Professional Documents
Culture Documents
3 Organization 6 Contexts
9: Transforming Ideas into 30: Analyzing Speech
Speech Points 125 Contexts 384
10: Organizing Points 136 31: Educational Context 390
11: Outlining 146 32: Workplace Context 394
12: Connectives 158 33: Social and Ceremonial
13: Introductions 163 Context 404
14: Conclusions 175 34: Civic and Political
Context 408
35: Leadership across
4 Development Contexts 413
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Speaker’s Quick Start Guide
The Quick Start Guide is designed to help you find the specific public
speaking information you’re looking for as quickly as possible.
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12e
Speaker’s
the
Handbook
Jo Sprague
San José State University
Douglas Stuart
VMware, Incorporated
David Bodary
Sinclair Community College
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The Speaker’s Handbook, © 2019, 2016, 2013 Cengage Learning, Inc.
Twelfth Edition WCN: 02-300
Jo Sprague, Douglas Stuart,
David Bodary Unless otherwise noted, all content is © Cengage
Project Manager: Julia Giannotti by any means, except as permitted by U.S. copyright law, without
the prior written permission of the copyright owner.
Vendor Content Project Manager:
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For product information and technology assistance, contact us at
Product Assistant: Camille Beckman Cengage Customer & Sales Support, 1-800-354-9706.
Marketing Manager: Allison For permission to use material from this text or product, submit all
Moghaddasi requests online at www.cengage.com/permissions.
Content Project Manager: Dan Further permissions questions can be emailed to
Saabye permissionrequest@cengage.com.
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Contents
Preface xix
1 Foundation
The Value of Public Speaking Skills 3
1 Understanding Speaking 6
Understand What It Means to Be a Public Speaker 6
Common Public Speaking Misconceptions 8
Theoretical Foundations of Effective Public Speaking 10
Oral Cultures 10
Classical Rhetoric 12
Communication Studies 13
Dialogic Perspectives 14
The Social Construction of Meaning 16
Collaborative Creation of Meaning 16
Balance Communication Resources 18
Conversation Skills 18
Composition Skills 19
Performance Skills 19
The Role of Consciousness in Learning 21
Follow Five Steps of Public Speaking 24
Summary 25
Critical Thinking Questions 26
Putting It into Practice 26
2 Listening 27
Practice Effective Listening Skills 27
Prepare Yourself to Listen 28
Balance Open Curiosity with Critical Analysis 28
Listen Holistically 30
Provide Constructive Feedback 32
Common Listening Pitfalls 34
Summary 36
v
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vi Contents
3 Speaking Ethics 38
Be Aware of Ethical Choices in Public Speaking 39
Every Decision Has an Ethical Dimension 39
Ethical Decisions Are Rarely Clear-Cut 39
Ethical Decisions Vary with Context 39
Respect the Integrity of Your Core Values, Audience, and Ideas 40
Don’t Plagiarize 41
Don’t Lie 42
Don’t Oversimplify 43
Balance Language, Emotional Appeals, and Persuasive Strategy 43
Avoid Simplistic Persuasive Techniques 44
Summary 46
Critical Thinking Questions 47
Putting It into Practice 47
2 Preparation
The First Stage of the Public Speaking Process 59
5 Planning 60
Allow Time for the Four Phases of Creativity 60
Make a Realistic Timetable 61
List Tasks, Estimate Time 61
Determine the Order for Completing Tasks 62
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Contents vii
7 Audience Analysis 86
Seek Audience Information 87
Use Direct Observation 88
Do Systematic Data Collection 88
Conduct Selected Interviews or Focus Groups 88
Talk with the Contact Person 89
Use Intelligent Inference and Empathy 89
Analyze Audience Demographics 89
Generational Culture 90
Sex and Gender 90
Race and Ethnicity 91
Identify What Is Meaningful to Your Audience 93
Determine the Audience’s Attitudes toward Your Topic 94
Gather Details about the Specific Speech Situation 95
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viii Contents
Summary 97
Critical Thinking Questions 98
Putting It into Practice 98
8 Research 99
Use a Research Strategy 99
Work from General to Specific 100
