Professional Documents
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MANAGEMENT PROFESSIONAL)
Domain Excellence Business Acumen
Courseware Handbook
Human Resource Management, over the years, has
evolved as a strategic function in organisations There
is an expressed need for trained HRM professionals
having the required competencies to deliver results that
impact business.
Technology Efficacy Workplace Proficiency
CHRMP courseware from the series ‘Domain Excellence in HR’ follows a practical and
industry- oriented approach aimed at helping HR professionals create greater success at their
workplace. Within this certification handbook, you will find:
- Practical templates and frameworks ready to execute
- Illustrative examples to help you understand the concepts better
- Pragmatic planning suggestions
- Application based content to augment your learning
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Ripples Learning
Employee Engagement
Enhancing employee experience for continuous growth
Published By
All rights reserved. This book or parts thereof may not be reproduced in any form, stored in any retrieval system,
or transmitted in any form by any means—electronic, mechanical, photocopy, recording, or otherwise—without
prior written permission of the copyright
owner.
Edition 2021
ISBN
About CHRMP
Learning Objectives
As a student, you’ll get a few significant benefits from this courseware. You’ll learn to:
Kahn's article discussed the different factors that affected engagement and disengagement.
He saw these factors as individual & contextual sources of meaningfulness, safety &
involvement. After William Kahn's study, employee engagement was looked at as an area
of study which understood what made people stay with organisations longer.
Things changed with the advent of the Information Age. Previously, employees stayed
in organisations because it provided them with money & security. Nobody gave too much
consideration to interest in jobs or excitement or delight. Nor were there many options
available. The Information Age brought many choices for the customers & employees
simultaneously. There was no lack of alternatives or opportunities, and people moved
out when they found something better. They weren't merely interested in security but
wanted to work in jobs and industries they were passionate about.
Thus, they began to get jobs that made them feel good, which provided them excitement
& learning opportunities, allowing them to continue the life they had been continuing for a
considerably long period. So, people left organisations to pursue passion, happiness,
and satisfaction. Other parallel studies showed us that the longer employees stay in an
organisation, the better they perform. So, it also became imperative to curb attrition and
hence, the studies to understand the various factors that affect the engagement or
disengagement of employees in organisations.
The word engagement means interaction, exchange, or a connection between two or more
people. The area of HR concerned with how involved employees feel with their work, their
leaders, and from the perspective of the organisational goals and values can be referred to
as employee engagement.
“This is about how we create conditions where employees offer more of their
capability and potential."
Contribution
Equal Personal
Treatment Recognition
Factors affecting
Growth Employee Engagement Interpersonal
Prospects Relations
Hygiene Communication
Factors
Transparency
It's already known that a happy and satisfied employee contributes more to the organisa-
tion's success and business. Hence, taking care of an organisation's human resources and
concerns is imperative because it is directly related to performance.
An employee is able enough to do specific tasks. He might be putting their 100%, but it will
hamper his target achievements or overall performance if he does not get support from the
organisation.
It's essential to understand every employee's needs and requirements individually to create
a support base.
➳ Self-actualisation needs
➳ Esteem Needs
Relating Maslow’s needs theory to organisational structure eases the whole process.
Senior
Management
Employees
An organisation’s ER Department can develop ER Initiatives for its employees as per the
needs and requirements related to specific levels.
Examples:
ER Initiatives for physiological needs; food/shelter/clothing:
1. Provision of canteen facilities inside office premises
2. Discount coupons for buying clothes at the time of festivals
3. Providing guest houses and other accommodation facilities to employees
4. Tie-ups with real estate/property consultants to search for houses for new
(relocating) employees
To better understand employee attitudes and motivation, Frederick Herzberg studied which
factors in an employee’s work environment caused satisfaction or dissatisfaction. He found
that the factors driving job satisfaction (and presumably motivation) differed from those
causing job dissatisfaction. His findings were published in The Motivation to Work, 1959.
Herzberg’s
Job Dissatisfaction Job Satisfaction
Two factor Theory
As per Herzberg, factors leading to Job Satisfaction are “separate & distinct from those
leading to Job Dissatisfaction.”
-Eliminating or taking care of dissatisfying job factors might create peace but not
necessarily enhance performance.
-At the same time, adding job satisfaction factors will not eliminate job dissatisfaction.
