Business Model Canvas “La Michoacana”

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

Suppliers of ice Preparation of ice It offers ice cream Provide a good To the general
cream raw material cream and natural and service and maintain public who want
Suppliers of Preparation of drink artisanal drinks the quality of ice to consume an
disposables Elaboration of ice The goal is to satisfy cream and drinks artisanal ice
popsicles the need for a cream and drinks
craving

KEY RESOURCES CHANNELS

Through social
Refrigerators
networks and
Employees
advertisements
Point of sale
Through established
Store
premises
Face to face

COST STRUCTURE REVENUE STREAMS

Supplies
Sale of ice cream popsicles and
Basic services
drinks
Maintenance of the premises
Cash and card payment methods
Salaries
Advertising

Maria Fernanda Ruiz Estrada

Alen Gerardo Perez Nicolas
Maria Victoria Perez Lopez