Search Efficiently 100
Develop a List of Key Terms 103
Use Your Audience Analysis Questions 104
Gather Credible Content Using a Variety
of Sources 105
Use the Library 106
Capture Information for Later Use 112
Simplify Organization of Ideas 112
Index Cards from Print and Electronic Sources 113
Index Cards from Interviews and Surveys 115
Grouping Your Ideas 115
Cite Your Sources Using a Standard Format 115
Cite Your Sources Smoothly in Your Speech 117
Summary 119
Critical Thinking Questions 119
Putting It into Practice 120
3 Organization
Bringing Order to Your Ideas 123
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Contents ix
11 Outlining 146
Develop a Visual Outline Format 147
Create a Full-Sentence Outline 149
Full-Sentence Outline Example 150
Phrase Main Points to Lead into Subpoints 152
Phrase Points in Concise, Parallel Language 154
Examples of Weak, Better, and Best Parallel Language 154
Summary 156
Critical Thinking Questions 156
Putting It into Practice 157
12 Connectives 158
Create Connectives to Link Ideas and Express Relationships 159
Develop Internal Previews and Summaries 161
Summary 162
Critical Thinking Questions 162
Putting It into Practice 162
13 Introductions 163
Develop an Effective Introduction to Your Speech 163
Capture Audience Attention Immediately 164
Provide Psychological Orientation 165
Motivating Your Audience to Listen 167
Provide a Logical Orientation 168
Summary 173
Critical Thinking Questions 173
Putting It into Practice 174
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x Contents
14 Conclusions 175
Provide Logical Closure 175
Reestablish Your Topic’s Connection to a Larger Context 176
Provide Psychological Closure 177
End Your Speech Memorably 179
Summary 180
Critical Thinking Questions 181
Putting It into Practice 181
4 Development
Shaping Your Speech 186
16 Reasoning 205
Understand Claims, Data, and Warrants 205
Evidence Can Lead to More Than One Claim 206
People Look for Familiar Patterns 207
Four Main Types of Reasoning 208
Inductive Reasoning 208
Deductive Reasoning 211
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Contents xi
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xii Contents
19 Credibility 262
Understand Credibility 262
Build Your Credibility through Content and Delivery 265
Summary 268
Critical Thinking Questions 268
Putting It into Practice 268
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Contents xiii
5 Presentation
Introduction: The Natural Theory of Delivery 308
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xiv Contents
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Contents xv
6 Contexts
Adapting to Speaking Contexts 383
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xvi Contents
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Plate 7.
22
GOOSE.
23
WILD DUCK.
24
TURKEY.
H. Adlard, sc.
Plate 8.
26
ENTRÉE OF CUTLETS.
25
HARE.
27
FRICANDEAU OF VEAL.
H. Adlard, sc.
MODERN COOKERY.
CHAPTER I.
Soups.
Ingredients which may all be used for making Soup of various kinds:—
Beef—Mutton—Veal—Hams—Salted Pork—Fat Bacon—Pigs’ Ears and Feet—
Venison—Black and Moor Game—Partridges—Pheasants—Wild Pigeons—
Hares—Rabbits—Turkeys—Fowls—Tame Pigeons—Sturgeon—Conger Eel,
with all sorts of Fish usually eaten—All Shell-Fish—Every kind of Vegetable and
Herb fit for food—Butter—Milk—Eggs—Rice—Sago—Arrow-Root—Indian Corn
—Hominy—Soujee—Tapioca—Pearl Barley—Oatmeal—Polenta[9]—Macaroni
—Vermicelli—Semoulina, and other Italian Pastes.
9. The name given in English commerce to the maize flour or meal of Italy.
12. We are unable to give further space to this subject here, but may probably
resume it at another part of the book, if practical.
Cut some slices a quarter of an inch thick from a stale loaf; pare
off the crust and divide the bread into dice, or cut it with a small
paste-cutter into any other form. For half a pound of bread put two
ounces of the best butter into a frying-pan, and when it is quite
melted, add the bread; keep it turned over a gentle fire until it is
equally coloured to a very pale brown, then drain it from the butter,
and dry it on a soft cloth, or on a sheet of paper placed before a
clear fire upon a dish, or upon a sieve reversed.
SIPPETS À LA REINE.