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CHAPTER I INTRODUCTION

Business Concept

This company is led by Ms. Julia Ocampo in participation by the young

entrepreneurs namely Camila Abalos, Carla Mae De Guzman, Alliah Mecca

Velasco, Angelika Keanna Baguna, Dianne Taloban, Jopert Cabanilla, Gabrielle

Theodore Dimalanta, and lastly, Ryna Mae Maramba. The name of our

company is Sweet Tweet Company. The researchers come up with this

business name as they derive the name itself for the main ingredients they’ve

picked. “Sweet” is for the dessert specifically the pudding which is the main

product and “Tweet” is derived from the musical sound of birds which is

related to our main ingredients which is an egg and another thing is for the

people to be the walking advertisement of how delicious and healthy the

product is. The Sweet Tweet Company is located in Calasiao, Pangasinan for

this is one of the most visited places in Pangasinan to buy "pasalubongs" and

known for the best Rice Cake or "Puto".

It is easy to find a dessert that is affordable but it is rare to find a dessert that

is nutritious and beneficial. This product will assure your cravings, your sweet

treat and can help to lessen your starvation. This product is beneficial for all

ages, even if you are a kid, teen, or adult, it will surely benefit you. Moreover,

Sweet Tweet is an egg pudding with a twist of putting a thin slice of the salted

egg at the top. Since egg pudding is a very common dessert, we come up with

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this idea to make a more unique and healthy food that can benefit children and

even elders. Salted Egg Pudding is not only delicious, but it also helps you keep

a balanced diet. Besides, Eating healthy doesn't mean only eating tons of

vegetables. Therefore, Desserts can also help you receive your daily amount of

required nutrients with a help of proper intake.

In addition, the salted egg has vitamins A, B, & E that helps the eyes in terms

of protecting the eyes from dryness, prevent cataracts, helps with age-related

eye disease, increase the brightness and smoothness of the skin. Moreover, it

also protects the skin from various skin problems. Salted eggs produce

antioxidant that helps the body to stay healthy and to prevent cancer. The

pudding is also made out of whole eggs that provide us with very high-quality

protein that contains all nine essential amino acids in the right amounts

needed by the body for optimum growth and maintenance. It also has fresh

milk that provides the right amount of calcium and other nutrients. That is

why we come with this product so that even if you are young or adult, you

don't have to worry about your health because, with our product, you can stay

fit, healthy, and even happier. After all, Salted Egg Pudding has the right

amount of sweetness and saltiness that not only children or young can love but

also adults.

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The Sweet Tweet Company’s main delicacy is the salted egg pudding. This

product is mainly produced with high quality ingredients with low minimum

cost.

Sweet Tweet Company only uses high quality ingredients that will surely meet’s

the nutritional needs of every individual. Thus, it makes the body to recuperate

in such an exhausted day and also is crave-satisfying.

Our Company aims to show people how healthy and delicious Salted Egg

Pudding is and to help maintain a healthy lifestyle. Not because you're eating a

dessert you're actually doing yourself a favor but instead, you're giving yourself

a healthy balanced diet.

Vision

The researchers envision to come up with a healthy and nutritious food that is

not only good for the health of the consumers but also for their budget and is

environmentally friendly. The researchers also promote a healthy diet over

processed goods and also to highlight the nutritional benefits of having salted

egg as a diet.

The researchers look forward on producing such product that will make

everyone believe in the power of salted eggs, that no matter how eccentric the

taste and texture is, this will bring them the nutrition they need to get the most

out of the day

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Mission

To provide healthy and creative way of preparing and making products that will

absolutely captivate the target market. To contribute such ideal product that

will benefit both environment and the customers and also to provide fresh and

unique set of product that is not only nutritious but also affordable.

