CRUNCHY CROP CRAVINGS

Business Plan

Presented to the
City of Bogo Senior High School
Cogon, Bogo City, Cebu

In Partial Fulfillment
Of the requirements in Entrepreneurship

HUMSS KANT
Aballe, Geraldine A.
Alingasa, Jhoncel M.
Ampoloquio, Marian Kate
Bercero, Ev Merianne O.
Cuico, Ma. Leilah T.
Camay, Rhajoy
Lepiten, Julia O.
Ortega, Ashly Kaye
Villamor, Rhian
Verallo, Kenn Joshua
Altaya. Ian Louis

Submitted To:

Bea D. Masong

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 TABLE OF CONTENTS

EXECUTIVE SUMMARY --------------------------------------------------------------------------- 3

COMPANY OVERVIEW ---------------------------------------------------------------------------- 4
Business Structure--------------------------------------------------------------------------------------- 4
Nature of the Busines ------------------------------------------------------------------------------------ 4
Industr ---------------------------------------------------------------------------------------------------- 4
Background Informatio -------------------------------------------------------------------------------- 4
Business Objective ------------------------------------------------------------------------------------- 5
Team ---------------------------------------------------------------------------------------------------- 5
MARKET ANALYSIS --------------------------------------------------------------------------------- 6
Market Size----------------------------------------------------------------------------------------------- 6
SWOT Analysis ------------------------------------------------------------------------------------------ 6
PRODUCTS AND SERVICES ----------------------------------------------------------------------- 7
CUSTOMER SEGMENTATION -------------------------------------------------------------------- 7
MARKETING PLAN ---------------------------------------------------------------------------------- 8
Price-------------------------------------------------------------------------------------------------------- 8
Product---------------------------------------------------------------------------------------------------- 8
Promotion ------------------------------------------------------------------------------------------------ 8
Place ------------------------------------------------------------------------------------------------------- 8
LOGISTICS AND OPERATIONS PLAN ------------------------------------------------------------ 8
Supplier -------------------------------------------------------------------------------------------------- 9
Production------------------------------------------------------------------------------------------------- 9
Facilities ------------------------------------------------------------------------------------------------ 10
Equipment ---------------------------------------------------------------------------------------------- 10
Inventory ----------------------------------------------------------------------------------------------- 10
FINANCIAL PLAN--------------------------------------------------------------------------- 11 --- 12

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 EXECUTIVE SUMMARRY

The Crunchy Crop Cravings business plan was presented to City of Bogo Senior High
School in Cogon, Bogo City, Cebu. The plan consists of 11 partners, led by Julia Lepiten, who
will operate as a partnership. The business focuses on selling affordable, unique, and delicious
chicken crispy crops, which are popular among students during lunchtime. The team consists
of 11 members, led by Julia Lepiten, who will handle the production supplies. Rhajhoy Kriz
Camay will design the logo for the business. The products will be distributed and produced by
all members, divided into four groups: Jhoncel Alingasa and Geraldine Aballe, Ma. Leilah
Cuico and Kent Joshua Verallo, EV Merianne Bercero and Ashley Kye Ortega, Ian Louis
Altaya, Rhian Villamor, and Marian Kate Ampoloquio. The team will also schedule the making
and selling of the crispy fried chicken crops. The business plan aims to earn a monthly revenue
of PHP 500 from the sales of Crunchy Crop Cravings.

Crunchy Crop Cravings targets students at City of Bogo Senior High School, offering a
crispy chicken crop (butchi) that caters to their cravings. The team consists of 11 members,
with strengths in cooking, selling food, and communication skills. They offer two flavors: spicy
and non-spicy, and customers can choose their own sauces.The ideal customer is anyone
between the ages of 16 and 55 who enjoys chicken and is looking for a cheap yet delicious
meal. The marketing plan includes a price of Php 20 for a single set of buchi and Php 5 for
hanging rice (puso).

Promotion will involve the team conducting rounds every 10:00 am to 11:30 am in the
school, introducing the food to teachers, students, and school administrators. The location will
be at City of Bogo Senior High School, where the entrepreneurs are graduating students.
Logistics and operations will involve the team in production, as cooking is time-consuming.
Chicken crop is a popular Filipino street food made from deep-fried chicken intestines, which
are cleaned, boiled, and deep-fried.

