Which OTT

platform do you
ID Coulmn prefer Expectation from OTT Subscription pack
In depth Res 1 I prefer to watch I prefer better content I prefer subscribing to OTT for
interview Amazonprime, and low price of OTT three month due to discount
Netflix, Hotstar

In depth Res 2 I prefer to watch I prefer better content I prefer subscribing to OTT for
interview Amazonprime, and price is not a factor one month. I prefer to buy
Netflix, Hotstar, Voot as all OTT platforms are OTT based on the availabilty
more or less the same. I of content. I prefer
prefer OTT due to Amazonprime as it gives me
subtitles and good freee delivery, and I prefer
translation of content. I Annual subscription for
prefer Binge watching Amazonprime.
on OTT

In depth Res 3 I prefer to watch I prefer Netflix and I prefer buying Netflix and
interview Hotstar,Netflix and Amazonprime for their Amazonprime on annual
Amazonprime for good content. basis, while other platforms
movies. I prefer are subscribed on monthly
Sonyliv and Hotstar basis whenever need arises.
for sports. I prefer
Hotstar for content
for children
Major factor of selecting Type of device
Particular OTT do you prefer Content Dislike of OTT Piracy
Hollywood and Bollywood I prefer OTT on I prefer bollywood and hollywood I do not prefer OTT Piracy is
content easily available mobile due to content on OTT. For indian content with Ads easy but
on OTT convinience hindi language is preferable. For not
foreign content english is preferred. convinient
Reganal content is preferred such
as mirzapur on Amazonprime.

I prefer OTT due to the
faster availability of
content. I prefer OTT due
to the mobility of
platforms as well as easy
accessibility anywhere.
OTT doesn't hinder work
and can be accessed
anywhere anytime.
I prefer OTT on I prefer regional content in I prefer Theater
mobile due to languages such as Kannada, when I want to
convinience of Telugu and Tamil. Ads are not a experience special
mobility. Screen hindrance for selecting OTT as I effects such as 3D.
Size is not an enjoy them sometimes due to the OTT dosent
issue and creativity of Ads. I prefer good provide rich
sometimes mobile content on OTT, important ratings experience of
is more preferred such as IMDB matters to me. theater

I prefer OTT due to
Sports content. My father
like to watch sports and
children like cartoons. I
prefer Netflix for watching
Hollywood content. I
prefer Amazonprime for
its free delivery of
products
I prefer to watch Content on regular mediums such I prefer watching
OTT on all TV, as Movies , TV are heavily action films in
Mobile and regulated which inclines them more theaters, OTT
Laptop. I prefer towards fiction. Content on OTT is doesn't give the
OTT as I can less fiction and more inclined same experience.
watch on mobile , towards actual life, it makes OTT a
laptop without better way to watch content
disturbing others
 Desires
Easy shifting, Price
should be low.
More web series
and movies should
be there

I prefer OTT plans

should be available
in both with Ads
and without Ads

I prefer OTT plans

should be available
in both with Ads
and without Ads.
Iprefer OTT with
bundles of mobile
recharge