Local Literature:

According to Carbonell et al. study in 2017, found that gender affects the level of

addiction to K-dramas. Also, the academic performance of the students is affected by

their gender, age may also affect the level of addiction, though it doesn't affect the

academic performance of students. The strand or track is affected by the level of

addiction to K-drama and by the academic performance of the students, there is a

significant relationship between the academic performance of the students and their

level of addiction to K-drama.

Semilla and Soriano (2017), found that senior high students at Marinduque, Midwest

College are attracted to Korean dramas due to attractive actors and compelling stories.

They spend hours watching episodes, sacrificing sleep, food, and school. Despite its

popularity, the study found that watching Korean dramas has fewer negative effects on

students' everyday lives.

Korean pop music has significantly influenced Filipino students' lifestyles, culture,

behaviour, and language (Labrador, 2018).

According to Salceda et al. (2019), K-pop has influenced PSALMS students in Valencia

City, influencing their interest in idols' food, fashion, beauty, and language, leading to a

shift in lifestyles and adopting idol behaviours.

Padilla (2020), explained that the Korean Wave has significantly impacted Filipino

youth, particularly adolescents, who are attracted to Hallyu-related content in various

settings such as schools, malls, public markets, and transportation. This has led to

improved lifestyles and behaviours.

Music is a powerful force that can profoundly affect our emotions, moods, and

cognitive abilities. Many of us have experienced the power of music to transport us to

different places and times, evoke memories, and create strong emotional responses

(Sandy V. 2023).

Foreign literature

In Habieb (2017) conducted research, globalization has made a huge difference in

people's lives, making the world no longer borderless. With the absence of borders,

many things can easily come to this country, such as culture. K-pop, which originated in

South Korea's tradition, is one of the cultures. Currently, K-pop gets attention from

citizens around the world, including Indonesia, and most students in Indonesia are fond

of K-pop. As a result of K-pop, students' appearance, communication, and learning

methods have changed.

Participation in music was found to positively influence academic performance. This

was seen in enhanced cognitive skills and improved reading comprehension. It was also

found that students who participated in music stayed generally engaged in school

compared to their non-co-curricular activities counterparts (Okumu, 2017).

Indira et al. (2018), says that music is a relatively less intrusive and less expensive tool

to improve academic performance with its own merits and limitations. There are few
studies which evaluated the effect of music therapy on academic performance. The

current study suggests that a subgroup of students can benefit when music is used as

an intervention to improve academic performance.

In Legaspi's study in 2019, found that 82% of the interviewed students were honour

students and average learners who learned K-pop through peers and the internet. They

have been fans for over two years but less than five years. 36% are not supported by

parents but do not neglect their studies. Only 27% think K-pop has harmed their studies.

They manage their time effectively, focusing on K-pop on weekends and becoming

more friendly with others who share their love for K-pop.

According to Rundle (2020), K-Pop music can be inspiring for students, as it can

motivate them to work hard and achieve their dreams. Songs like 'Breakthrough' by

Twice can uplifting impact students' writing and exam performance. Music also fosters

friendships and relieves stress.

K-pop, a popular genre among college students, often features fashion icons and

trendsetters, influencing their lifestyle choices. This glamorous lifestyle can lead to

extracurricular activities, leaving students with less time for homework (Stren, 2022).

Sari et al. (2022), say that Indonesians are captivated by Korean fever, particularly

among millennial teenagers who are drawn to the clothes worn by idol singers. This

trend has led to a shift in lifestyles, particularly in fashion, as K-pop fashion is attractive

and fashionable.
 Bahagia et al. (2022), explained that K-pop culture can influence students by

fostering consumptive behaviour and improving learning achievement. It promotes clean

behaviour and self-confidence, and Korean music can also help study. The spread of

culture is influenced by parents, schools, and communities, ensuring a positive learning

environment.

According to Liu (2023), K-pop culture has a profound impact on fans worldwide, with

good idols leading fans on the right path and negative influences from bad ones. The

research shows that fans' lives are becoming richer, but some may lose themselves in

the pursuit of stars. Also, the development of Hallyu has significantly influenced the

spread of popular culture globally, highlighting the importance of proper guidance from

schools and families. At the same time, some methods on how to correctly guide fans'

values are also introduced.

Sembiringa and Daulay’s study in 2023, explained that K-Pop Idol, a South Korean

culture, has successfully penetrated Indonesia, particularly among university students.

These students, who are passionate about idols, spend significant money on idol

merchandise, demonstrating a hedonic style or consumptive attitude towards the idols

they admire.