Feedback midterm

Sabine Müller for GUC | Page 1

Brand identity routes

group 3
Sabine Müller for GUC | Page 2 Team 1: Keyada – Digital driving license
– Recommended route:
Sabine Müller for GUC | Page 3 Team 2: Bahga – Kids’ zone in hospital
– Route 1 and 2 are to complex
– Route 3 creates impact but competes with sign
system solutions
GD615 Global Communication I WEEK 6
GD615 Global Communication I
MIDTERM
3. DESIGN EXPLORATION
3.3 LOGO EXPLORATION
3. DESIGN EXPLORATION
3.3 LOGO EXPLORATION
The logo combines Arabic and English languages with playful geometric characters
representing children, showcasing multiculturalism and diversity. Arabic script adds
elegance and cultural richness, while English text ensures inclusivity. Geometric
characters in vibrant colors symbolize youthfulness and creativity
HANA AHMED SS2024
MARIAM KHALED
– Create a strong and significant logo
– Detangle English and Arabic parts
WEEK 6
GD615 Global Communication I WEEK 6
MIDTERM
MIDTERM
3. DESIGN EXPLORATION
3.3 LOGO EXPLORATION
Simple logo that combines English and Arabic elements. The letters were adjusted to fit
This logo to mix between the typography and the illustration to create characters which
into a geometric shape, with a playful and friendly font chosen to appeal to children. An
will be catchy element for the parents and most importantly the kids. The English type is the
elongated font was used for both languages to ensure visual appeal and easy memorization.
dominant in the logo as i would like to make it easier for the foreigners whom are visiting
The logo represents the project by creating a welcoming and engaging environment for
the hospital and the arabic type is for the parents whom can read english, but caught their
children, seamlessly blending elements from both languages.
sight the illustrations in the english.
SS2024
SALMA MOHAMED SS2024
Sabine Müller for GUC | Page 4 Team 3: TouRoute – mobility for tourists
– Recommended route:

– You do not need to visualize a bike in the logo

– Define the role of illustration and photography
– Typography is clear and legible, check Arabic font
Sabine Müller for GUC | Page 5 Team 4: Animilia – interactive sign system
– Recommended routes:

– Your logo should contain wordmark!

– Try a logo which consist a word mark onlys
– Why do you emphasize the letter A?
Sabine Müller for GUC | Page 6 Team 5: Jobie – student job platform
– Recommended routes

– Logos are too complex, none of them is legible

– Skip the 3D Logo version
– All identity scenarios have interesting elements
please decide
Sabine Müller for GUC | Page 7 Team 6: Talagty – community fridges
– Recommended routes

– As you are approaching a local community the

dominant part should be in Arabic
– Image plus wordmark recommended (for the
illiterates)
Sabine Müller for GUC | Page 8 Team 7: Wafi – the mobile vet clinic
– Recommended logo

– Recommended identity

– Ensure that the identity is powerful, modular and

simple
 Next steps
Sabine Müller for GUC | Page 9

One identity per team to

be presented on 4/4/2024