Strengths
- Purchasing the rights to characters from popular
anime films now helps boost product sales, owing
to the large anime fan base.
- Because this is the first time Samsung has
collaborated with a series of hit anime series, the
campaign would quickly become a trend that
resonates with the youth community.
Opportunities
- A recognized and prominent campaign might well
reach consumers who have never used a
Samsung/smartwatch before.
- Many old customers and anime fans would
recommend it through mouth-of-mouth marketing.
Weaknesses
- The licensing fee will be quite high because they
are well-known anime films.
- The product will cost more than the average price
of regular smartwatch lines.
- Focusing on a smaller customer base (young
people, anime movie lovers).
Threats
- It is possible that the anime was banned due to
content affecting Vietnam. Product sales will suffer
as a result of this.