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 COMPANY OVERVIEW

Business Structure

The business "CRISPY CROP CRAVINGS" will operate as a partnership, with 11

partners led by Julia Lepiten. Profits and losses will be shared equally among all partners,
regardless of their roles in the business. Each partner is expected to be actively involved; there
are no passive partners allowed.

Nature of the Business

Crunchy Crop Chicken will be sold to the students, teachers, and school administration.
Also, the team will make sure that they will be satisfied and happy with our food because our
business is giving "street food" that has been rounded up inside the school.

Industry

Crunchy Crop Cravings operates mainly in the food industry. This is one of the students'
favorites during lunch time, you can buy here and it is very affordable and you will be satisfied
with its taste, it is the “chicken crispy crops”. Chicken crispy crop is one of the unique foods
that you will surely come back for because of its taste and uniqueness, that everyone could
convince to buy this.

Background Information

Crunchy Crop Savings is the group name of students who owned the chicken crispy
crop, a student of City of Bogo Senior High School, with some members that have experience
selling or are resellers. Before coming up with the idea to sell chicken crops, they planned to
sell manggo that would surely capture the eyes of their target buyers. Upon experiencing eating
the chicken crop in Pantaland, they knew it was the perfect food to sell. It is not new, but it is
a yummy and crunchy food that could make a customer awaken from their hungry stomach
into a full stomach.

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Business Objectives

Julia Lepiten and her team will launch Crunchy Crop Craving first through the social
media platform Facebook to inform the market of the business. After a month, Julia and her
team aim to earn a monthly revenue of PHP 500 from the sales of Crunchy Crop Cravings

Team

CRUNCHY CROP CRAVINGS consists of 11 members and is led by Julia Lepiten. She
is responsible for handling the supplies of the production. The person who will design the logo
for crunchy crop cravings is Rhajhoy Kriz Camay. The products will be distributed and
produced by all members separated into 4 groups: Jhoncel Alingasa and Geraldine Aballe, Ma.
Leilah Cuico and Kent Joshua Verallo , EV Merianne Bercero and Ashley Kye Ortega, Ian
Louis Altaya, Rhian Villamor and Marian kate Ampoloquio. Furthermore, the team’s hall make
a schedule for the making of crispy fried chicken crop and their selling period.

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 MARKET ANALYSIS

Market Size

Crispy fried chicken crop target are the student of city of bogo senior high school with
the total of 1,083.

Upon doing research for the market of crispy fried chicken it show that manny filipino
choose chicken crop over other street foods, up untill now chicken crop is one of the famous
filipino street foods.

Significantly, revenue of crispy fried chicken will be US$17 in 2024. Prices start from
Php 50, with Php 5 for hanging rice

SWOT Analysis
Positive
Internal Strengths
- Has an experience on
cooking the Chicken Crop. -
The team has an experience
in selling foods. - The team
knows how to communicate
and can persuade the people
to buy. - The team consist 11
members which is the best
advantage. because the more
the merrier
Negative
Weaknesses
- Not all members of the
team knows how to cook the
Chicken Crop. - Most of the
team members don’t have an
experience on selling food. -
Half of the team members
have a low confidence and
afraid of communicating
they don’t know.

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 PRODUCTS AND SERVICES

Crispy Crop Cravings is a crispy chicken crop (butchi) that can fill the
mouths of every customer and satisfy their cravings. The customer can freely
choose what kind of crispy chicken crop they want—spicy or not. The ingredients
the team will need to cook the product are chicken crops, oil, crispy fry, and other
seasonings. The team will also prepare hanging rice (puso) to be paired with the
chicken crops. The team will cook with these two delicious flavors:

• Spicy Crispy Chicken Crop

• Non-Spicy Crispy Chicken Crop

The customers can pick or choose their own sauces that will be prepared by the
team.

CUSTOMER SEGMENTATION
The ideal customer for Crunchy Crop Craving is anyone who works or attends classes
at City of Bogo Senior High School, enjoys chicken, and is searching for a cheap yet
delicious meal. These customers are between the ages of 16 and 55. The client ought to spend
money or have an allowance.

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 MARKETING PLAN
Based on Crunch Crop Craving’s ideal customer, here’s an overview of the

Marketing plan.

