MEDIA INFORMATION AND LITERACY (Reviewer) 5.

MOTION PICTURE/ PHOTOGRAPHY PROJECTION

(1890) – Series of still pictures in rapid succession (8 mm or 16 mm) that creates moving
pictures illusion.
• MEDIA – means/channel of
communication. 6. COMMERCIAL MOTION PICTURE (1913) –
Singular form is “MEDIUM”. Emerged in the end for public viewing (Cinema). Earliest film in the black and white and is
• Media comes from the Latin word Medius. usually a minute long.

• INFORMATION – reception of Knowledge. 7. MOTION PICTURE WITH SOUND (1926) – Motion picture with synchronized sound. Public
exhibition was in PARIS during 1900.
• LITERACY – knowledgeable/educated about something.
8. TELEGRAPH – Used for sending message between sender and receiver (signal message ex.
• TECHNICAL LITERACY – only know the function of a gadget. Codes).
Large electronic computers (World’s First What is Framing and Listening?
computer/commercial computer that transistorized

circuit) - There is something about the human voice that evolves certain emotional response in us,
Mainframe computers (1960) – the first immediate, that we are moved or touched when we

• MEDIA LIETRACY – know how to get and identify information from the media. 9. Punch/ed Card – Piece of stiff paper that can be used to contain digital information
represented of absence of presence of hole in predefine positions. The info might be data or
• INFORMATION LITERACY – able to analyze and evaluate information (if it is liable or can earlier examples used to directly control automated machinery (Paper with holes).
help improve you, others, and the community) from the media.
EVOLUTION OF TRADITION MEDIA 10. ELECTRONIC AGE (1930s-1980s) – Invention of Transistor (transfer and resistance) E.g.
Transistor
• ORAL MEDIA – media comes in the form of Verbal. Radio, Television, Television (1941)
machine to use magnetic core memory.
• WRITTEN MEDIA – media comes in the form of writing.
Personal computers (First programmable
• PRINTED MEDIA – comes in the form of newspaper. scientific desk top calculator)

• BROADCASTING MEDIA – media comes in the form of broadcst through radio and television.
DIGITAL AGE (INFORMATION AGE) (1900s –
2000s) - What
• INTELLIGENT ENVIRONMENT (NEW MEDIA) – the media that we have right now. we have in today’s age.

______________________________________________________________ What is Media?

EVOLUTION OF TRADITIONAL MEDIA TO NEW Media is a communication channels through which we disseminate news, music,
MEDIA movies, education, promotional messages and other data. And some examples of media are
newspapers, radio, print, internet and books.
PRE-INDUSTRIAL AGE (Before 1970s-1700s)
What is Framing and Reading?

• Using oral media/written media Means to construct, compose or imagine something. Create with a solid plan to follow
• Form of medium is through cave painting
using a specific structure in mind. What that structure is composed of should be taken into equal
consideration -always together- when we deconstruct and later construct media and media
• PETROGLYPH (carved from stones) petro means stones. products.

• PICTOGRAPH (paintings using the ink form plants)

Types of Media under Framing and Reading

• CLAY TABLETS in Mesopotamia (2400 BCE)

• Newspaper – a periodical publication that issued daily or weekly. It is a combination of
• PAPYRUS – mode of communication of Egyptians through writing in papyrus “Rolled Paper” information regarding different categories which include sports, crime, politics,
entertainment etc.
during 2500 BCE)

• ACTA DIURNA in Rome (130 BC) – official newspaper written in stone

• Journalism – it is defined as the collecting, writing, editing, and presenting of news in
newspapers, magazines, radio and television broadcast or the internet and concerns the
• DIBAO in China (2nd Century) – known as “Palace Reports” that means imperial bulletin
discipline as well as the business of anew creation.

(Government official report/memorandum)
• PRINTING PRESS USING WOOD BLOCKS (2nd Century)
• CODEX in Mayan Region (Calendar) 5th century
• Books – a written of printed work consisting pages glued or sewn together along one side
and bound in covers.
• Comics – it is a medium used to express ideas with images often combine with text or other
visual information. It typically takes the form of a sequence of panels of images.

INDUSTRIAL AGE (1700s)

• Magazines – it is also a format popular among adults and teens alike. Somewhat an
MEDIA is form through power machine tools. intersection of newspapers, books, and comics, a typical magazine contains printed stories or
essays, illustrations and photographs, and pages of advertising content.
Transition from natural to reliance in technology. hear things that affect us.

1. PRINTING PRESS FOR MASS PRODUCTION (One of the medium in this era 19 th Century),
steel graving. - The way the narrator and characters pronounce the words may tickle our imagination.
2. NEWSPAPER (THE LONDON GAZETTE) (1640)

3. TYPEWRITER (1870) – known as keyboard typewriter in today’s era, this is a luxury item
- Imagine if you could actually hear the novel of the story that you are reading.

before.
Types of Media under Framing and Listening

4. TELEPHONE – Alexander Graham Bell is the inventor. It is invented on March 7, 1876.

He tests it through calling his friend, Thomas Watson. • Radio – it is the popular form of mass media all over the world. For the message sender, it is
powerful since that broadcast could reach wide array of areas, covering many households
TELEPHONE TIMELINE and reaching many individuals at a given time for the message receivers, radio become an
immediate source of news because information is always fresh and delivered fast.
➢ March 7, 1876 – Successful test of Telephone. ➢ March 10, 1876 – He called Thomas
Watson. • Television Broadcast – it is when TV corporations broadcast live TV to a place whether it be
➢ June 18, 1876 – Telephone exhibited in regional, national, or international.
Philadelphia.

➢ 1888 – Supreme court applauding the priority of Graham Bell’s invented telephone.

➢ 1915 – First transcontinental call with Thomas A. Watson.