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CHAPTER I INTRODUCTION
Business Concept
Theodore Dimalanta, and lastly, Ryna Mae Maramba. The name of our
business name as they derive the name itself for the main ingredients they’ve
picked. “Sweet” is for the dessert specifically the pudding which is the main
product and “Tweet” is derived from the musical sound of birds which is
related to our main ingredients which is an egg and another thing is for the
product is. The Sweet Tweet Company is located in Calasiao, Pangasinan for
this is one of the most visited places in Pangasinan to buy "pasalubongs" and
It is easy to find a dessert that is affordable but it is rare to find a dessert that
is nutritious and beneficial. This product will assure your cravings, your sweet
treat and can help to lessen your starvation. This product is beneficial for all
ages, even if you are a kid, teen, or adult, it will surely benefit you. Moreover,
Sweet Tweet is an egg pudding with a twist of putting a thin slice of the salted
egg at the top. Since egg pudding is a very common dessert, we come up with
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this idea to make a more unique and healthy food that can benefit children and
even elders. Salted Egg Pudding is not only delicious, but it also helps you keep
a balanced diet. Besides, Eating healthy doesn't mean only eating tons of
vegetables. Therefore, Desserts can also help you receive your daily amount of
In addition, the salted egg has vitamins A, B, & E that helps the eyes in terms
of protecting the eyes from dryness, prevent cataracts, helps with age-related
eye disease, increase the brightness and smoothness of the skin. Moreover, it
also protects the skin from various skin problems. Salted eggs produce
antioxidant that helps the body to stay healthy and to prevent cancer. The
pudding is also made out of whole eggs that provide us with very high-quality
protein that contains all nine essential amino acids in the right amounts
needed by the body for optimum growth and maintenance. It also has fresh
milk that provides the right amount of calcium and other nutrients. That is
why we come with this product so that even if you are young or adult, you
don't have to worry about your health because, with our product, you can stay
fit, healthy, and even happier. After all, Salted Egg Pudding has the right
amount of sweetness and saltiness that not only children or young can love but
also adults.
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The Sweet Tweet Company’s main delicacy is the salted egg pudding. This
product is mainly produced with high quality ingredients with low minimum
cost.
Sweet Tweet Company only uses high quality ingredients that will surely meet’s
the nutritional needs of every individual. Thus, it makes the body to recuperate
Our Company aims to show people how healthy and delicious Salted Egg
Pudding is and to help maintain a healthy lifestyle. Not because you're eating a
dessert you're actually doing yourself a favor but instead, you're giving yourself
Vision
The researchers envision to come up with a healthy and nutritious food that is
not only good for the health of the consumers but also for their budget and is
processed goods and also to highlight the nutritional benefits of having salted
egg as a diet.
The researchers look forward on producing such product that will make
everyone believe in the power of salted eggs, that no matter how eccentric the
taste and texture is, this will bring them the nutrition they need to get the most
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Mission
To provide healthy and creative way of preparing and making products that will
absolutely captivate the target market. To contribute such ideal product that
will benefit both environment and the customers and also to provide fresh and
unique set of product that is not only nutritious but also affordable.
Financial Goals
Non-Financial Goals
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Objectives
OBJECTIVES OUTCOMES
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Business Logo
Nature OF Business
venture wherein our main ingredient is egg base on our business proposal.
Eggs are very beneficial, it has a variety of nutrients and other healthy vitamins
combined. Many of us delimit the powers of eggs by just frying them of even
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boiling then to serve them for breakfast. Therefore, we made this idea of
making a unique and healthy product out of eggs, to be able to showcase how
are they turn into a delicious and healthy dessert or snack. This business will
Given the fact that eggs are a very good source of inexpensive and is very
high-quality protein. It is more evident that more than half the protein of an
egg is found in the egg white, which also includes vitamin B2 and lower
amounts of fat than the yolk. In addition, eggs are are also rich in sources of
selenium, vitamin D, B6, B12 and minerals such as zinc, iron and copper. Egg
Location of Business
Miguel, Calaciao, Pangasinan. Sweet Tweet is located here for the reason that
more potential customers are near around this area given the fact that it was
near the highway and is also near a convenient store 7/11 Calaciao.
boundary of Calasiao, some tourist and Locals from the other parts of
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to locate, it is budget friendly, and lastly it is made out of high quality fresh
ingredients that will surely be popular among all the stalls on the highway.