Financial Goals

• To maximize profit by providing affordable and accessible products

• To access more investors

• To maintain the cash flows of the business

• To improve the financial stability of the business

Non-Financial Goals

• To produce high-quality goods and services to the customers

• To be able to give satisfaction to consumers

• To make innovative and creative products by the use of Salted egg

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• To access more potential consumers

• To stay ahead of the competitions

Objectives

• To produce innovative product using eggs as the main ingredient

• To make exceptional and healthy food to the market

• For the business to generate profit

• To make convenient and low-calorie dessert in the market

• To provide affordable goods to the customers

OBJECTIVES OUTCOMES

 To produce innovative product  It would increase the


using eggs as the main consumption of poultry
ingredient products
 To make exceptional and  It would make the people with
healthy food to the market sweet tooth to consume the
product and get its health

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benefits at the same time.


 Provides wealth-creating venture
 For the business to generate
that would contribute to our
profit and to open job
country’s economy and its
opportunities.
people
 It would encourage health
 To make convenient and low-
conscious customers to eat our
calorie dessert in the market
product.
 It would be a great advantage to
business competitors because
 To provide affordable goods to
customers most likely purchase
the customers
products with fair price than the
expensive ones

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Business Logo

Nature OF Business

The Sweet Tweet Company is in the nature of manufacturing business

venture wherein our main ingredient is egg base on our business proposal.

Eggs are very beneficial, it has a variety of nutrients and other healthy vitamins

combined. Many of us delimit the powers of eggs by just frying them of even

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boiling then to serve them for breakfast. Therefore, we made this idea of

making a unique and healthy product out of eggs, to be able to showcase how

are they turn into a delicious and healthy dessert or snack. This business will

be conducted at #819 Mc Arthur Hi-way San Miguel, Calaciao, Pangasinan

where the target customers are located.

Given the fact that eggs are a very good source of inexpensive and is very

high-quality protein. It is more evident that more than half the protein of an

egg is found in the egg white, which also includes vitamin B2 and lower

amounts of fat than the yolk. In addition, eggs are are also rich in sources of

selenium, vitamin D, B6, B12 and minerals such as zinc, iron and copper. Egg

yolks contain more calories and fat than the whites.

Location of Business

The location of the business is located at the#819 Mc Arthur Hi-way San

Miguel, Calaciao, Pangasinan. Sweet Tweet is located here for the reason that

more potential customers are near around this area given the fact that it was

near the highway and is also near a convenient store 7/11 Calaciao.

Most customers would be assumed to be the residents within the

boundary of Calasiao, some tourist and Locals from the other parts of

Pangasinan. Therefore, the competitive advantage of the business is it is easy

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to locate, it is budget friendly, and lastly it is made out of high quality fresh

ingredients that will surely be popular among all the stalls on the highway.

CHAPTR II

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

The Sweet Tweet Company is a manufacturing business venture. Our

main ingredient is an egg which has many health benefits. It has a variety of

nutrients and other healthy vitamins combined. The advantage of our product

is it has a unique ingredient which is Salted Egg, which makes our product

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more unique and attractive that will surely captivate the attention of the

customers. It is not just creating a healthy and beneficial product but also we

created a new delicious flavor of our unique ingredient which is Salted Egg that

will surely satisfy your cravings.

Therefore, we made this idea of making a unique and healthy product

out of eggs to be able to showcase how they turn into a delicious and healthy

dessert or snack. This business will be conducted at #819 Mc Arthur Hi-way

San Miguel, Calasiao, Pangasinan where the target customers are located.

You can find desserts everywhere but it is rare to find a dessert or snack

that is nutritious and beneficial to your health. So we proposed this business,

Sweet Tweet that is open for everyone. Young and adults will surely benefit.

Egg pudding is for everyone, the balance of sweetness and healthiness is

what makes it best for every individual. We will strive for the best products and

services that will be offered to the customers.

Egg pudding can provide foods that have the benefits that the customers

are seeking for. Aside from that, the product can assure the customer the

feeling of freshness and fullness upon eating.

Our business proposal is about making a product out of egg as the main

ingredient. Our advantage to the other businesses is that our main ingredient

has many benefits, especially in our health. Eggs are nutrient-rich, high in

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protein, helps you with weight loss, control your blood sugar, and more. Also,

our product is budget-friendly, very affordable, we know the price has a big

factor for the business and consumers so we make sure that our consumers

will be satisfied with our product and its price.