• Absenteeism
• Attrition or Employee Turnover
Absenteeism:
Absenteeism is one of the significant workplace problems faced by employers today. It
merely means an employee’s intentional or habitual absence from work. It decreases
productivity and can impact its finances (costs incurred), morale, and other factors.
[Total no. of person-days lost by being absent / (Average no. of employees x No. of
workdays)] x 100
Example: The number of employees is ten and the number of absent days is 10 in an
organisation. At the beginning of the month, there are ten employees, and eight
employees at the end of the month. The company has 22 workdays in a month.
• Disengagement
• Personal illness
• Family issues
• Personal needs
• Entitlement mentality
• Stress/Low morale
• Job hunting
• Harassment at the workplace
Disciplinary approach
Positive reinforcements
- Recognition
- Cash rewards
- Time offs
Combination Approach (Carrot & Stick Approach)
- Reward employees with good performance, and
- Take disciplinary action against habitual offenders
Attrition/Employee Turnover:
Employee Turnover is when employees leave the organisation and have to be replaced.
• Salary/Benefits
• Hiring Cost
• Training Cost
• Productivity Cost
• Separation Cost
• Career opportunities
• Better compensation
• Poor management
• Relocating spouse
• Returning to school
• Retirement
• Job security fears
• Poor relationship with workers
• Child care issues
• Health-related reasons
1. Employee Surveys
There are various methods through which organisations gather employee-related data—for
example, In-depth interviews, surveys, etc. Employee Surveys aim to measure, assess & un-
derstand employees’ morale & motivation, attitude, feedback, satisfaction, commitment,
a sense of purpose & passion concerning their work & organisation. Most organisations
ensure that these surveys are strictly confidential so that employees feel comfortable
enough to express their opinions without fearing repercussions. These surveys
(engagement or satisfaction) can be conducted periodically (for example, annual surveys)
or to meet the organisation’s needs and requirements.
Once these employee surveys are conducted, the next step is to create an implementation
plan for improvement areas. This would take definite periods, ranging from a year to even
five years, to address the issues & areas identified through the survey results.
While it covers various grounds, the employee engagement surveys also help us obtain
one of the essential metrics, ‘ Employee NPS – Net Promoter Score.’ It aims at asking a
very pertinent question, ‘how likely are you to recommend this organisation to your friends
& family? bringing all the employee experiences into a straightforward answer.
Employee engagement surveys are designed to assess the engagement levels of the
employees. While no two organisations can have the same surveys, a general
understanding of these areas is helpful. Also, grouping them will help your employees get
clear, area-specific input and give you a more nuanced understanding of which areas
need improvement.
• Demographics
• Planning of objectives
• Leadership
• Role
• Reporting manager
• Team
• Work-life balance
• Workplace culture
• Resource availability
• Rewards and recognition
• Training opportunities
• Belongingness to the organisation
• Diversity
The form must be designed with objective and open-ended questions where employees
share their additional views as much as possible.
While conducting these surveys is important, it is also necessary to act according to the
input from these surveys.
2. Exit Interviews
Exit interviews are conducted when an employee leaves the organisation and is considered
helpful in understanding the problems from an employee’s perspective. These offer
in-depth insight into employee morale and satisfaction, everyday processes and systems,
workplace values & culture, and the provided management solutions. The purpose of
conducting an Exit Interview is to analyse an employee’s overall experience during their
stay in an organisation while identifying strategies & opportunities to improve employee
retention and engagement. These Exit Interviews are used by organisations to address
various HR challenges like employee absenteeism and turnover and to increase overall
productivity & engagement.
For example:
• Why are you leaving?
• What is the other organisation offering you?
• What did we do wrong? (Such questions often evoke venting episodes and
leave a bad taste for both the employee separating & the organisation).
For example:
• What were some things you enjoyed during your tenure in the organisation?
• What do you think we can do to improve the experience for the employees
who join this organisation?
(Questions relating to positive experiences often lead to valuable suggestions).
It provides employees:
Education: Department:
Name(s) Designation(s)
Which of the following factors lead to your resignation? Please rank the first three reasons for the various
factors mentioned here and assign a weight to their importance such that the sum comes to 100.
5. Health problems
8. Unattractive remuneration
Your
Viewed as an comments/
S. Work Atmosphere Viewed as Meets
area of suggestions/
No. Related Parameter strength requirement
improvement details of
experience.
