NORTHERN CAGAYAN COLLEGES

FOUNDATION INC.
Ballesteros, Cagayan

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

INTRODUCTION

This Jayson’s Mini Grocery Store at barangay San Pedro, Lasam, Cagayan

since there is no bigger store aside from Sari-sari stores in the place and nearby

barangays to cater to the needs of the residents.

The basic needs of the community will be met because they will have a wider

choice at a lower price that the smaller stores cannot offer in the place and nearby.

Their problem of transportation will also be solved because they will not go farther to

buy for their needs because Jayson’s Mini Grocery Store will provide all of it.

Thus, this will help them lower their cost of expenses both in their groceries

and transportation.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

Vision
To become the front-runner mini grocery at Cagayan Valley in which consumers can
obtain group and saving from grocery shopping.

Mission
We strive to offer our costumer with wide range of groceries at the lowest price
possible without compromising on the quality of service and costumer’s
comfortability.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

PROFILE
PERSONAL BACKGROUND

NAME: JAYSON M. ESPINOSA

AGE: 27
GENDER: MALE
BIRTH OF PLACE: CENTRO TRESS LASAM CAGAYAN
BIRTH OF DATE: AUGUST 10, 1994
CONTACT NUMBER: 09653861342
E MAIL ADDRESS: jaysonespinosa43@gmail.com
PRESENT ADDRESS: CATARATAN ALLACAPAN CAGAYAN

FAMILY BACKGROUND

FATHER: ELADIO ESPIÑOSA (+)

MOTHER: ANGELINA M. ESPINOSA
SISTER: JACQUELINE M. ESPINOSA
BROTHER: RANDY M. DELA CRUZ

EDUCATIONAL BACKGROUND

ELEMENTARY: CABARITAN WEST BALLESTEROS CAG,

HIGHSCHOOL: CATARATAN INTEGRATED SCHOOL
TERTIARY: NORTHERN CAGAYAN COLLEGE FOUNDATION INC
(BEED II)

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

Executive Summary

The Jayson’s Mini Grocery Store will cater not only the basic needs but also

other home needs of at least 2,447 community people of San Pedro, Lasam, Cagayan.

The products for sale shall be more marketable than that of the competitors because it

will offer lower prices with full delivery service for bulky items.

The propose project will be smoothly managed by the owner-manager

considering it to be a sole proprietorship with his own employee that consist of Store

Manager, Merchandizer, and Delivery Boy. All operational expenses shall be source-

out from the business funds.

Jayson’s Mini Grocery Store will be located at San Pedro, Lasam, Cagayan

where it shall be very accessible for it is along the national hi-way and product

suppliers for wholesales locally will be chosen by the owner to avail in lower prices

than the competitors.

The start-up cost shall come from the owner’s fund. Extensive data analysis

led to the conclusion that the store shall have large net profit throughout the years

projected. The proposed business which shall offer necessities will prosper as this

business is in demand.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

INTRODUCTION

This Feasibility Study answers the need of putting up a Mini Grocery Store at

barangay San Pedro, Lasam, Cagayan since there is no bigger store aside from Sari-

sari stores in the place and nearby barangays to cater to the needs of the residents.

The basic needs of the community will be met because they will have a wider

choice at a lower price that the smaller stores cannot offer in the place and nearby.

Their problem of transportation will also be solved because they will not go farther to

buy for their needs because Jayson’s Mini Grocery Store will provide all of it.

Thus, this will help them lower their cost of expenses both in their groceries

and transportation.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

1. MARKET VIABILITY

It is a known and a very usual scenario in remote barrios the existence of small

sari-sari stores that offer limited variety of basic needs. Groceries and mini groceries

can only be found at the town proper or in some big barangays.

A. Demand

The mini-grocery intends to serve the remote barangays without reach on the

basic needs. Its intention of starting a mini grocery store is to build a standard and

one stop grocery store outlet in San Pedro, Lasam, Cagayan in the near future.

Although the propose mini grocery store will not be as big as grocery stores in

the town proper, it will ensure that it will be ready not only with the basic needs but

even beyond with the right structure in place that will support the kind of growth that

the target market expects as well as the owner have in mind while setting up the

business.