CHAPTR II
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
main ingredient is an egg which has many health benefits. It has a variety of
nutrients and other healthy vitamins combined. The advantage of our product
is it has a unique ingredient which is Salted Egg, which makes our product
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more unique and attractive that will surely captivate the attention of the
customers. It is not just creating a healthy and beneficial product but also we
created a new delicious flavor of our unique ingredient which is Salted Egg that
out of eggs to be able to showcase how they turn into a delicious and healthy
San Miguel, Calasiao, Pangasinan where the target customers are located.
You can find desserts everywhere but it is rare to find a dessert or snack
Sweet Tweet that is open for everyone. Young and adults will surely benefit.
what makes it best for every individual. We will strive for the best products and
Egg pudding can provide foods that have the benefits that the customers
are seeking for. Aside from that, the product can assure the customer the
Our business proposal is about making a product out of egg as the main
ingredient. Our advantage to the other businesses is that our main ingredient
has many benefits, especially in our health. Eggs are nutrient-rich, high in
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protein, helps you with weight loss, control your blood sugar, and more. Also,
our product is budget-friendly, very affordable, we know the price has a big
factor for the business and consumers so we make sure that our consumers
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CHAPTER V
THE MARKET
Industry Analysis
a business advantage. The focus on pursuing the main goal and consistency is
is essential. For the positive and continuous growth of the business, the
1. The Company
Sweet treats company provides good quality products and good services.
2. The Suppliers
Suppliers are the people who provide goods and services to the company
like materials for cooking, packaging, eggs, and other raw materials.
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3. Customers
Sweet Tweet is not just for people with a sweet tooth, anyone could
benefit from our product. From young to adults it could obtain the
4. Competitors
competition, Sweet Tweet Company will improve and develop more unique
sweets delicacy.
PESTLE Analysis
1. Political
Factors that could impact the organization are government policy, tax
2. Economic
3. Social
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beliefs, etc.
4. Technological
Technology is fast disrupting across the board. Factors are the impact of
5. Legal
should consider are discrimination law, employment law, health and safety
6. Environmental
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SWOT Analysis
STRENGTHS WEAKNESSES
Having a unique taste and Limited product variants
product of sweet dessert Limited in product availability
Providing product with Limited budget for
affordable prices advertisement
Providing products that has a Lack of employees
lots of health benefits Having unclear strategies
Providing outstanding
customer service
OPPORTUNITIES THREATS
Expansion of business High level of competitions
Access of more investors Entry of new competitors
Communicate with business Prices of ingredients may vary
consumer for co-marketing Changes due to weather
conditions
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CHAPTER IV
BUSINESS DESCRIPTION
Nature of Business
venture wherein our main ingredient is egg base on our business proposal.
Eggs are very beneficial, it has a variety of nutrients and other healthy vitamins
combined. Many of us delimit the powers of eggs by just frying them of even
boiling then to serve them for breakfast. Therefore, we made this idea of
making a unique and healthy product out of eggs, to be able to showcase how
are they turn into a delicious and healthy dessert or snack. This business will
Given the fact that eggs are a very good source of inexpensive and is very high-
quality protein. It is more evident that more than half the protein of an egg is
found in the egg white, which also includes vitamin B2 and lower amounts of
fat than the yolk. In addition, eggs are are also rich in sources of selenium,
vitamin D, B6, B12 and minerals such as zinc, iron and copper. Egg yolks
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Materials Usage
pudding base.
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A measuring cup or
pudding.
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cooking
time.
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CHAPTER V
ORGANIZATION PLAN
BUSINESS PROPONENTS
. A. PROPONENTS
NAME POSITIONS
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B. ORGANIZATIONAL CHARTS
JULIA OCAMPO
Manager
JOPERT
CABANILLA
Assistant Manager
FIGURE 1
ORGANIZATIONAL CHART
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Sweet Tweet Organizational Chart Structure includes the manager and the
assistant manager. Below are the two functional areas within the company:
Production and Sales Division and Finance Division. The Production and Sales
Division are headed by Production Staff and Sale Staff while the Finance
Division is headed by Accountants and Treasurer.
