CHAPTER IV: MARKETING PLAN

4.1 MARKETING STRATEGY

o 4.1.1 Market Segmentation

Busy professionals: This segment includes working individuals who are short on time
and seek convenient yet tasty meal options.

Behaviors: people who enjoy convenient yet delicious meals, those who prefer
homemade flavors, or individuals seeking quick and easy dinner solutions.

Needs: consumers looking for comfort food, those interested in unique snack options, or
families searching for kid-friendly yet tasty dishes.

o 4.1.2 Target Market

Working professionals: Specifically, young professionals or individuals with busy

schedules who value convenience and crave satisfying yet quick meal options.

Foodies and snack: Targeting individuals who wants too exploring unique and flavorful
snacks or appetizers, appealing to their desire for new taste experiences.

Budget-conscious students: Those looking for affordable yet satisfying meal options that
provide good value for money.

o 4.1.3 Differentiation Strategy

Potato cheesy meat balls could involve highlighting unique flavors, premium quality
ingredients, or an exclusive cooking process to set them apart from competitors.
Consider emphasizing these distinctive aspects in your marketing to make our product
stand out in audience seeking a special culinary experience.

o 4.1.4 Positioning Strategy

Indulgent treat with a focus on quality ingredients and a homemade touch. Positioning
strategy is crucial for creating a distinct and favorable perception of your product or
service in the minds of consumers Emphasize the handcrafted aspect to create a
perception of higher value compared to standard offerings in the market.
4.2 4Ps OF MARKETING

o 4.2.1.1 Branding Strategy

You can just see in our logo that our product (Potato Cheesy Meatballs) is there and the
sauce on the side you can recognize our product by its logo because it has our company
name and you can also recognize it because of the cute potato at the bottom and above
all the motto at the top is "The bite of happiness."

Our potato cheesy meatballs is more unique than the other products, because just by
the name you can tell what's the important ingredients we used because we don't want
the name to be good and not the taste, we want our product to taste better. We know
that the name of our product is not that good because we want the customer to know the
flavor he is looking for just by the name and so that it will not be difficult to find.

o 4.2.1.2 Packaging Strategy

The description of our product is presenting our mouthwatering Potato Cheesy

Meatballs, the ideal combination of savory tastes to enhance your eating experience.
Carefully crafted, these tender meatballs have a delicious combination of high-quality
ground beef, creamy mashed potatoes, and a generous amount of rich, melted cheese.
Our Potato Cheesy Meat Balls, with their flawlessly golden-brown exterior, promise a
delicious crunch with every bite thanks to their crispy texture. Skillfully made, the outside
offers a lovely contrast to the savory delicacy within. The rich flavors of the meat are
enhanced and a harmonic decadent experience is created with a creamy cheese
infusion in the first mouthful of this meal. The Potato Cheesy Meat Balls have a crispy
outside and a delicious interior made of premium meats.

o 4.2.2 Pricing Strategy

Selling Price = Cost + Mark-up

Ingredients
= ₱681.24
Fixed Assets 50%
= ₱143.25
Other Production Cost
 = ₱100.00
TOTAL = ₱924.49 = 50%

Total = ₱924.49 / 90 (all made potato cheesy meat balls) = 13.207

Cost = 10.272 (0.5) = 5.136
Cost = 10.272 + 5.136 (mark-up)
SP = 15.408

o 4.2.3 Place Strategy

o 4.2.4 Promotion Strategy

A promotion strategy is a plan to create or increase demand for a product. It outlines the
tactics you’ll use to raise awareness about your product and get people interested in
buying it. There are lots of ways to promote or can be communicated our product to our
costumer;

First, paid advertising Paid advertising is often the first type of promotion that comes to
mind. This straightforward strategy involves paying to show an advertisement in a
specific place at a specific time, so you can capture the attention of your target market.
It’s a great way to build brand awareness and introduce your brand to people who may
not have heard of it before.

Here are some examples of paid advertising:

•Television ads •Radio ads •Newspaper and magazine ads

Second, Content marketing Content marketing is a common type of digital promotion

strategy, focused on distributing valuable content in order to attract and retain an
audience. The idea behind content marketing is this: It associates your brand with
useful, relevant content that helps customers solve issues—building trust over time and
ultimately encouraging customers to buy your products Content marketing comes in
many forms, including:

•Blog posts •Videos •Social media posts •Email newsletters •Podcasts

Third, Referral marketing Referral marketing is when we get customers to tell our friends
about our product. Also known as word-of-mouth marketing, referral marketing happens
organically when you have a great product—but you can also speed it along with special
deals and incentives for customers who refer their connection.

Lastly, customer reviews are one of the most powerful marketing tools out there.
Collecting customer reviews often happens organically, but you can speed it along by
specifically requesting reviews from current customers via email or website banners.
Some newer brands also seed reviews by sending products to customers in exchange
for their honest feedback.

Moreover, to run a successful promotion strategy, we also need to coordinate work with
many different stakeholders. Keep tasks organized with a marketing strategy template,
which can help our plan goals, allocate resources, and clarify strategy owners—all in
one place.

4.3 MARKETING BUDGET

EXPENSES BUDGET ACTUAL

Social Media Advertising 100 50
Product Sample for free 500 430
taste
Packaging stickers 50 30
TOTAL 650 510