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CHAPTER V

THE MARKET

Industry Analysis

Inside the business, a good customer-supplier relationship is what gives

a business advantage. The focus on pursuing the main goal and consistency is

a must. Reducing risk, grabbing opportunities and a firm business foundation

is essential. For the positive and continuous growth of the business, the

customers have to rely on authentic and good suppliers.

Micro and Macro Environmental Factors

Micro Environmental Factors

1. The Company

Sweet treats company provides good quality products and good services.

The company has an entrepreneur that ensures the customers' satisfaction

and aims for the success of the business.

2. The Suppliers

Suppliers are the people who provide goods and services to the company

like materials for cooking, packaging, eggs, and other raw materials.

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3. Customers

Sweet Tweet is not just for people with a sweet tooth, anyone could

benefit from our product. From young to adults it could obtain the

nutritiousness contained in our company's product. Additionally, exceeding

customer satisfaction is what our company pursues.

4. Competitors

The competition gives rise to the business more thrilling. As business

competitors arise, Sweet Tweet Company guaranteed that the products it

serves will surely be beneficial to its customers. As to stay ahead of the

competition, Sweet Tweet Company will improve and develop more unique

sweets delicacy.

Macro Environmental Factors

PESTLE Analysis

1. Political

Factors that could impact the organization are government policy, tax

policy, foreign trade policy, small business funding grants, etc.

2. Economic

Economic issues to be considered are economic growth, economic trends,

business cycles, stock market performance, consumer confidence,

unemployment trends as well as interest and inflation rates.

3. Social

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Factors to focus on are unpredictable consumer preferences, changes in

lifestyles, health consciousness, buying habits, emphasis on safety, religion,

beliefs, etc.

4. Technological

Technology is fast disrupting across the board. Factors are the impact of

value chain structure in the services sector, technology impact on product

offering, and technological advances.

5. Legal

A firm should carefully evaluate before entering, some legal factors

should consider are discrimination law, employment law, health and safety

law, and data protection.

6. Environmental

Global warming, climate change, recycling, air, and water pollution

regulations in specialty eateries industry, waste management in the services

sector, and attitudes toward and support for renewable energy.

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SWOT Analysis

STRENGTHS WEAKNESSES
 Having a unique taste and  Limited product variants
product of sweet dessert  Limited in product availability
 Providing product with  Limited budget for
affordable prices advertisement
 Providing products that has a  Lack of employees
lots of health benefits  Having unclear strategies
 Providing outstanding
customer service

OPPORTUNITIES THREATS
 Expansion of business  High level of competitions
 Access of more investors  Entry of new competitors
 Communicate with business  Prices of ingredients may vary
consumer for co-marketing  Changes due to weather
conditions

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CHAPTER IV

BUSINESS DESCRIPTION

Nature of Business

The Sweet Tweet Company is in the nature of manufacturing business

venture wherein our main ingredient is egg base on our business proposal.

Eggs are very beneficial, it has a variety of nutrients and other healthy vitamins

combined. Many of us delimit the powers of eggs by just frying them of even

boiling then to serve them for breakfast. Therefore, we made this idea of

making a unique and healthy product out of eggs, to be able to showcase how

are they turn into a delicious and healthy dessert or snack. This business will

be conducted at #819 Mc Arthur Hi-way San Miguel, Calasiao, Pangasinan

where the target customers are located.

Given the fact that eggs are a very good source of inexpensive and is very high-

quality protein. It is more evident that more than half the protein of an egg is

found in the egg white, which also includes vitamin B2 and lower amounts of

fat than the yolk. In addition, eggs are are also rich in sources of selenium,

vitamin D, B6, B12 and minerals such as zinc, iron and copper. Egg yolks

contain more calories and fat than the whites.

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Various plants and equipments

Materials Usage

A whisk which is a cooking utensil

that can be used to blend ingredients

smooth and to incorporate air into a

mixture, in a process known as


Whisk
whisking or whipping. This utensil

helps to blend the wet and dry

ingredients well for the pudding to get

the nice, soft, and flat textured batter.

Mixing Bowl A mixing bowl is a deep bowl

that is particularly well suited for

mixing ingredients together in.

