JOB DESCRIPTION

Chief Operating Officer

1) Position overview

Job title Chief Operating Officer (COO)

Report to Chairman

Employment capacity Full time

Standard working hours 40 hours per week, Monday to Friday.

Work Location Ve De Di office, No 2 Chuong Duong Do, Chuong Duong ward, Hoan
Kiem district, Hanoi.

Về Để Đi is a contemporary independent spirits brand located in Hanoi, committed to distilling

remarkable, world-class spirits. Our spirits include whiskies, gin and liqueurs. We are quality and brand
driven.

The COO responsibilities will include overseeing the day-to-day operations of the companies,
(excluding spirits production); ensuring that all sales activities (retail, HORECA, off trade wholesale,
sub distributors), Marketing activities (online and offline), operations processes and procedures are
running smoothly and efficiently, and that the organization is meeting its strategic and financial
objectives. This is a crucial leadership team member role responsible for making critical decisions that
impact the company's growth and success.

2) Scope of work

a) Developing strategic plans

● Work closely with the BOD, BOM to develop and implement business strategies that align with the
company's goals and objectives.
● Act as a key member of the leadership team, making critical decisions that impact the company's
growth and success

b) Accelerate and boost sales and marketing

● Oversee and work closely with the Sales and Brand Management team to maximize sales in the
domestic market: Cask sales, Retail sales, HORECA and Wholesale Sales including Ecototes
● Support the Chairman and BOD in developing international markets providing expertise and network
● Oversee Marketing activities, Events both online (Digital / Social Marketing) and offline
● Increase online sales through webstore activities and other initiatives

c) Operations and process management

● Oversee day-to-day operations, including managing teams across various functions (Sales, Finance,

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Chief Operating Officer

Marketing, Legal, HR Admin, etc - excluding spirits production) and ensuring that the company is
operating efficiently and effectively.
● Identify areas of the business where operational processes can be improved; develop and implement
plans to optimize these processes.
● Identify new business opportunities, building partnerships, and expanding the company's reach.
● Ensure regulatory compliance and oversee legal and compliance-related matters.

d) Financial planning and analysis

● Manage financial management, including budgeting, forecasting, and ensuring that the company is
operating within budgetary constraints.
● Identify and mitigate potential risks to the business, including developing and implementing risk
management strategies
● Manage and optimize the company's resources, including staffing, equipment, and technology, to
ensure that they are being used effectively and efficiently

e) Leadership and Team Management

● Guide, challenge our leaders and subject matter experts to ensure our teams' strategies align to the
objectives and goals of the company
● Build and lead a high-performing team of employees, setting clear goals and expectations, providing
regular feedback, and creating a positive and engaging work culture.

f) Other tasks assigned by Supervisors

3) Qualification

● Bachelor's or Master's degree in Business Administration, Management, or related field preferred.

● Fluent in both English and Vietnamese.
● 10 years of proven experience as a COO or in a similar executive leadership role in the FMCG,
beverage or spirits company
● Preferable experience in a startup or fast-paced environment or willingness to operate in such
environment
● Strong sales focus with ability to leverage existing network and able to represent the company at the
highest level to the outside
● Experience in developing and implementing operational policies and procedures, with a focus on
driving efficiency and effectiveness.
● Strong leadership and management skills, with the ability to build and lead an effective team.
● Excellent communication and interpersonal skills, with the ability to communicate effectively with all
stakeholders.
● Demonstrated ability to analyze and evaluate data and metrics, with a deep understanding of business
operations and processes

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Chief Operating Officer

4) Benefits

● Competitive base salary.

● Bonus structure for hitting agreed OKRs and performance targets
● Social insurance, lunch allowance, team building.
● International and professional working environment.

To apply and/or if you have any questions, please email to “nguyetha_vu@persolkelly.com". Mean-
while, get to know Về Để Đi by visiting our:

● Website:https://www.ve-de-di.com/
● Facebook: https://www.facebook.com/vededi.spirits/
● Instagram: https://www.instagram.com/vededi.spirits/

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