B. Target Market

All residents of Lasam, Cagayan will be the target market of Jayson’s mini-

grocery store which will be located in Brgy. San Pedro in Lasam, Cagayan. Mini

groceries will never go out of vogue no matter what season it is, which offers almost

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

complete necessities of human being. The data in the next page show the target

market of this propose business.

The target market of the proposed project.

Barangay Total Population Target Market Percentage (%)

Cabayabasan 1,202 361 30.0
Tucalan Passing 863 259 30.0
Magsaysay 1,573 315 20.0
San Pedro 1,859 1,394 75.0
Gabun 1,180 118 10.0
TOTAL 6,677 2,447
Source of Total Population per Barangay: PhilAtlas

The target market of the proposed business will be the households, students,
workers/employees and farmers too who are at the middle-level in their socio-
economic status.

C. The Supplies and Services

Supplies and products to be sold by Jayson’s Mini Grocery Store will be

acquired from suppliers that offer wholesale products. The suppliers of most of the

big groceries in town, particularly in poblacion will also be the target suppliers of

Jayson’s Mini Grocery Store.

Since online selling is booming today, products will also come from online

stores like Shoppee, Lazada and other online stores which offers promos with

minimal or no shipping fees for bulk orders.

Sources of grocery supplies and products will be enough since the wholesalers

frequently go to the place providing timely delivery of goods to target market.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

D. Competitive Analysis

Products of Jayson’s Mini Grocery Store will cater all the needs of the target

customers which Sari-sari stores nearby do not offer with their limited resources.

Customers have limited choices when they go to small stores where their needs are

not met and they will end up with products of not their preference. That is why

Jayson’s Mini Grocery will fill in the unmet needs of the barangay people without

spending additional cost of transportation as well as having time and effort to go to

the Poblacion.

Its business site will be accessible to all its service area since the proposed

business will be along the National Road.

This plan extends on a possible expansion as the business will cater not only

the basic needs of the community but also dry goods and some home needs. Jayson’s

Mini Grocery Store will render the best service to the customers at their convenience.

And with the increasing number of populations every year, it is expected that demand

will surely increase and Jayson’s Mini Grocery Store will grow vigorously for it shall

extend free delivery services to far barangays.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

2. ORGANIZATIONAL VIABILITY

The propose mini-grocery will be a sole proprietorship managed by the owner

who will act as the over-all in charge of operations. Since the project will be a little

bit big, considering that it will cater 3-4 nearby barangays, it will offer free delivery

services where the owner will be hiring four workers to help manage and operate the

project.

It will ensure that people who will be hired are qualified, honest, customer

centered and are ready to work to help build a prosperous business that will benefit all

the stake holders (the owners, workforce, and customers).

As matter of fact, profit-sharing arrangement will be made available to all the

staff and it will be based on their performance for a period of time. In view of that,

the owner will hire qualified and competent hands to occupy the following positions.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

Position Qualification Job Description

Owner  College Graduate  Increase effectiveness by selecting,
(MBA is a plus orienting, training, coaching,
factor) counselling, and disciplining
 Have experience on workers communicating values,
how to run a grocery strategies and objectives assigning
store. accountabilities; planning,
monitoring, and appraising job
results; developing a climate for
offering information and opinions;
 Creates, communicates, and
implements the business vision,
mission, and overall direction;
 Responsible for fixing prices and
signing business deals.
 Responsible for signing and
documents.
 Evaluates the success of the
business.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

Position Qualification Job Description

Manager/Cashier  Bacherlor’s degree  Responsible for managing the
in Business daily activities in the store.
Administration or  Ensures that proper records of
relevant to field goods are kept, and our racks and
preferred warehouse does not run out of
 Minimum of 3 years products.
experience in retail  Ensures that the store facility is in
environment. tip top shape and goods are
 Strong leadership properly arranged and easy to
and customer locate.
management  Interferes with third-party
abilities. suppliers (vendors)
 Controls goods distribution and
supply inventory.
 Prepares financial reports, budgets,
and financial statements for the
business.
 Performs cash management,
general ledger accounting, and
financial reporting.
 Ensures compliance with taxation
legislation.
 Handles all financial transactions
for the business.
Merchandizer  High School  Helps ensure consistent quality of
Diploma goods and products on our rack.
 Degree in business,  Responsible for the purchase of
marketing, retail or goods and products for the
related field. business.
 With previous  Responsible in monitoring
experience on inventory, selecting the
merchandising. merchandise, and writing and
 Has strong decision- pricing orders to vendors.
making skills.  Responsible for cleaning the store

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan
facility at all times.
 Handles any other duty as assigned
by the store manager.

