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Social Media Marketing
Module 1

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Social Media
Any computer-based technology that
allows the sharing of ideas, thoughts,
information, and any kind of
communication by building a virtual
network of communities.

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Social Media
Any website or app that lets you
create and share content to
participate in social networking!

What are the top social media

platforms that you use?

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Social Media
Facebook, Twitter, Instagram..

TikTok, LinkedIn, SoundCloud…

Telegram, WhatsApp, Pinterest…

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Social Media Platforms
Let’s check out each social
media platform’s features

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Social Media Platforms
Understand each platform’s so
you know when to utilize them in your
business / work.

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Social Media Platforms
Pinterest
✓ Save / Pin images and videos
✓ Create boards / groupings, share it with
others
✓ Re-group or re-pin images from other
users

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Social Media Platforms
Pinterest

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Social Media Platforms
Pinterest Statistics
✓ Monthly Active Pinterest Users:
✓ Pinterest Audience Outside the U.S:
✓ Total # of Pins Saved by Users:
✓ Total # of Pinterest Boards:
✓ Between October 2020 and March 2021, Pinterest had:

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Social Media Platforms
YouTube
✓ Upload and share videos
✓ Watch and comment on
other people’s videos

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Social Media Platforms
YouTube

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Social Media Platforms
YouTube Statistics
✓ 2 billion logged-in monthly users
✓ 56% of YouTube users are male
✓ World’s second-most visited website (next to Google)
✓ Second-most used social platform (next to FB)
✓ Viewers aged 18+ spend 41.9 minutes on YouTube daily
✓ 40.9% of YouTube watch time happens on mobile

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Social Media Platforms
LinkedIn
✓ Professional networking site
✓ Connect with other professionals
✓ Share your credentials, latest work
achievements

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Social Media Platforms
LinkedIn

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Social Media Platforms
LinkedIn Statistics
✓ Most popular social media platform for Fortune 500
companies
✓ Microsoft purchased LinkedIn for $26.2 billion in 2016.
✓ 87 million millennials are on LinkedIn.

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Social Media Platforms
Twitter
✓ A ‘microblogging’ platform
✓ Users can follow each other see
each other’s tweets
✓ Instantly share your thoughts to a
bigger audience

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Social Media Platforms
Twitter

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Social Media Platforms
Twitter Statistics
✓ Has an advertising audience of 353 million
✓ User base is predicted to grow 2.4% in 2021
✓ 6th-ranked mobile app
✓ 68.7 million (or 19.4%) of Twitter’s users are based in the U.S.
✓ Male users (70%)
✓ 28.9% of Twitter’s audience is 25- to 34-years old

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Social Media Platforms
Facebook
✓ Leading social networking site
✓ Let users add each other as ‘friends’
✓ Communicate, share content with each
other

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Social Media Platforms
Facebook

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Social Media Platforms
Facebook Statistics
✓ 1.84 billion daily users
✓ Leading social media platform, reaching 59.0 percent of social
media users
✓ $27.2 billion in ad revenue in Q4 2020
✓ 200 million small businesses around the world use
Facebook’s tools
✓ 65 percent of Facebook users are under the age of 35
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Social Media Platforms
Instagram
✓ Primarily a visual platform
✓ Share photos and videos

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Social Media Platforms
Instagram

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Social Media Platforms
Instagram Statistics
✓ 100 million photos are uploaded every 24 hours
✓ Instagram users spend almost as much time on the platform as
Facebook users
✓ Every month, 130 million Insta users click on shopping posts
✓ The Like button is hit 4.2 billion times per day
✓ The most popular video content is "How-to" tutorials

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Social Media Platforms
TikTok
✓ Platform for sharing and
discovering short videos
✓ Encourages users to create
creative video outputs

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Social Media Platforms
TikTok

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Social Media Platforms
TikTok Statistics
✓ A user opens the TikTok 8 times per day
✓ People ages four to fifteen spend an average of 80 minutes per
day on the app
✓ 60% of TikTok users are Gen Zers
✓ TikTok is now available in 154 countries worldwide (and 75
different languages)

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Social
Media
Statistics

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Social Media Statistics

The global health crisis of 2020 saw

many businesses going digital
however they could to maintain social
distancing and prevent the spread of
COVID-19.

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Social Media Statistics

51% of brands are already using videos

in Stories, and the number will likely
increase in 2021.

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Social Media Statistics

Augmented reality experiences are

inherently interactive and highly effective
for engagement. Brands are quickly
buying into this latest social media trend
by creating AR filters to promote new
products or encourage fan interaction.

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Social Media Statistics

We’re seeing more features and tools that

support quick and easy shopping.
Instagram, for instance, allows you to add
product tags and enable easy checkout
without ever leaving the platform.

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Social Media
Marketing
Campaigns

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What are you trying to accomplish?
Goals Actions
✓ Brand Management ✓ What actions will
✓ Communication / Responses help my brand
✓ Establish Market Presence achieve these goals?
✓ Create Awareness
✓ Promote Services / Products

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What are you trying to accomplish?
Best Practices
✓ Use social media plan for
your campaigns
✓ Always remember your
goals
Resource Sample:
30-Day Social Media Plan
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Social Media
✓ Use the most appropriate
social media platform for
your content / target
audience
✓ Use Soc Med management
platform like HootSuite
✓ Use Soc Med to connect

with customers
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How often should you post?

✓ Facebook: 3 – 10 times per week

✓ Twitter: 5 times a day
✓ LinkedIn: 2 – 5 times per week
✓ Pinterest: 5 – 10 times per day

Social Media Rules: 29 Social Media Rules You May Not Know Of (buffer.com)
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Best Practices

✓ Twitter
✓ For: Campaigns, Events, Lifestyle Hashtags, Participation,
Brand Management, Promote New Products
✓ Follow influencers, learn how they are growing their
follower base
✓ Share interesting content to your followers
✓ Engage with your followers and influencers
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Best Practices

✓ Facebook
✓ Create your own business page
✓ Enable user reviews – review it constantly
✓ User the correct cover photo, post size, etc
✓ Don’t oversell – promote your product by using interesting
information / posts
✓ Remember to add call to action
✓ Use a chatbot! This class material is solely for the use of class participants. No part of it may be
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