These come in many materials,

such as stainless steel, ceramic,

glass, and plastic. This utensil is

used to place the batter for the

pudding base.

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A measuring cup or

measuring jug is a kitchen utensil

used primarily to measure the

volume of liquid or bulk solid

cooking ingredients such as flour

and sugar, especially for volumes

from about 50 Ml upwards. It is

Measuring Cup also used to measure washing

powder, liquid detergents and

bleach for clothes washing. This

tool helps to measure the

ingredients accurately to have the

right amount in making the egg

pudding.

Spatula A spatula is a broad, flat, flexible

blade used to mix, spread and lift

material including foods. This

utensil helps to blend the

ingredients together during the

heating procedure wherein the

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batter must be stirred occasionally

to mix the ingredients well.

A kitchen device that is most

used to strain liquids away from

other ingredients but also to

Strainer occasionally sift fine ingredients

away from larger ingredients.

Strainer sifts the remaining small

starch that is not properly

dissolved during the heating

procedure of the batter.

Cooking Pot Cooking pot is used on a stove or

range cooktop, while some is used

in an oven. Some pots are

considered both stove and oven.

There is a great variety of cookware

and bake-ware in shape, material,

and inside surface. The main use of

this is to store the Egg Pudding

batter when placed in the stove for

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cooking

A stove is an apparatus for cooking

or heating that operates by burning

fuel or using electricity. This tool

makes all the work done. It is the

Gas Stove most essential tool that helps the

process more easy. Stove can be

either electric or in gas, It helps to

cook, boil water, fry dishes in no

time.

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CHAPTER V

ORGANIZATION PLAN

BUSINESS PROPONENTS

. A. PROPONENTS

NAME POSITIONS

Julia Ocampo Manager

Jopert Cabanilla Assistant Manager

Camila Abalos Production Staff

Ryna Mae Maramba Production Staff

Alliah Mecca Velasco Sales Staff

Gabrielle Theodore Dimalanta Sales Staff

Carla Mae De Guzman Accountant

Angelika Keanna Baguna Accountant

Dianne Taloban Treasurer

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B. ORGANIZATIONAL CHARTS

JULIA OCAMPO
Manager

JOPERT
CABANILLA
Assistant Manager

Production and Finance Division


Sales Division

CAMILA ABALOS ALLIAH MECCA CARLA MAE DE


RYNA MAE VELASCO GUZMAN DIANNE
MARAMBA GABRIELLE ANGELIKA TALOBAN
THEODORE KEANNA
DIMALANTA BAGUNA (Treasurer)
(Production Staff) (Sales Staff) (Accountants)

FIGURE 1

ORGANIZATIONAL CHART

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Sweet Tweet Organizational Chart Structure includes the manager and the
assistant manager. Below are the two functional areas within the company:
Production and Sales Division and Finance Division. The Production and Sales
Division are headed by Production Staff and Sale Staff while the Finance
Division is headed by Accountants and Treasurer.

C. PERSONNE (DUTIES) AND RESPONSIBILITIES)

POSITIONS DUTIES AND RESPONSIBILITIES


Directly involved with the individuals serving
customers, producing and selling the firm's goods
MANAGER
or services, and providing internal support to
other groups.
Is the one who assists in making sure the team
adheres to company policies, resolving customer
ASSISTANT MANAGER
complaints, leading the team, and organizing the
team schedule.
Who produce and assemble products in factories.
They operate and maintain machinery, ensure
PRODUCTION STAFF
production standards are met, finalize products,
and prepare them for shipping.

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Responsible for selling company goods, products,


and services to increase profit by looking for
potential new clients and buyers and explaining
SALE STAFF
the benefits of the products, goods, or services
they sell to new customers to promote and build
loyalty to their brand.

Who performs financial functions related to the


collection, accuracy, recording, analysis, and
ACCOUNTANT
presentation of a business, organization, or
company's financial operations
TREASURER It monitors cash flow in the business and
responsible for general financial oversight,
funding, fundraising and sales, financial
planning and budgeting, financial reporting,
banking, bookkeeping and record keeping,

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Control of fixed assets and stock.