Position Qualification Job Description

Delivery Boy  High School  Carefully loading and unloading
Diploma all packages.
 With valid driver’s  Accepts and records payment for
license. Clean delivered packages.
driving record.  Answers customer’s questions and
response to complaints in a
professional manner.
 Investigates any discrepancies with
the delivered packages.

On Regulations and Environmental Issues

Securing a Business Permit or Mayor’s Permit is one of the steps in order to

have Jayson’s Mini-Grocery Store legally registered. Likewise, a Tax Identification

Number (TIN) and is also a requirement by the Philippine Law to be able to operate in

the country. Business Permit requirements in the Philippines include Barangay

Clearance, Certificate of Registration, Contract of Lease, Certificate of Occupancy,

Community Tax Certificate or CEDULA, Fire Safety Inspection Certificate or Fire

Permit, Electrical Inspection Certificate, Sanitary Permit.

Republic Act (RA) 9003, otherwise known as the Ecological Solid Waste

Management Act of 2000 provides the necessary policy framework, institutional

mechanisms and mandate to the local government units (LGUs) to achieve 25% waste

reduction through establishing an integrated solid waste management plan based on

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

3Rs (reduce, reuse, and recycling). The Local Government of Lasam came up with

the schedule of picking up segregated wastes. In this light, Jayson’s Mini Grocery

Store will cling and support this act to help protect our environment.

3. TECHNOLOGICAL VIABILITY

Jayson’s Mini Grocery Store will be located at San Pedro, Lasam, Cagayan of

which the place will be on a rental basis. It will be in a building with a possible

expansion in the future depending on the status of the business.

Map of Lasam (Source: Google)

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

JAYSON’S MINI GROCERY

Perspective of the Building

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NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

Shop Lay-out

Raw products will be from local suppliers – farmers, fishery, and poultry to

ensure that the quality of the products will be good in the market as well as goodwill

to the store. On the other hand, the processed goods suppliers will be taken directly

from the respective factory distributors to ensure that the products are legitimate and

will be of low price as these will be purchased in wholesale.

Materials and Supplies Needed:

Equipment Quantity Unit Price Total Amount

Broadband 1 2,500.00 2,500.00
Laptop 1 Owned by the owner
Printer 1 Owned by the owner
CCTV Camera 4 900.00 3,600.00
Cellphone 1 Owned by the owner
Cash Register 1 10,000.00 10,000.00
Refrigerator 1 Owned by the owner
Freezer 1 19,000.00 19,000.00
Cooler 1 21,000.00 21,000.00
Electric Fan 1 Owned by the owner
Air Cooler 1 Owned by the owner
Tricycle 1 Owned by the owner
56, 100.00

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

The identified materials and supplies needed to operate the propose business

shall all be purchased by the owner of her own personal funds. The items shall be

acquired from the local market offering low-cost for those are all very accessible in

Cagayan or nearby province.

4. FINANCIAL VIABILITY
PROJECTED INCOME STATEMENT (per annum)
Particulars 2022 2023 2024 2025 2026
Sales 1,800,000.0 1,980,000.00 2,178,000.00 2,395,800.0 2,635,380.0
0 0 0
Direct Cost 1,350,000.0 1,485,000.0 1,633,000.00 1,796,850.0 1,976,
of Sales 0 0 0 535.00
(Sales x
75%)
Gross Profit 450,000.0 495,000.0 544,500.00 598,950.0 658,845.00
0 0 0
Less: Operating Expenses
Rental 24,000.0 24,000.00 24,000.00 24,000.00 24,000.00
0
Salary 256,620.0 256,620.00 256,620.00 256,620.00 256,620.00
0
Utility Bill 48,000.0 48,000.00 48,000.00 48,000.00 48,000.00
0
Business 8,800.0 8,800.00 8,800.00 8,800.00 8,800.00
Registration 0
Marketing 60,000.00 25,000.00 25,000.00 25,000.00 25,000.00
Cost
Depreciation 11,400.00 11,400.00 11,400.00 11,400.00 11,400.00
Add:
Depreciation
of trike
18,000.00 19,800.00 21,780.00 23,958.00 26,354.00
Miscellaneou
s
Total OE 426,000.00 393,620.00 395,600.00 397,778.00 400,174.00
Net 23,180.00 101,380.00 148,900.00 201,172.00 258,671.00