Price

Considering the expenses involved in ordering ingredients for buchi at Crispy Crop
Cravings, each item will be personally cooked and blended to ensure top quality. Reflecting
the time and effort put into production, prices will be set accordingly: Php 20 for a single set
of buchi and Php 5 for hanging rice (puso).

Product

Crunchy crop cravings gives a solution to this specific problem - students get hungry after
class but the money they have is insufficient to buy fancy meal. Crunchy Crop Cravings
purpose is to have the student a delicious meal with affordable price, this makes sure to put
forth delicious products the consumers can enjoy.

Promotion

The Crunchy Crop food business will rely only on one promotional strategies, which is the
team will do rounds every 10:00 am to 11:30 am in the school. Introducing the food to teachers,
students and school administrators, encouraging them and persuade to buy to our food business
which is the Crunchy Crop. And notify us if they want to make a reserve so that we can ready
it.

Place

Crunchy crop cravings will be located at City of Bogo Senior High School. Since the
entrepreneurs are graduating students, you will often see the product there.

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 LOGISTICS AND OPERATIONS PLAN
The logistics of Crunchy Crop Cravings food will involve the team in
Production as cooking are time-consuming.

Suppliers

The team will acquire the supplies to the Bogo City market. Sourcing out all the cheapest
and affordable on the market so there will no shortage during the production period.

Production

Chicken crop is a popular Filipino street food made from deep-fried chicken intestines. The
preparation process involves cleaning the intestines thoroughly, boiling them until tender, and
then deep-frying them until crispy. Once fried, they are typically served with a dipping sauce
like vinegar or a spicy vinegar-based dip. Chicken crop is known for its crunchy texture,
making it a favorite snack or appetizer among many Filipinos.

Cleaning: To get rid of any dirt or contaminants, the chicken intestines are thoroughly cleaned.

Boiling: After being washed, the intestines are cooked through and become tender in water.

Preparation: Depending on preference, the intestines are usually sliced into bite-sized chunks
or strips after boiling.

Deep-frying: In order to make the prepared intestines crispy and golden brown, they are
deepfried in heated oil. Their characteristic crunchy feel comes from this stage.

Seasoning: To improve the flavor after it is cooked, the chicken crop is seasoned with salt or
other spices.

Serving: Lastly, the crispy chicken crop is served hot and frequently comes with a vinegarbased
dipping sauce that includes onions, garlic, and chili peppers.

This production and preparation guarantee that the chicken crop will keep its crunchiness
and provide a delicious taste.

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Facilities

The buchi will be produced at school City Of Bogo Senior High School; all entrepreneurs
of this product will attend classes and use their spare time to produce the buchi.

Equipment

The team will be using carajay, pot holder, stove, ladle, clip, mixing bowl, and strainer as
a equipment

Inventory

The team will produce 20 chicken crop and 5 hanging rice for the first batch then the same for the
second. The chicken crop and hanging rice stock will be;
Batch 1 Batch 2 Quantity

10 Spicy Chicken Crop 10 Spicy Chicken Crop 20 pieces

10 Non- Spicy Chicken Crop 10 Non- Spicy Chicken Crop 20 pieces

5 Hanging Rice (puso) 5 Hanging Rice (puso) 10 pieces

Total: 50 pieces

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 FINANCIAL PLAN
The team at Crunchy Crop Cravings is working on finishing their financial
projections, but in the meantime, they will keep updating the tables below with the cost of
goods and their profit.

Ingredients/Material Quantity Price

Chicken Crop 1 kilogram Php 120.00

Fish Sauce 4 Php 10.00

Vinegar 4 Php 10.00

Magic Sarap 6 Php 5.00

Crispy Fry 1 kilogram Php 25.00

Flour 1 kilogram Php 20.00

Egg 5 Php 8.00

Oil 1 Php 40.00

Paper Bag 3 pack Php 20.00

Sub-total: Php 415.00

Shipping Sub-total: Php 40.00

Overall Capital : Php 455.00

Capital Php 455.00

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Products Price Quantity

Spicy chicken crop Php 20.00 1/2

Non- Spicy chicken crop Php 20.00 1/2

Hanging Rice (puso) Php 5.00 50

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