Republic of the Philippines

Polytechnic University of the Philippines

College of Architecture, Design,
and the Built Environment

Name: BADEL, Jamie Rose E. Professor: Arch. Danilo T. Gonzales, FPIA, UAP
Year: 5th Year Architecture Date: January 29, 2024
Subject: BMA 2 Homework: PUP-BMA-2-HW#13

KEY TO SUCCESS: INTERVIEW WITH RAY BROWN AND BEC KEMPSTER

When architecture comes in mind, creativity and design often take center stage to us
and the significance of being business-knowledgeable has become less notice. Architects, are
now realizing that a comprehensive understanding of business principles is indispensable for
the sustained success and growth of their firms. The growing industry of architecture shows
the increasingly evident of how important it is to be business-knowledgeable. Integrating
business perception within the architectural realm is not merely a trend; it is a strategic
imperative that architects must embrace to navigate the complexities of a rapidly evolving
industry.

In the interview with Ray Brown and Bec Kempster, co-founders of Archibiz, explained
what can happen if architectural expertise and essential business knowledge meets. Coming
from diverse entrepreneurial backgrounds, the founders of Archibiz, a specialized coaching
service for architects, highlight the importance of architects moving beyond just technical skills
and embracing effective business management. In the local architectural scene, where the
focus often leans heavily towards design in academic settings, insights from Brown and
Kempster emphasize the urgent need for architects to actively learn about business. They
also add that while good design is crucial, it's only one part of the equation for a successful
and sustainable business, especially in the current local context. Architects need to
understand the significance of developing a business mindset to tackle the complex
challenges that come with entrepreneurship.

The interview also emphasizes the importance of focusing on specific areas of

expertise and being good at communication to stand out in the competitive market. It suggests
that local architects should think about and talk about the specific things they're really good at
and that are needed in their local area. Clearly expressing what makes their architectural
services special is crucial, as it should match what the local community wants and expects.
Moreover, focusing on building a strong organizational foundation is crucial for stability and
long-term success in architectural businesses, especially in our local setting. Architects,
whether they're well-established or just starting out, can gain significant advantages by
structuring their firms in ways that prioritize efficient operations and adaptability. This approach
not only helps in navigating uncertainties in the industry but also sets the stage for sustained
growth and overall success in the long run.

Brown and Kempster highlight the importance of technology in architecture, including

tools for project management, virtual reality, and data-driven design. These aspects are
particularly relevant in the local architectural scene. Architects are encouraged to adopt these
technologies to improve how they work, collaborate better, and stay in tune with global trends.
As our built environment rapidly changes, incorporating these technologies becomes a driving
force for innovation and staying competitive in the field.

One of the greatest information that they share are their keys to success. The founders'
keys to success provide a detailed guide that fits well with the unique aspects of the local
architecture scene. Architects are urged to create plans that closely match the specific needs
and values of the community. This approach ensures a strong connection with the people in
the area. By using smart marketing techniques, building a distinctive brand, embracing
technology, automating tasks, and staying committed to constant improvement, architects can
confidently tackle obstacles and make valuable contributions to the local surroundings.

The keys to success outlined by the founders offer a comprehensive roadmap tailored
to the intricacies of the local architectural setting. Architects are encouraged to design
strategies that align intimately with local needs and values, thereby fostering resonance with
the community. Effective marketing strategies, the establishment of a unique brand, integration
of technology, automation of processes, and a commitment to continuous growth collectively
empower architects to navigate challenges and contribute meaningfully to the local built
environment.

In conclusion, the founders of Archibiz offer more than just general business advice.
They provide a customized guide specifically designed for architects trying to navigate the
complexities of the local architectural scene. By blending their architectural know-how with
practical business skills, architects can not only establish thriving practices but also play a
crucial role in shaping the local built environment. This approach emphasizes the importance
of innovation, sustainability, and community engagement in their professional journey.