CHAPTER VI

PRODUCTION PROCESS

Production Plan

Processing Plant and Equipment

Figure

Whisk

This figure shows a whisk which is a cooking utensil that can be

used to blend ingredients smooth and to incorporate air into a mixture,

in a process known as whisking or whipping. This utensil helps to blend

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the wet and dry ingredients well for the pudding to get the nice, soft,

and flat textured batter.

Figure

Mixing Bowl

A mixing bowl is a deep bowl that is particularly well suited for

mixing ingredients together in. These come in many materials, such as

stainless steel, ceramic, glass, and plastic. This utensil is used to place

the batter for the pudding base.

Figure

Measuring Cup

A measuring cup or measuring jug is a kitchen utensil used

primarily to measure the volume of liquid or bulk solid cooking

ingredients such as flour and sugar, especially for volumes from about

50 Ml upwards. It is also used to measure washing powder, liquid

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detergents and bleach for clothes washing. This tool helps to measure

the ingredients accurately to have the right amount in making the egg

pudding.

Figure

Spatula

A spatula is a broad, flat, flexible blade used to mix, spread and

lift material including foods. This utensil helps to blend the ingredients

together during the heating procedure wherein the batter must be

stirred occasionally to mix the ingredients well.

Figure

Strainer

A kitchen device that is most used to strain liquids away from

other ingredients but also to occasionally sift fine ingredients away from

larger ingredients. Strainer sifts the remaining small starch that is not

properly dissolved during the heating procedure of the batter.

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Figure

Cooking Pot

Cooking pot is used on a stove or range cooktop, while some is

used in an oven. Some pots are considered both stove and oven. There is

a great variety of cookware and bakeware in shape, material, and inside

surface. The main use of this is to store the Egg Pudding batter when

placed in the stove for cooking

Gas Stove

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A stove is an apparatus for cooking or heating that operates by

burning fuel or using electricity. This tool makes all the work done. It is

the most essential tool that helps the process more easy. Stove can be

either electric or in gas, It helps to cook, boil water, fry dishes in no

time.

Plant Location

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CHAPTER 7

OPERATION PLAN

I. Shipment and System Control

Shipment
Planning
Shipping Control
Shipment
Inspection

Figure __

Shipping Control

For shipment control, the following protocols are as follows:

1) the delivery date to customers is checked based on manufacturing progress

2) shipping planning is made 3) shipping instructions are made. The job is

divided into two parts: Shipping Preparation and Shipping Inspection. The

preparation and instructions for shipping are rendered in Shipment Planning.

Shipping Inspection, on the other hand, is an examination of the shipping

condition.

II. Functions of Support Services

FINANCE – is considered the “lifeblood of business” and defined as the art and

science of managing money.

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 Accountant - responsible for the validity of the financial statements they

work on. They key aspect is managing cash.

OPERATION – focuses on designing and controlling production and business

related to production.

 Environmental Manager – the main function is to deals in food products,

monitoring air and water quality, product quality.

HUMAN RESOURCE – is a contemporary, umbrella term used to describe the

management and development of employees in an organization. They are the

one who hires employees and trains them the process of the organization.

 Supervisor - Monitoring employee productivity and providing

constructive feedback and coaching.

 Professional staff - Instrumental in each company, new or existing, are

the firm’s professional staff resources.

 General Manager – overall responsible for the financial success of the

business and handles external relations with lenders, community leaders

and vendors.

 Assistant Manager – keep the company or store running smoothly by

taking on some managerial tasks.

MATERIALS AND PROCUREMENT – charged with the acquisition of materials

and resources for the different departments in the organization.

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 Purchasing Manager - filled by either or both the general manager/top

management person and the office manager.

MARKETING – overseeing the development of new products, advertisements,

promotions and sales.

 Marketing Manager - to handle all aspects related to promoting and

selling the product.