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CHAPTER VI
PRODUCTION PROCESS
Production Plan
Figure
Whisk
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the wet and dry ingredients well for the pudding to get the nice, soft,
Figure
Mixing Bowl
stainless steel, ceramic, glass, and plastic. This utensil is used to place
Figure
Measuring Cup
ingredients such as flour and sugar, especially for volumes from about
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detergents and bleach for clothes washing. This tool helps to measure
the ingredients accurately to have the right amount in making the egg
pudding.
Figure
Spatula
lift material including foods. This utensil helps to blend the ingredients
Figure
Strainer
other ingredients but also to occasionally sift fine ingredients away from
larger ingredients. Strainer sifts the remaining small starch that is not
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Figure
Cooking Pot
used in an oven. Some pots are considered both stove and oven. There is
surface. The main use of this is to store the Egg Pudding batter when
Gas Stove
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burning fuel or using electricity. This tool makes all the work done. It is
the most essential tool that helps the process more easy. Stove can be
time.
Plant Location
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CHAPTER 7
OPERATION PLAN
Shipment
Planning
Shipping Control
Shipment
Inspection
Figure __
Shipping Control
divided into two parts: Shipping Preparation and Shipping Inspection. The
condition.
FINANCE – is considered the “lifeblood of business” and defined as the art and
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related to production.
one who hires employees and trains them the process of the organization.
and vendors.
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Preparation of
Opening up the Arrival of the Customer placing
goods to be
business stores customers their orders
served
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CHAPTER 8
MARKETING PLAN
1. PLACE
Pangasinan. The Municipality is known for its famous rice cakes and
also it is the road most taken by the travellers who are passing the
the center of the entire Pangasinan and also it’s popularity of the town’s
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other concerts. The place also brings the popularity of food delicacies
and the new look and taste of Sweet Tweets’ salted egg pudding will give
than other food product near the location and of course it is eco-
friendly.
2. PRICE
Upon further discussion and calculations, along with the gathered survey
questionnaires by the researchers, we decided that the price for salted egg
pudding is 35 pesos. We make sure that the price is affordable and it suits our
product, it has organic ingredients which makes our product more unique and
healthier than the other snacks or desserts. The Egg Pudding will be sold for a
slightly exceeding Egg Pudding. This pricing strategy, coupled with our efficient
production methods, aids in achieving our relatively high market share for a
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3. PROMOTION
easier to promote through the use of social media and it will make our
4. PACKAGING
The container that we use for our product can be reuse and recycle. Aside from
this, our environment can get benefits by using this container. It helps lessen
the wastes or trash that other businesses produce that goes to landfills and
sometimes you can see it everywhere. In this case, the container that we use
can still be reusable by making it a food container, where you can store your
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Financial Plan
Capital Investment
Capital
Partner’s Name
Contribution
Table
This table shows that each member contributed Php116.00 for the initial
capital of the business.
TOTAL EXPENSES
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Table
Total Expenses
Php 691.00
Other Expenses:
(Packaging, Water,
337.00
Gas, Electricity)
Total Php 1,028.00
Table shows total cost of raw materials, utilities expense, and transportation
expense. In order to the operation of service to start and make certain progress,
particular raw materials are catered. On the main ingredient, the proponents
picked fresh eggs available in the market, 2 ½ kg of Sugar which cost Php
125.00, 2000g of fresh milk which cost Php 180.00, 1 kilo Agar Powder which
cost Php 135.00, 1520g of evaporated milk which cost Php 80.00, 12 pcs of egg
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Condense milk which cost Php 35.00, 4 pcs salted egg which cost Php 40. A
total of Php 691.00 for our raw materials used in the production. For other
expenses which includes the packaging, water, gas and electricity costs
Php 337.00
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APPENDIX A:
Photo Documentation
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APPENDIX B:
CURRICULUM VITAE
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