1. Work Culture
2. Freedom of operation
3. Recognition
4. Communication
5. Work Relationships
6. People
7. Value Systems
8. Respect for Individual
9. Any other
Your
Viewed as an comments/
S. Viewed as Meets
Job-Related Parameter area of suggestions/
No. strength requirement
improvement details of
experience.
1. Level of Challenge
2. Learning on Job
Growth (vertical &
3.
Lateral)
Support/ mentoring
4.
from supervisor
5. Job-related training
Infrastructure for per-
6.
forming the job
7. Any other
Your
Viewed as an comments/
S. Viewed as Meets
HR Related Parameter area of suggestions/
No. strength requirement
improvement details of
experience.
Performance Appraisal
1.
System
Training in the area of
2.
personal development
3. Pay/ Salary structure
4. Welfare Activities
5. HR Policies
Induction (Comfort
level on joining the
6.
organisation for new
employees)
Career mapping/
7.
Career Manage
8. Any other
Your
Viewed as an comments/
S. Miscellaneous Viewed as Meets
area of suggestions/
No. Parameter strength requirement
improvement details of
experience.
1. Top Management
2. Policies and plans
3. Decision Making
Work environment/
4.
infrastructure
5. Systems in place
6. Customer Satisfaction
7. Any other
NO
Yes No
3. Employee Grievances
While employee surveys & exit interviews provide us with lots of information related to
factors causing engagement or disengagement of employees in an organisation, there are
also other sources of input, such as employee grievances. These also play a vital role in
understanding the factors causing dissatisfaction leading to grievances and the areas
seeking improvement to have the necessary facilities and support to perform efficiently.
Other sources providing such information/data include: absenteeism data & post-project
analysis/lesson learned analysis.
Managers would not like to see their best employee suddenly leave the company’s door
‘one fine day.’ It has significant downward implications on other employees’ morale and the
organisation’s productivity if it happens. Thus, employee retention is critical, and it begins
right from when the organisation connects with the employee for the first time. So, inter-
viewing experience, onboarding experience, induction, etc., have a significant role in retain-
ing employees. The pay and compensation of employees are further affected.
Internal branding is creating an association of the existing employees with the organisation.
How the current employees feel about being a part of the organisation by sharing
common values, goals, and culture is defined as internal branding. Organisations drive
internal branding by recognising their top performer of the week/month, associating with a
common name that identifies its employees, etc.
When the employees feel motivated, they give their ‘all’ into what they do. HR is the first
person from the organisation’s side who contacts the candidate for recruitment and stays
in continuous touch until they leave.
⮫
⮫
Retaining
⮫ Developing
⮕ Engaged
Employees
⮕ Employee
Performance
⮕ Organization’s
Performance
⮫
Rewarding ⮫ Placing
“If you want to ace it in HR, both as an entrant to the role or as a seasoned professional who is looking at enhancing their
competence, then CHRMP is for you.
I highly recommend it because it helps provide clarity for the role that HR and HR personnel play in a VUCA world. It gives you
access to a rich alumni network of HR professionals who now hold critical and leading HR roles in Comp & Ben, L&D, Talent
Management, and HR Business
Partnering roles.
It is designed for the modern HR professional who is now a key go-to strategy enabler for the CEO of the business. The content
too is customized and allows you the experience of either gain competence in all areas of HR or specific areas that matter
most to you based on your role and tenure.
So, it’s a highly customer- as well as business-centric Certification that truly sets you apart when you’re in the job market!”
— Mukund Ganapathy
Sr. L&D Business Partner, Amazon India
“I wanted to get international certification that will be an added value for my HR career.While going through the certifica-
tion process, I found the learning process to be smooth and easy. The videos are clear, the topics are well chosen.I liked
the clarity of the modules, the examples given by the trainers. The training course was easy because I felt same as in
the classroom, so this is an added value. I specially liked the L&D module. I would surely recommend CHRMP to others
looking for a certification in HR. I would like to thank CHRMP team for the support and for being efficient in answering
any query.”
— Joanna Elias
HR Assistant, United Nations
“I have 5+yrs of experience in HR domain !! CHRMP has an wonderful learning sessions with self development career!!!
It’s useful for HRs for ugrade of Knowledge and implementation!!! For Non HRs it will be new and easy to Know about the
HR field and they can easily implement the process in their new career!!!! So I will b giving 200% Go+ for Chrmp classes
and get full benefits of HR domain!!! Tk u ripples for opportunity!!!”
— Zunaith K
Sr. HR Admin, Titanium Motors, Mercedes Benz, India