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan
Income/Loss
Daily Sales 5,000.00 5,500.00 6,050.00 6,655.00 7,321.00
Monthly-30 150,000.00 165,000.00 181,500.00 199,650.00 219,615.00
days
Yearly 1,800,000.0 1,980,000.00 2,178,000.00 2,395,000.0 2,635,380.0
0 0 0

Ref 50,000.00
Electric fan 10,000.00
Furniture 50,000.00
60,000.00 50,000.00
Less 5% salvage value 57,000.00
5 years estimated life 11,400.00 9,500.00

Financial Analysis shows that daily sales will be P5,0000.00 with an annual sale of
P1,800,000.00 with 10% increase in sales every year. Therefore, this study is viable.

BREAKEVEN
Particulars 2022 2023 2024 2025 2026 TOTAL

Sales 1,727,168 1,581,333 1,581,333 1,581,333 1,581,333 5,440,000.00

Direct Cost of 5,440,000.00
Sales
(Sales x 75%) 1,295,376 1,186,000 1,186,000 1,186,000 1,186,000
Gross Profit 431,792 395,333 395,333 395,333 395,333 1,360,000.00
Less: Operating
Expenses
Rental 24,000 24,000 24,000 24,000 24,000
Salary 256,620 256,620 256,620 256,620 256,620
Utility Bill 48,000 48,000 48,000 48,000 48,000
Business 8,800 8,800 8,800 8,800 8,800
Registration
Marketing Cost 60,000 25,000 25,000 25,000 25,000
Depreciation 17,100 17,100 17,100 17,100 17,100
Miscellaneous 17,272 15,813 15,813 15,813 15,813
Total OE 431,792 395,333 395,333 395,333 395,333
Net Income/Loss 0 - - - -

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

CASH FLOW 2022 2023 2024 2025 2026

Cash Flows from
Operating
Activities:
Cash received
from Customers 1,800,000.00 1,980,000.00 2,178,000.00 2,395,800.00 2,635,380.00
Cash paid for
merchandise -1,890,000.00 -1,633,500.00 -1,796,850.00 -1,886,692.50 -2,075,361.75
Cash paid to
employees -256,620.00 -256,620.00 -256,620.00 -256,620.00 -256,620.00
Other cash
payments -158,800.00 -125,600.00 -127,580.00 -129,758.00 -132,153.80
Net cash provided
by Operating
activities -505,420.00 -35,720.00 -3,050.00 122,729.50 171,244.45

Cash Flows from

Investing
Activities:
Purchase of
property and
equipment -60,000.00
Net cash used in
investing
activities -60,000.00 0.00 0.00 0.00 0.00

Cash Flows from

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan
Financing
Activities:
Proceeds from
Loan 0.00 0.00 0.00 0.00
Payment of loan
and interest 0.00 0.00 0.00 0.00
Net cash provided
in financing
activities 0.00 0.00 0.00 0.00 0.00

net
increase(decrease)
in cash -565,420.00 -35,720.00 -3,050.00 122,729.50 171,244.45

Beginning cash
balance 800,000.00 234,580.00 198,860.00 195,810.00 318,539.50
Ending cash
balance 234,580.00 198,860.00 195,810.00 318,539.50 489,783.95

BALANCE
SHEET 2022 2023 2024 2025 2026

ASSETS
CASH ON HAND 234,580.00 198,860.00 195,810.00 318,539.50 489,783.95
INVENTORY 540,000.00 688,500.00 851,850.00 941,692.50 1,040,519.25
Total current assets 774,580.00 887,360.00 1,047,660.00 1,260,232.00 1,530,303.20