III. Operation Flow

Preparation of
Opening up the Arrival of the Customer placing
goods to be
business stores customers their orders
served

Customer's choice Taking and


Preparing their Taking their
(dine-in or take- repreating their
orders payments
out) orders

Serving of the Staffs accompany Customer's leave


products the customers with satisfaction

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CHAPTER 8

MARKETING PLAN

1. PLACE

The propose business location is in the town proper of Calasiao,

Pangasinan. The Municipality is known for its famous rice cakes and

also it is the road most taken by the travellers who are passing the

province or visiting other municipalities. The location of the town is near

the center of the entire Pangasinan and also it’s popularity of the town’s

event center, Calasiao Sports Complex which brings visitors to watch

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events like the Philippine Basketball Association’s provincial games and

other concerts. The place also brings the popularity of food delicacies

and the new look and taste of Sweet Tweets’ salted egg pudding will give

the customers new food favorite. Most consumers are believed to be

students and travelers. Moreover, the business’ competitive advantage is

that, it is new in market of Calasiao, it offers quality goods, way cheaper

than other food product near the location and of course it is eco-

friendly.

2. PRICE

Upon further discussion and calculations, along with the gathered survey

questionnaires by the researchers, we decided that the price for salted egg

pudding is 35 pesos. We make sure that the price is affordable and it suits our

product, it has organic ingredients which makes our product more unique and

healthier than the other snacks or desserts. The Egg Pudding will be sold for a

suggested retail price of 35 pesos per container. We believe that we have

produced quality and feature advantages, encouraging the use of a price

slightly exceeding Egg Pudding. This pricing strategy, coupled with our efficient

production methods, aids in achieving our relatively high market share for a

new product entry.

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3. PROMOTION

It is easy to promote your product when it is direct selling to make your

customers more convinced of your product. But as of our situation today, it is

easier to promote through the use of social media and it will make our

promotion much better.

4. PACKAGING

The container that we use for our product can be reuse and recycle. Aside from

this, our environment can get benefits by using this container. It helps lessen

the wastes or trash that other businesses produce that goes to landfills and

sometimes you can see it everywhere. In this case, the container that we use

can still be reusable by making it a food container, where you can store your

food. It may also be recycled, by making this as a pot.

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Financial Plan

Capital Investment

Capital
Partner’s Name
Contribution

Abalos, Camila Php 116.00

Baguna, Angelika Keanna Php 116.00

Cabanilla, Vince Jopert Php 116.00

De Guzman, Carla Mae Php 116.00

Dimalanta, Theodore Gabrielle Php 116.00

Maramba, Ryna Mae Php 116.00

Ocampo, Julia Coneree Php 116.00

Taloban, Dianne Rose Php 116.00

Velasco, Alliah Mecca Php 116.00

Total Amount Php 1,044.00

Table

This table shows that each member contributed Php116.00 for the initial
capital of the business.

TOTAL EXPENSES

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Table

Total Expenses

INGREDIENTS QUANTITY PRICE/QUANTITY COST


2 ½ kilos
Sugar Php50.00 / kilo Php125.00
2000g
Fresh milk Php90.00 / 1000g Php180.00
1 kilo
Agar powder Php135.00 / kilo Php135.oo
1520g
Evaporated milk Php20.00 / 380g Php80.00
12 pcs
Eggs Php8.00 / pc Php96.00
300g
Condense milk Php35.00 / 300g Php35.00
4 pcs
Salted eggs Php10.00 / pc Php40.00

Php 691.00

Other Expenses:
(Packaging, Water,
337.00
Gas, Electricity)
Total Php 1,028.00

Table shows total cost of raw materials, utilities expense, and transportation

expense. In order to the operation of service to start and make certain progress,

particular raw materials are catered. On the main ingredient, the proponents

picked fresh eggs available in the market, 2 ½ kg of Sugar which cost Php

125.00, 2000g of fresh milk which cost Php 180.00, 1 kilo Agar Powder which

cost Php 135.00, 1520g of evaporated milk which cost Php 80.00, 12 pcs of egg

which cost Php 96.00, 300g

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Condense milk which cost Php 35.00, 4 pcs salted egg which cost Php 40. A

total of Php 691.00 for our raw materials used in the production. For other

expenses which includes the packaging, water, gas and electricity costs

Php 337.00

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APPENDIX A:
Photo Documentation

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APPENDIX B:
CURRICULUM VITAE

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