CASE-ANALYSIS

SHEENA MOWING LAWN CARE

SERVICE

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 GROUP MEMBER

List of Group members…………… ID No….

1.Shiferaw Kumbi 0213/15

2.Ermias Hailu 0214/15

3.Kidst Amdemichael 0171/15

4.Narodes Lemma 0174/15

5.Setegn Abera 0215/15

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Sheena’s Case Main Concept
Sheena worked at a Fortune 500 company for 15 years.
1 The company improved with increased customer orders and enhanced
quality and productivity.

She and 400 coworkers were unexpectedly terminated due to

downsizing by the new CEO.
2 After unsuccessful job hunting for eight months, Sheena started mowing
lawns for neighbors to make some income.

After unsuccessful job hunting for eight months, Sheena started mowing
lawns for neighbors to make some income.
3
Encouraged by the positive response, she decided to start her own lawn
care business, relieving herself from job hunting stress.

Despite initial challenges, her business thrived, attracting clients and

prompting her to offer additional services.
4 Within a year, Sheena expanded, hiring part-time workers and
expressing confidence in further growth.
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1. Quality Judgment for Lawn Care Services
➽Appearance of Lawns: The overall look of the lawns she
cares for, including the neatness of the mowing, weed-free
gardens, and well-trimmed shrubbery.

➽Effectiveness of Additional Services: If she provides

additional services like fertilizing lawns,

➽Reliability and Consistency: The regularity and reliability

with which she performs her services.

➽Customer Satisfaction: Feedback and satisfaction levels

of existing customers, which can influence potential
customers.

➽Communication: How well Sheena communicates with

customers, listens to their needs, and addresses any
concerns.
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2. Sheena's Operations Manager Responsibilities:
A. Things Require To forecast
➽Seasonal Demands: Anticipating higher demand during
peak seasons and lower demand during off-peak seasons.

➽Equipment Maintenance: Predicting when equipment

might need maintenance or replacement.

➽Customer Demand for Additional Services: Forecasting

the demand for services beyond lawn mowing.

B. Inventory Items for Lawn Service

➽Inventory Items: Lawn care equipment, fertilizers, weed
control products, gardening tools.

➽Periodic Decision: Reordering supplies based on demand,

seasonal variations, and shelf life.

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C. Scheduling and Disruptions
➽Scheduling Tasks: Lawn mowing, fertilizing,
weeding, shrubbery trimming.

➽Disruptions: Weather conditions (rain, extreme

heat), equipment breakdowns, or unexpected
personal issues.

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 D. Quality Assurance

➽Importance: Quality assurance is crucial as it directly impacts

customer satisfaction and retention. Satisfied customers are
more likely to become repeat customers and refer others,
contributing to the success and growth of her business.

E. Lawn Maintenance
➽Equipment Maintenance: Regular servicing and repairs for

lawn mowers and other tools.

➽Lawn and Garden Maintenance: Monitoring and maintaining

the health of lawns, gardens, and shrubbery.

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3. Trade-offs for Sheena:
A. Working For A Company Instead Of For Herself

➽Pros of Working for Herself: Independence, flexibility,

potential for higher profits.

➽Cons: Uncertain income, additional responsibilities,

lack of employee benefits.

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B.Expanding the Business
➽Pros of Expansion: Increased profits, larger
customer base, potential for business growth

➽Cons: More significant responsibilities,

potential for increased stress, higher
operational costs.

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4.Proposed Option for town ordinance
1.Composting:

➽Advantages: Environmental sustainability, potential for additional

revenue if Sheena sells compost.

➽Drawbacks: Requires space for composting, may take time for the

composting process.

2.Offering Grass Clipping Removal Services (at a fee):

➽Advantages: Additional revenue stream, meets customer needs.

➽Drawbacks: Requires additional effort and resources, may increase

service costs.

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 THANK YOU

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