1080p)

Twitter

● Photo post:- Monday, Wednesday, Friday (size 1080x1080p)

● Reel post:- Tuesday, Thursday, Saturday (size 1080x1350p)

Linkedin

● Photo post:- Monday, Wednesday, Friday (size 1080x1080p)

● Reel post:- Tuesday, Thursday, Saturday (size 1080x1350p)

Pinterest

● Photo post:- Monday, Wednesday, Friday (size 1080x1080p)

● Reel post:- Tuesday, Thursday, Saturday (size 1080x1350p)

Posting Tags
Make Your Content Searchable. The first and most obvious benefit is that it makes
your content searchable. People can find your article or blog post by searching for
the tag(s) you've used. It is helpful if they're looking for information on a specific topic
and don't know where to start looking.

● Increased engagement: Tagging can increase the number of comments, likes,

and shares on a post.
● Strengthened connections: Tagging can show that you value someone's input
or appreciate their work.
● More exposure: Tagging allows your post to be seen by the tagged person's
followers.
● Cross-promotion: Tagging other accounts can help you reach more people
with relevant interests.
● Brand visibility: Tagging can allow others to share your post with their own
audiences.
Tagging can be done in a photo or in the text of your post. It notifies the person that
you've tagged them unless they've disabled notifications. It also creates a hyperlink
to their profile in your post, so your followers can click on the link and see their profile
page.

Posting Content Keyword (to rank)

Incorporating keywords into social media content can have several benefits,
including:

● Visibility: Helps your brand's visibility and gain organic traffic

● Audience: Helps you reach your target audience
● Search engines: Optimizes your content for search engines
● Engagement: Can help user engagement thrive
● Brand identity: Solidifies your brand identity online
● Customers: Maximizes opportunities with current customers

Here are some tips for using keywords in social media posts:

● Use long-tail keywords in your titles, captions, and body text

● Appeal to the algorithm to broaden your reach
● Strategize with keywords to write better social media posts
● Provide relevant search results to help your audience better meet their needs