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(2021)03 : / 03

Ethics of marketing practices an

Islamic perspective
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Abstract:
Marketing today faces many challenges, perhaps
the most important of which is the extent of
marketers ’commitment to ethical rules and
regulations and defining ethically acceptable
behavior in them, whether in setting marketing
strategies or even through practical marketing
practices, which necessitated thinking and naouri.benaissa@univ-ghardaia.dz
searching for standards and ethical frameworks
that help to get around this situation. .
We have found through this research that the
marketers adoption of the principles of Islamic -
economics enables him to control the practical
practices of marketing with those ethical amessaitfa@yahoo.fr
controls to reach ethical marketing practical
practices. .
Keywords: Islamic Economics, Marketing

-
Ethics, Islamic Marketing.

hoci78@yahoo.fr

benahmed2023@gmail.com. : :
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MARKETING ETHICS: A LITERATURE
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