Property and
equipment, net of
Depreciation 72,900.00 55,800.00 38,700.00 21,600.00 4,500.00
Total noncurrent
assets

TOTAL ASSETS 847,480.00 943,160.00 1,086,360.00 1,281,832.00 1,534,803.20

Liabilities
Loan 0.00

Capital
Capital, beginning 830,000.00 847,480.00 943,160.00 1,086,360.00 1,281,832.00
Add: Net income 17,480.00 95,680.00 143,200.00 195,472.00 252,971.20
Capital Ending 847,480.00 943,160.00 1,086,360.00 1,281,832.00 1,534,803.20

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan
TOTAL 847,480.00 943,160.00 1,086,360.00 1,281,832.00 1,534,803.20
LIABILITIES
AND CAPITAL
0 0 0 0 0

SOCIO-ECONOMIC IMPACT OF JAYSON’S MINI GROCERY STORE

Diagram below shows the social and economic impact of the propose
business:

Jayson’s
MINI
GROCERY

EMPLOYMENT

INCOME TAXES

INDIVIDUAL FAMILY MUNICIPAL GOVERNMENT

IMPROVED IMPROVED
STANDARD OF STANDARD OF
LIVING OF LIVING OF THE COMMUNITY
PEOPLE MEMBERS OF COMMUNITY DEVELOPMENT
THE FAMILY DEVELOPMENT

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

This mini-grocery store will create satisfaction to the people in the community

and the nearby barangays as it will cater their basic needs. Jayson’s Mini Grocery

will be of great help to the Local Government Units through taxes from the proposed

business and its workers which will be of help for programs, projects and services for

the residence of Lasam. In addition to this, it also provides economic opportunities

for the people in the society as it lessens unemployment of the Municipality.

Findings

I. Market Viability

The proposed business will be the only mini grocery store that caters to the

basic needs of five (5) barangays in San Pedro, Lasam, Cagayan with a target market

of at least 2, 447 who at in a middle-level socio-economic status.

There are a few sari-sari stores to complete with, however, Jayson’s store will

establish quality products with low prices as compared to competitors, hence products

for sale shall be more marketable than others.

II. Organizational Viability

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

Mini grocery of Jayson’s store cannot be handled by one only since it’s quite

huge business to start with. The owner will facilitate everything to be assisted by the

Store Manager, Merchandizer, and Delivery Boys.

The proposed business will be smoothly manage by the owner-manager

considering it to be a sole proprietorship. The profit showing arrangement will be

made available to all the staff and will be based on their performance for a period.

III. Technological Viability

Jayson’s Mini Grocery Store will be located at San Pedro, Lasam, Cagayan,

where it shall be very accessible for it will be along the national hi-way.

The product suppliers for wholesales locally will be chosen by the owner and

will be distributed directly from the factories to ensure the quality and safety of the

consumers, thus extending lower prices than the competitors.

IV. Financial Viability

The start-up cost, running cost, revenue cost, and source of funding, shall

come from the owner’s fund. Extensive data analysis led to the conclusion that the

store shall have large net profit throughout the years projection. The expenditures are

computed, and they look significantly lower than the business’s real income. This

demonstrates how much growth the planned project may attain between the first and

fifth year of operation.

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

However, the net profit of the store might aggressively not profitable as per

the one year sold cost are only considered. But as the profit margin with percentages

especially in retailer product; the store will aggressively progress in sales market, as

well the option of the store in delivery, that can cost much higher.

As the proposed business which offer the necessities of people, the financial

viability of the business will prosper as this business is in demand.

Recommendations

Based on the stated findings of this study, Jayson’s Mini Grocery Store, to be

located at San Pedro, Lasam, Cagayan to cater grocery products to five (5) barangays

is a “GO” project.

APPENDICES
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FOUNDATION INC.
Ballesteros, Cagayan

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 NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

LICENSE APPLICATION FORM

BUSINESS PERMIT

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NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

FIRE INSPECTION FORM

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NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

SANITARY PERMIT

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NORTHERN CAGAYAN COLLEGES
FOUNDATION INC.
Ballesteros, Cagayan

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